cpa113, leadership Case 大讨论

CPA107

汗，我发现你抄袭我名字。

chenyuyi2003

大家说在PEST中的Economic有影响是不是negative???

highvolt

historical: positive
future: neg

highvolt

...
I think it depends how you answer the question. Yes US and UA is the existing market, however the segement Schultz targeted is different. Currently the company sales wine through business to busin ... [/quote]
...

i personally think you mistaken distribution channel as market.
say, if avon (cosmatics), in US, started putting its product in dept store. does it mean a new market?
i doubt the answer is yes.

only personal opinion, ultimate judge is the guy mark our paper. Persuasion skill is, once again, tested in Accounting study!!

水天蓝

原帖由 highvolt 于 2009-10-21 16:08 发表
...
I think it depends how you answer the question. Yes US and UA is the existing market, however the segement Schultz targeted is different. Currently the company sales wine through business to busi ...

i agree with highvolt , cellar club international expansion is not forward integation , it is direct-to-customer. purpose is to gain more customers , which is a market penetration option. it is not retailer market. it they make an alliance with local supermarket or establishes retail outlet , that indicates a market expansion

水天蓝

原帖由 chenyuyi2003 于 2009-10-21 15:44 发表
大家说在PEST中的Economic有影响是不是negative???

what is PEST?

highvolt

blue water-sky

it is not insect but
political, economical, socio-cultural, and technological factors. (remote evmt)

水天蓝

原帖由 highvolt 于 2009-10-21 16:32 发表
blue water-sky

it is not insect but
political, economical, socio-cultural, and technological factors. (remote evmt)

oic , thanks

Just need clarify the three latest development in terms of strategy option
1, 2010 commonwealth game india---- market expansion
2, contract with air australia--- product development
3, cellar club expansion ---- market penetration
4, acquisiotn of stafeno ---- product development

right?

水天蓝

原帖由 113 于 2009-10-21 16:44 发表


ALL AGREE

i am glad you changed your mind :)

水天蓝

原帖由 113 于 2009-10-21 16:44 发表


ALL AGREE

113, have you done the preparation for part b?

水天蓝

原帖由 113 于 2009-10-21 17:00 发表



还没有

上次考的是选一个你认为合适的LEADER,
估计这次不太可能,肯定是关于收购STEFANO的

我也觉得可能会考acquisition , 你知不知道考试的时候发的note ， 阅读量大不大？

highvolt

isnt acquisition of competitor a mkt penetration (as per chicken case solution?)
contract with AA - doNt know

how did you arrive pdt dvpt - bottling difference?

cygrace

原帖由 水天蓝 于 2009-10-21 16:40 发表


oic , thanks

Just need clarify the three latest development in terms of strategy option
1, 2010 commonwealth game india---- market expansion
2, contract with air australia--- product develo ...

not totally agree, takeover Safeno should be market penetration, no new product, no new market.

水天蓝

原帖由 highvolt 于 2009-10-21 17:06 发表
isnt acquisition of competitor a mkt penetration (as per chicken case solution?)
contract with AA - doNt know

how did you arrive pdt dvpt - bottling difference?

you could be right , my reason is being based on the purpose of the aquisition and the key product of Stafeno,

Sially

原帖由 水天蓝 于 2009-10-21 16:40 发表


oic , thanks

Just need clarify the three latest development in terms of strategy option
1, 2010 commonwealth game india---- market expansion
2, contract with air australia--- product develo ...

Hi water sky blue
Is acquiring stefano to be assessed as new product (150ml) to new market(India)? If it is, then it can be easily realised after acquiring, won't be the long-term recommendation- Diversification.

Any idea? thanks

水天蓝

原帖由 Sially 于 2009-10-21 17:16 发表


Hi water sky blue
Is acquiring stefano to be assessed as new product (150ml) to new market(India)? If it is, then it can be easily realised after acquiring, won't be the long-term recommendation- ...

from the note , the main purpose of the acquisition is to serve the contract between SWL and air australia, and avoid the erosion of the premium brand with cheap plastic bottle , if the acquiition succeed , the it would a related product to an existing market. the reason for existing market is being that SWL has previously sold wine to aid australian in the standard of 750ml bottle.

its only my personal opinion , could be wrong

水天蓝

原帖由 113 于 2009-10-21 17:23 发表



NEW INFORMATION IN THE EXAM 不是很长,顶多半张A4纸, 上次好象是这样,如果这次长了别怪我

hehe  thanks

大概有多少题呢？

maudweekend

原帖由 ericantona 于 2009-10-18 23:46 发表


这个涉及面广了.每个人可能会用不同的方法去衡量．

我是用这个industry's total revenue和production来说的.十年里的revenue平均增长率是23.7%,production平均增长率是１７．２％．所以行业的historical grow ...

这两个数据怎么算出来的？

Sially

thanks BLW

for part B, I think there are only two possibilities, either it might be the implementation issue based on 7s model or the leadership issue, but since it is SWL acquire Stefano, less change it could be leadership issue. Since GM is still going to be Fred.

ericantona

原帖由 maudweekend 于 2009-10-21 17:39 发表

这两个数据怎么算出来的？

total revenue: 1.75b in 2000 - 5.9b in 2009, increased by 4.15b over 10years which is 23.7% growth per annum
total production: 555ml in 2000 - 1508ml in 2009, increased by 953ml over 10years which is 17.2% growth per annum

Sially

原帖由 ericantona 于 2009-10-21 18:12 发表


total revenue: 1.75b in 2000 - 5.9b in 2009, increased by 4.15b over 10years which is 23.7% growth per annum
total production: 555ml in 2000 - 1508ml in 2009, increased by 953ml over 10years whic ...

should be divided by 9 years

highvolt

原帖由 113 于 2009-10-21 17:55 发表


肯定会有一道大题关于新内容

err...

一题要写多少？或给了多少空间－A4？1。5 张？？
谢谢

lucyche5045

原帖由 Sially 于 2009-10-21 18:50 发表



should be divided by 9 years

不是应该按照每年的grow rate 除以9年来平均吗？

ericantona

原帖由 Sially 于 2009-10-21 18:50 发表



should be divided by 9 years

哦,是我的算法错了.

其实这个无论是除以9还是10都是错的.(monkey08)

水天蓝

原帖由 113 于 2009-10-21 19:14 发表


写多少看个人,一般会是最后一道,答题的空间很大,足够写了

这里有人说选择题很麻烦， 会是这样的么？
大概有多少选择题呢 ？

chenyuyi2003

我就想先放弃选择题，写大题先，回来再看选择题，如果没时间就ABCD乱填。

[ 本帖最后由 chenyuyi2003 于 2009-10-21 19:26 编辑 ]

highvolt

16 个MCQ 吧

highvolt

原帖由 chenyuyi2003 于 2009-10-21 19:25 发表
我就想先放弃选择题，写大题先，回来再看选择题，如果没时间就ABCD乱填。

research shows that answer "C" has more than 30% correction rate in academy exam which include 4 std choice MCQ.
as accountant, we should believe in number
hehe...

chenyuyi2003

30%.. . that is high.

miller2

原帖由 水天蓝 于 2009-10-21 17:25 发表


from the note , the main purpose of the acquisition is to serve the contract between SWL and air australia, and avoid the erosion of the premium brand with cheap plastic bottle , if the acquiition ...

Air AU contract is one of the reasons of acquisition, and I doubt it is the major reason.

Thus, I think the acquicition more like belong to Market Penetration