CPA 117 2011 S2 Case 1 The impact of online shopping on shopping centres討論

yonei999

thanks, just thought I threw my 2 cents in to fire up the discussion on this forum.

[ 本帖最后由 yonei999 于 2011-10-11 19:45 编辑 ]

cathyhao79

I had a look of case again. You are right. Thank you

mandymei

Hi Yonei999, do you agree Real Estate is the supplier of the shopping centre? Or, do you have other ideas for it?

Thanks,

Chchou

I think supplier is not applicable in this case. Shopping centre itself provides retail spaces and services.

Forces are applicable:
New entry (economics of scale, capital requirement, switching cost)
Buyer
Buyer's buyer
Substitute
Rivalry - low (shopping centre are regional)

yonei999

There is no clear mention of suppliers for shopping centres but if you insist you can reasonably infer utility suppliers and marketing service provider etc from para 1, page 2 of preseen material

[ 本帖最后由 yonei999 于 2011-10-12 00:14 编辑 ]

sofiwy

utility suppliers and marketing service provider ,land developer   == totally beyond cs.  so forget it

rivalry - shoudl be high , due to exist expn & life cycle ~, not easy to close down shopping ctr , my view,

how do you guys addr life cycle - mature -skout  - decline ~?  & any clues on basis of competitions ??

[ 本帖最后由 sofiwy 于 2011-10-12 00:53 编辑 ]

maidywang

Regarding life cycle, the industry is in the stage of Shakeout.

pomy2k

Agreed

cagao

原帖由 maidywang 于 2011-10-12 01:20 发表
Regarding life cycle, the industry is in the stage of Shakeout.

I think the same thing.

yonei999

for anyone that's unable to copy and paste directly from the preseen exam material. try Advanced PDF Password Recovery to unlock the file. sorry I was unable to upload the file cuz of the cap of 80k...

[ 本帖最后由 yonei999 于 2011-10-13 00:01 编辑 ]

yonei999

原帖由 maidywang 于 2011-10-12 01:20 发表
Regarding life cycle, the industry is in the stage of Shakeout.

The life cycle is still pre-shakeout, noticing the future tense the article used regarding the pressure on shopping centre owners. the inference is it has not happened yet. So a mature but pre-shakeout stage is more appropriate to describe the life cycle. just my 2 cents.

yonei999

原帖由 yonei999 于 2011-10-13 00:06 发表


The life cycle is still pre-shakeout, noticing the future tense the article used regarding the pressure on shopping centre owners. the inference is it has not happened yet. So a mature but pre-shake ...

One more thing to add: the retail store space is part of the shopping centre portfolio. so really the impact of online shopping is indirect on shopping centre industry and the consequence takes a while to reveal...

maidywang

Thanks yonei999, just clarified my concerns.

maidywang

so based on Porter's model, the future profitability of the shopping centre will be medium and declinning (Threat of new entrants- Low; Threat of substitutes- Medium to High,Increasing; Power of buyers- Low but Increasing; Power of buyer’s buyer- Medium to High, Increasing; Industry rivalry- Medium to High and Increasing)

anyone has other thoughts?

chun4u

Anyone have idea abt the TEMPLE analysis regarding the Political and Law and environmental ?

[ 本帖最后由 chun4u 于 2011-10-13 01:35 编辑 ]

chun4u

Guys, dont forget the shopping centre contains cinema, food court, retail stores, super market, banks, etc, therefore, online shopping is only one of the reason affecting the shopping centre.

maidywang

The title of the case is ' the impact of ONLINE SHOPPING on shopping centre in Australia', so it pretty much shows the direction we should focus on

chun4u

原帖由 maidywang 于 2011-10-13 02:33 发表
The title of the case is ' the impact of ONLINE SHOPPING on shopping centre in Australia', so it pretty much shows the direction we should focus on

actually what i mean is Online shopping have a indirect effect to Shopping centre~

mandymei

There are two points i'm not agree with:
1. 'Power of buyers- Low but Increasing' - i think should be medium to high because In some categories, physical stores will pretty much disappear (decreasing demand for physical space), so buyers' power is increasing;
2. 'Industry rivalry- Medium to High and Increasing' - i think should be low because in Australia, only a few major players determine market trends and consume offerings. Historically distribution power sat with a small number of major shopping centre owners.

anyone else has comments? Thanks.

mandymei

I put N/A to these three factors, cause this case does mention too much.
But how do you address Society/Culture?

Thanks,

Chchou

楼主辛苦一点把大家认为的考点真理在一楼，大家认为怎么样啊。

young20061113

Guys, How do you think the value chain of the shopping centre industry in Australia?
I am not quite sure whether the case covered this point!
Any ideas?

yonei999

The industry is Australian shopping centre industry. Its core activities cover building, development, management of shopping centres (providing services like maintenance and marketing) and leasing store spaces to retail shops, restaurant & other eateries, banks and other leisure facilities.

mj3g3g

这跟去年的一个CASE差不多嘛，大家可以参考一下去年考了HD的TX的NOTES。

去年的CASE是online travel agent对traditonal travel agent的冲击。

maidywang

Thanks for your comments. Yours makes much more sense.

yonei999

Social: a) Australian consumers have been always early adopters of technology

b). Early adopters of technology have no allegiance to a physical shop or shopping centre

...

to name a few.

mandymei

Thanks Yonei999. Can i add two more points here:
1. In Australia, a few major players determine market trends and consumer offerings, This has allowed some large retailers to become slow and lacking in innovation.
2. Population is increasing in Australia - although not mentioned in this case, but i think it could be a trend to affect the social and culture.

Please correct me if i'm wrong.

yonei999

Pt 1, agreed.

Pt 2, not necessary.

You may add pt like:  a. consumers will still want to wander around shopping centres as a form of information gathering and social interaction. (This experience will not be limited to U.S.)

b) continued needs from consumers to have products replaced or serviced

IMHO

maidywang

When adressing Society/Culture, what about :Customers are more knowledgeable about the product. When visiting the shopping centre, they shop smarter?

yonei999

I have attributed to the techno lead product savy consumers to tech factor...

Components under TEMPLE are quite related so one factor could overlap another. No big deal. :)