CPA 117 2013 S1 Case 1 - McDonald's

MyMelody

我同学觉得是differentiation.

cowcow

I think it need to analyse the strategic capabiltiy of Mcdonald..
their 3 priorities... so we need to do that 3 tests..
anyone agree??

iloveecho

MiracleWei 发表于 2013-4-25 15:05
为什么是product development？我在网上搜到Mc cafe是典型的diversification.

May be you are right. I'm not sure now...

Originally I think it didn't develop new market by doing Mc cafe.
The customers are same. They just added new features to its beverages products...

iloveecho

cowcow 发表于 2013-4-25 17:00
I think it need to analyse the strategic capabiltiy of Mcdonald..
their 3 priorities... so we need t ...

I agree its worthy to prepare this topic!!  It may be in the exam.

cowcow

how about the Part B, it all about the regional performance..???
I cant think any topic related to this one
only I can think is there is mass growth in APMEA, is it any internal inconsistency in here?

MiracleWei

iloveecho 发表于 2013-4-25 17:08
May be you are right. I'm not sure now...

Originally I think it didn't develop new market by doin ...

the new market is people who come for a cup of coffee.

tao-tao

MiracleWei 发表于 2013-4-19 16:05
你们觉得那么高的加盟费用 算一个弱点么

是的。 在分析加盟的时候是一个很大的弱点。

iloveecho

MiracleWei 发表于 2013-4-25 17:35
the new market is people who come for a cup of coffee.

I would think the ones come for coffee are the ones come to buy fast food. I.e. existing customers.
I doubt people who appreciate premium coffee would change to buy coffee from McDonald.
I will argue like this in the exam.
But you could be right! :)

sharoncc

McDonald的材料很少有描述external environment的，感觉Module2里都没有什么东西可以分析的，例如TEMPLES、porter five force和basis of competition question都用不到，没有industry的资料，不知道大家是否有同感？？

请问大家Module 2有分析什么呢？

clooney

这里会考strategic capability吗? 看见很多人在讨论这个,可是strategic capability是要分析是否better than competitors的, case 1 里除了一开始提到Subway, 后面都没有任何说到competitors 的地方吧. 倒是telstra的case里更有可能考这个.

sharoncc

clooney 发表于 2013-4-26 00:20
这里会考strategic capability吗? 看见很多人在讨论这个,可是strategic capability是要分析是否better than ...

同感，没有对手可以对比，subway的资料太少，不好对比~~

prettyathome

MiracleWei 发表于 2013-4-25 17:35
the new market is people who come for a cup of coffee.

Agree

sharoncc

key stakeholders, 能找出来是谁，但是貌似文章里没有写每个人的seek/need，难道凭我们的common senses去回答？你们有分析这个吗？

clooney

sharoncc 发表于 2013-4-26 01:36
key stakeholders, 能找出来是谁，但是貌似文章里没有写每个人的seek/need，难道凭我们的common senses去回 ...

Case里有提到Key Stakeholders是 the company (细分的话能分为shareholder, leader and emoloyees), the supplier and the franchises.

至于每个stakeholder对公司的期望我理解为是需要自己根据case来分析的,不然没啥好考的了. 如果真考到这个问题,我会从书上P3.9的例子里挑几个合适的,然后分析一下我是怎么根据case里的信息得到这个结论的应该就行了. 重点应该还是在franchise上.

tao-tao

MiracleWei 发表于 2013-4-25 17:35
the new market is people who come for a cup of coffee.

不觉得是New market

Aqi1987

MiracleWei 发表于 2013-4-18 12:59
会不会问到franchise这种规模的benefit和risk呢？那年anz以两种模式入驻中国就问到这两种entry mode的B & ...

虽然言之有理，但是在case里面都是报喜不报忧呀？！guideline里面说了，自己的观点和research跟分数无关。

sharoncc

Aqi1987 发表于 2013-4-26 12:03
虽然言之有理，但是在case里面都是报喜不报忧呀？！guideline里面说了，自己的观点和research跟分数无关 ...

"自己的观点和research跟分数无关", 就是因为这个，所以觉得Mcdonald的CASE优点难分析，真的重点都集中在franchise上了。

想问问case的TABLE2,我用到的数据分析都是按total的，没有分store type, 另外下面regional highlights有什么用呢？有分析需要按划分region来分析吗？好混乱啊啊 啊啊

Aqi1987

sharoncc 发表于 2013-4-26 12:55
"自己的观点和research跟分数无关", 就是因为这个，所以觉得Mcdonald的CASE优点难分析，真的重点都集中在 ...

table下面的东东分析总结balance score card用

不过我觉得每个region都差不多，你有没有看出不同的？

sharoncc

Aqi1987 发表于 2013-4-26 13:18
table下面的东东分析总结balance score card用

不过我觉得每个region都差不多，你有没有看出不同的？ ...

大概都一样，貌似就是每个区域的promo的方法不一样，就是China多了个最大的ice-cream retailer，这个可以算diverfiscation吗？呵呵~

Aqi1987

sharoncc 发表于 2013-4-26 16:53
大概都一样，貌似就是每个区域的promo的方法不一样，就是China多了个最大的ice-cream retailer，这个可以 ...

绝对不可以！挺多product development，麦当劳还是快餐店，又没有变成星巴克！

nighterxxx

Hi everyone,

Do you think if 7S or 8S will be applied in this exam?

Many thanks

sharoncc

nighterxxx 发表于 2013-4-26 22:02
Hi everyone,

Do you think if 7S or 8S will be applied in this exam?

个人感觉7S在这个CASE不太适用，所以我也没分析了，不知道对不对~

cola20

iloveecho 发表于 2013-4-25 18:53
I would think the ones come for coffee are the ones come to buy fast food. I.e. existing customers ...

I guess McDonald separate a corner for McCafe, and also set a premium price than their code products, should be attemtping to enter different market. If McDonald's main targets are kids and families, then I would said McCafe will focus on "white collar".  But I am not pretty sure am I thinking on a right way.

cowcow

how do you guys analyse the competitive advantages of Mcdonald?
I mean the three priorities.

Do you think one of them is better than other competitors? and hard to copy?

I think optimising meau is ...

anyone???

cowcow

I remember the questions last semester.
I think some questions about the timeline.
So anyone think something do with timeline in Mcdonald??

joezhu

anyone in Melbourne close to Deakin University would like to regroup from 11am Sharp at Deakin Library tomorrow morning?  Let me know and will organise logistics... cheers

cola20

cowcow 发表于 2013-4-27 11:20
I remember the questions last semester.
I think some questions about the timeline.
So anyone think s ...

How about using Ansoff for timeline?

carolynding

cowcow 发表于 2013-4-25 15:25
Is the franchising approach categorize as diversification of Ansoff?

no, anoff is product-market matrix. franchise is just the mode of entry. a method rather than an option to carry out M's strategy

carolynding

MiracleWei 发表于 2013-4-21 20:32
strategic option会不会是某一种新菜单的添加？又或者是某一个新市场的开发？又或者是趋于更健康的食品？ ...

rumelt should analysis based on the options in the case. eg evaluate New product development option by checking external /internal consistency, feasible, comparative advantage consistency.

carolynding

MyMelody 发表于 2013-4-25 15:29
我同学觉得是differentiation.

differentiation. there is no info indicating low cost is in the strategy.