CPA 117 2013 S1 Case 1 - McDonald's

你知道

Only read most of the comments after 1am.
Just thought some points below might still be useful:

McDonald external envrionment:
factors in addtion to trend in favour of healthier fast food <Page 3>:

• challenging economies and a contracting Informal Eating Out segment in many market  ( the modernisation of restaurants might be related to the IEO);
• every increasing global economy
  

McCafe: diversification-people go to Cafe are normally not interested in fast-food and the products are different (Cafe is a totally different concept to McDonal'd fast-food model).

你知道

你知道 发表于 2013-4-28 11:17
Only read most of the comments after 1am.
Just thought some points below might still be useful:

Spelling error: "Every: should be "ever"

你知道

Franchising is a entry mode for new market development

wanghui1015

krist808 发表于 2013-4-28 00:53
想问下大家你们的rumelt分析主要是哪几个strategy options?franchises是market development还吗?谢谢 ...

我分析的是market development by globally franchising.

wanghui1015

gyzha2 发表于 2013-4-27 22:22
请问大家有没有找到bsc中customer perspetive的信息？

Locally experience, modern dining experience, more choice from new menu.
反正不是很多。

非洲小狮子

确实左看右看不知道第六章要怎么考   
而且分析第二章时那个industry 的growth 和 profitibility 有关于history发展的吗？ 还是都是future的？

carolynding

非洲小狮子 发表于 2013-4-28 12:03
确实左看右看不知道第六章要怎么考   
而且分析第二章时那个industry 的growth 和 profitibility 有关于h ...

both

Sophia_Bao

请教balance scorecard里面的internal perspective 和learning and growth 是怎么准备的。

internal perspective ：
three- legged stool business model，
collaboration of Our System  partners,
Strategic pricing tool

learning and growh:
- accelerating the interior and exterior reimaging efforts and providing our restaurant teams with the appropriate tools, training, technology and staffing.
-Mc continue to use their size, scope and resources to make a positive difference for children,

不知道对不对，很纠结，请教大家指点，太感谢了！

cowcow

Sophia_Bao 发表于 2013-4-28 12:52
请教balance scorecard里面的internal perspective 和learning and growth 是怎么准备的。

internal persp ...

Internal:

innovation( wider range of products)
global suppliers provide safe and high quality products
extend hours
new point-of-sale system



learning:

remain leadership through providing healthier food
protect the strategic vision of the brand
listen to customers need and constant innovation

Sophia_Bao

cowcow 发表于 2013-4-28 13:26
Internal:

innovation( wider range of products)

太感谢了，请问这是补充，还是说我写的就完全错了？

cowcow

Sophia_Bao 发表于 2013-4-28 13:43
太感谢了，请问这是补充，还是说我写的就完全错了？

just add more points

you got all right..

Sophia_Bao

cowcow 发表于 2013-4-28 14:15
just add more points

you got all right..

谢谢你哈，还有个请求，我准备了 Telstra的Rumelts，但是很迷茫，尤其是internal consistency， 可以互换一下吗，我的邮箱是bchong001234@gmail.com

gyzha2

wanghui1015 发表于 2013-4-28 11:44
我分析的是market development by globally franchising.

明白了，谢谢

cowcow

Sophia_Bao 发表于 2013-4-28 15:48
谢谢你哈，还有个请求，我准备了 Telstra的Rumelts，但是很迷茫，尤其是internal consistency， 可以互换 ...

Sent it. but not good.

Can u send yours as well?

zoe0512

cowcow 发表于 2013-4-28 16:22
Sent it. but not good.

Can u send yours as well?

嘿，两个case 都准备了， 但是感觉不全。  能交换补充吗？   QQ 2122052; zoe0512@hotmail.com

Sophia_Bao

cowcow 发表于 2013-4-28 16:22
Sent it. but not good.

Can u send yours as well?

我是不是发给你了？确认一下

cowcow

Sophia_Bao 发表于 2013-4-28 19:41
我是不是发给你了？确认一下

发了。。谢谢。。

还有你觉得分析Temples and competitors之类的问题。
可以用表格形式吗？？或者每点列明？？

还是一定要以essay形式表明？

Sophia_Bao

cowcow 发表于 2013-4-28 19:48
发了。。谢谢。。

还有你觉得分析Temples and competitors之类的问题。

应该还是essay的形式比较好

gym0064

Good luck all

Alexanderjyang

Hi everyone,

I am still struggling on.....

Has anyone prepared anything under Module 1? Rational and Processual Approach?

Didn't specially state in the exam guidelines that Module won't be tested in section B...........

Please help.....