CPA 113 考前讨论帖。。。【考试结束咯！】

GreenTea2010

I agree it's market expansipn/diversification!!  and I put it in long term recommendation.

lamdog

原帖由 GreenTea2010 于 2010-5-1 23:47 发表
I agree it's market expansipn/diversification!!  and I put it in long term recommendation.

but what did u put for diversification?
Refrigeration business is already running, i do not think you can put refrigeration business there.... i am not sure..

shoot me if i am wrong.

GreenTea2010

snack food?? not sure.

deepsea

Do you think Hydrate meet ABL's criteria for "low cost, high quality manufacturing capability with capacity for further growth".

rogerze5046

原帖由 lamdog 于 2010-5-2 00:12 发表

but what did u put for diversification?
Refrigeration business is already running, i do not think you can put refrigeration business there.... i am not sure..

shoot me if i am wrong.

GreenTea2010

原帖由 rogerze5046 于 2010-5-2 00:36 发表

why?

deepsea

use refrigeration capacity in market peneration

GreenTea2010

do you think it's correct to use it as mkt expansion? it's exisitng business, that's why it's mkt expansion?

which term do you think? i changed it to medium term, eventhough there isn't such term in Module 7 example. As they start negotiation already.

which do you agree?

[ 本帖最后由 GreenTea2010 于 2010-5-2 01:15 编辑 ]

deepsea

refrigeration is a tool to penerate into existing mkt rather than as a separate product. ex. install more cold drink unit in retail outlets.

GreenTea2010

i thought the same before, but in the text, it is "a natural additon to ABL's cold drink and vending machine business unit," eventhough still a equipment

GreenTea2010

oh, i'm wrong. mkt penetration

rogerze5046

冰箱的这个东西首先是acq的一个公司。尚未涉足他所说的distribution channel
其次 冰箱的问题是试图在开拓新的通货渠道。也就是符合了新的market 。
因为我的观点是基于Company Perspective- existing market 包含现有市场份额以现有通货渠道

GreenTea2010

i missed the sentence it's in the exiting channel.


What about diversification in the long term?  I have no idea now.

106

原帖由 GreenTea2010 于 1-5-2010 20:13 发表
HELP!!     i guess it could be in multiple choice!!

In my opinion, acquisition of Abbotts Refrigeration is 'market penetration'
It is because such acquisition aim to expand the distribution and access the knowledge.

For expansion in pharmacies and Aust. Post Office outlet, I think is 'market development'
As per the case fact, from Table 7(P.13) and Table 10(P.13), it seems that these are new markets for Australian bottled water industries

Did anyone have a different point of view ?
Please share in here

In fact, I guest it could be a part of long question in the exam, probably in Q3

[ 本帖最后由 106 于 2010-5-1 23:46 编辑 ]

rogerze5046

额。。看你怎么define那个existing market & product。
不过我目前觉得说那个冰箱属于获得了了一个technology，如果得到了个技术部门的支持。可以定制冰箱
那么这个实际上属于vertical acq -- 因为属于供销产品的技术供应商，那么根本目的是为了拓展distribution channel  
属于基于现有产品开发新市场的手段 故 product development

rogerze5046

原帖由 106 于 2010-5-2 01:43 发表

In my opinion, acquisition of Abbotts Refrigeration is 'market penetration'
It is because such acquisition aim to expand the distribution and access the knowledge.

For expansion in pharmacies an ...

呵呵～～～你把那句话拆开来看了啊。。
帮助冷冻运输技术 的确可以划在option1

如果谈及pharmacy 之类的就成了option3

GreenTea2010

I agree it's market penetration. but not option 3 . it's still a vending machine though.  

arguments please??

What about differenciation?

GreenTea2010

熬夜会老啊. 希望这门能过

rogerze5046

东西没变 花样变了 通货地点变了呀。。。朋友

你吃冰砖也是雪糕， 叉上个棍，它也是雪糕。。。。

GreenTea2010

原帖由 rogerze5046 于 2010-5-2 01:44 发表
额。。看你怎么define那个existing market & product。
不过我目前觉得说那个冰箱属于获得了了一个technology，如果得到了个技术部门的支持。可以定制冰箱
那么这个实际上属于vertical acq -- 因为属于供销产品的技 ...

同意, 但是这不是Ansoff Model 里的啊, 怎么去写呢?

rogerze5046

你套在里面嘛。。。手段是其次 目的才是最重要的

GreenTea2010

原帖由 rogerze5046 于 2010-5-2 02:06 发表
东西没变 花样变了 通货地点变了呀。。。朋友

你吃冰砖也是雪糕， 叉上个棍，它也是雪糕。。。。

熬夜可不是叉个棍, 会加速的

GreenTea2010

你的diversification能透露一点吗? 我想写snack food in other mkt

rogerze5046

原帖由 GreenTea2010 于 2010-5-2 02:16 发表

熬夜可不是叉个棍, 会加速的

我可以帮你查个棍然后让你升天。。哈哈

rogerze5046

原帖由 GreenTea2010 于 2010-5-2 02:18 发表
你的diversification能透露一点吗? 我想写snack food in other mkt

我对于diversification我没怎么写。。。因为我觉得可能性太多。。可以随意扯淡

GreenTea2010

i give you TWO

GreenTea2010

原帖由 rogerze5046 于 2010-5-2 02:26 发表


我对于diversification我没怎么写。。。因为我觉得可能性太多。。可以随意扯淡

thanks!我扯不出来了

rogerze5046

原帖由 GreenTea2010 于 2010-5-2 02:30 发表

thanks!我扯不出来了

呵呵～～那么先去睡吧～明天我在想想怎么扯

GreenTea2010

我还在奋斗

deepsea

have you started part B yet?