CPA 117 Extended Case Study

nokjo86

In the other way. India plant will not increase market share in India which seem to be not a market penetration then it will be a market development

Milklatte

Ref P.11 para 4, "in recent decades there has also been an exposion in the no. of small, regional roasters in the US" It means high industry rivalry in US, is it external consistency to expansion in US market? Please comment

iluvpenny

原帖由 nokjo86 于 2011-10-24 13:19 发表
In the other way. India plant will not increase market share in India which seem to be not a market penetration then it will be a market development

isn't it Market development should taking existing products into completely new market ? However, Barista Lavazza already established in 2000 in India.

005400

个人觉得应该市a market penetration

nokjo86

原帖由 Milklatte 于 2011-10-24 13:22 发表
Ref P.11 para 4, "in recent decades there has also been an exposion in the no. of small, regional roasters in the US" It means high industry rivalry in US, is it external consistency to expansion in U ...

if you refer to 2.42 Threat of new entrants, it mentioned that how significant a new entrant is will effect the anaylsis and may not take account of it, I will believe it is the same for analysising the rivalry. Furthermore, If you have identied the company is in the world coffee industry, I dont think you should narrow down to US coffee industry while doing external consistency analysis otherwise you have to do an other set of TEMPLES and Porter for US

nokjo86

Barista Lavazza is to capture market share from out-home customer segment
India plant - for geo market segment - resource capturing reason, no mention of what kind of existing product will be served in which market.
Also, company will graduatly move from one entry mode to another different mode for market development, which indicated doing different thing in the same geo market not necessarily mean market penetration, it will more related to the objective. Thats what I believe so far. Anyone have some suggestions?

nokjo86

Milklatte, do you reckon the generic stragy for L  "best cost or value for money". I am still stuck at filling this blank.

kz2000110

Anybody have any opinion on Gap analysis?

kz2000110

原帖由 nokjo86 于 2011-10-24 13:19 发表
In the other way. India plant will not increase market share in India which seem to be not a market penetration then it will be a market development

the plant is not the 1st try... Barista coffee is...

Thus mp

Milklatte

Ref P.10 second para. Lavazza has a strong reputation for quality. Therefore I classify it in differentiation strategies.

cheng123

原帖由 kz2000110 于 2011-10-24 15:06 发表


the plant is not the 1st try... Barista coffee is...

Thus mp

cheng123

原帖由 kz2000110 于 2011-10-24 15:06 发表


the plant is not the 1st try... Barista coffee is...

Thus mp

l acquired the barista in 2007...which i reckon should be market dev

cheng123

原帖由 Milklatte 于 2011-10-24 15:08 发表
Ref P.10 second para. Lavazza has a strong reputation for quality. Therefore I classify it in differentiation strategies.

even the new production plant in india.....will be highest standards to meet quality certification+iso 9003 certificate obtained in 1994+strong reputation in high quality .....which highlight l focus

kz2000110

Barista coffee is MD

India Plant is MP

kz2000110

BTW, refer to cooper et al.

India project is Pearls?

US GM project is Bread and butter or Oysters?

kz2000110

also how to link 7S model to this case?

z3156924

i dont think 7S will be testing point in case 3.

nokjo86

原帖由 kz2000110 于 2011-10-24 15:06 发表


the plant is not the 1st try... Barista coffee is...

Thus mp

But the case didnt mention the plant is specify to increase the market share in india, but to serve Asia-Pacific

nokjo86

If India project is MP, then entry mode - investment in greenfield will not be relevant as this is the entry mode for market development?

nokjo86

Does L have previous exp in Joint venture?
I think GMC
External consistency - Y or no
Internal consistency - Y
Feasible - N
Competitive - N

Inida
EC - Y
IC - Y
Feasible - can be yes
Competitive - Y

Anyone will like to discuss with me?

nobody2003

agree India

could you give bit of details (N for GMC)
tks

kreuz777

hi could u give me more reasons why 'N' for GMC,  exclude "both are lack of experience on new  capsule machine'.......tks

nokjo86

I am not sure with my view so please give suggestions
Also I have seperated market development (JV) and product development for analysis since the new product is not gonna launch until 2012

For EX C - weak to mid
The market development is not supporting the the tread of market (Asia or tea market) or the increasing of out home consumer but fit industry life cycle

F - weak
No experience in JV which involve high level of managerial complexity and cultural problem, also JV always have two differenct partner with have different preception.
Not familiar with US - Only enter US food service segment in 2009 - only 1 year experience
Failing in JV may result in dalay of entering US market especially in home seg.

CA - mid
Successful in this project only provide L market share but not strategy capabilities. JV require smaller capital and time which, easy to be copy by competitor, also regarding GMC only dominates market for single-serve coffee drinks and machine. Competitor can capture market share from other aspect - coffee chain or aquistion.
L need to develop long term adv - new product (2012)

Milklatte

Lavazza has partnership experience with leading Italian Chefs (The Expression cafe) since 2007 (Ref P.15)

nokjo86

原帖由 Milklatte 于 2011-10-24 20:35 发表
Lavazza has partnership experience with leading Italian Chefs (The Expression cafe) since 2007 (Ref P.15)

damn.. I missed that part. so Milklatte whats your opinion regarding the feasibility and competitive advantage

Milklatte

Anybody know "how lavazza strengthen the position with supermarket"?

diaoni

yea.... forward integration...as evidenced by the first acquisition of the Spanish cafe ...it's the first step to reduce buyers' power by gaining strategic control over its VC

diaoni

then i talked a lil bit abt five forces model ....to support that...

Milklatte

Forward integration to Spanish cafe is not reduce the buyers' (supermarket) power, it only reduce the power of coffee chain. Correct me if I am wrong

ninakim

how did u guys answered the first question, how Lavazza strength its value chain with the change pattern of consumption? can't really remember the exact question. but I talked about VI on the first question....though......becoz, the trend of having more out of home coffee consumption, "let's meet for coffee" etc, all these change, so lavazza fwd integrated by open and acquire coffee chain stores....blah blah.. not sure if my answer is on the right track...-   - ;; god bless