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http://www.theaustralian.com.au/ ... rgakx-1225857291561

GOOGLE is looking to boost headcount in Sydney by around 15 per cent which would tip its local workforce to just over 400 people.

The internet giant employs approximately 350 people in Australia and has 51 job openings for positions.

A surging demand for its enterprise solutions, namely Google Apps and Geo -- comprising Google Maps and Google Earth -- has been the driving force behind the job spike, says Google Asia-Pacific enterprise managing director Doug Farber.

"We're will be hiring aggressively in sales, marketing, support and pre-sales roles ... to be based in Sydney," Mr Farber said.

The company wants more enterprise technical solutions engineers for Google Maps, Apps and Earth.

Mr Farber said his team had "tripled" since he joined Google from Salesforce.com over a year ago.

The company plans to expand its partner program that currently includes CSC, AAPT, SMS and Devnet. It already has "dozens" of local resellers, a company spokeswoman said.

Google search appliance sales continue to gain traction, he said. It already counts Foxtel, AMP as well as AAPT as customers.

Mr Farber hopes to emulate the deal done with Queensland's Ergon Energy late last year which uses Google Earth Enterprise to monitor 150,000 kilometres of power lines and thousands of substations. Ergon has more than 650,000 customers across regional Queensland.

"Ergon Energy is an example of how a product like Google Earth has successfully moved from the consumer level to the enterprise space. No longer are we seeing a (solid) demarcation between an enterprise and consumer product ... it's really about what solution makes sense for business," he said.

He said Google Apps had made solid gains, especially in the education arena, although more work was required to educate the market of its benefits.

The New South Wales education department and a host of higher education institutions such as Macquarie University are Gmail users.

On rival Microsoft's Live@edu email service, Mr Farber said imitation was the sincerest form of flattery.

He said the upgrade to Microsoft Exchange 2010 was a good opportunity for organisations to investigate other options.

Google is also on the hunt for more geeks, specifically IT field technicians, network and security engineers, to be based in Australia.

Emphasis will be given to the travel sector with two positions -- account strategist and industry manager -- open. Expertise in strategic partnerships, especially in the advertising arena, is another recruitment focus area for the company.

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