CPA 117 2011 S2 Case 1 The impact of online shopping on shopping centres討論

xtina

The impact of online shopping on shopping centres in Australia

Any idea?

I think it maybe use 5 force model

cathyhao79

I'm thinking same as you

thisiswp

I did not receive the case materials, could you give some advice?

xueyingda

我觉得可能是temples+5 force model？

sword831

这个case的industry 是 online shopping industry? 还是shopping centre industry?

schee

I think this case is about the impact of online shopping on shopping centre.
So the industry is shopping centre and how their profitability been affected.

guyue

应该是分析整个retail industry 吧 - External Environment

chl4

文中黑体字是考点吧 “The article discusses the impact of the increased use of technology on the shopping behaviour of consumers in Australia and the implications for shopping centre owners in relation to their growth （TEMPLES）and profitability (Porter's 5 Forces) as a result of the growing trend in online shopping.”

tjjimmycy

up一下，拿到CASE后回来和大家讨论。

Lilikachen

同意guyue的意见。

分析retail industry，external analysis

考点是porter 5和 temples.

请大家继续讨论。

XR8

没拿到题目，悲催啊

gerence

我也觉得应该是TEMPLES + FIVE FORCES

zhuyaling2000

所以说我们要分析的是retail industry not shopping centre industry?

Chchou

黑色字体强调了shopping center owner, 不是么？但下文一直在说retail industry。temple and 5 forces是肯定的，但是哪个industry啊？

kayroro

黑体字和标题都是写shopping center owner，page 5也又有提shopping center owner，但conclusion写的是retail...

[ 本帖最后由 kayroro 于 2011-10-10 01:17 编辑 ]

xtina

內文提及impact from online shopping to retail industry, 而shopping center owner受到retail industry影響,所以online shopping 對shopping center owner有indirect effect

yonei999

the overall impact still sits with the shopping centre industry: even though the retail industry is influenced by the technology and consumer trend, most retailers adapt to the changing environment by combining the online and physical business model. However, their adaption means less retail space requirement which then negatively impact on shopping centre industry.

tjjimmycy

卖糕的，怎么这么CONFUSING啊。原来大家都有这个困惑。我也在纠结呢。到底该分析哪一个。

chl4

一样困惑，不过倾向于shopping centre industry  因为题目和黑体字都已说明，而后面只是引用的一篇文章来阐述

XR8

弱弱的问一句。。大家都在讨论出题点，考试不是按顺序出题吗？ Section A 选择题是第一个case，B是第二个，以此类推。。。还是考试是不按套路出牌啊。。。呵呵，看来我太天真。。。

tjjimmycy

选择题应该是贯穿3个CASE的把。求达人解惑。

cathytomorrow

选择题是6个MODULE都会考的，包括一般的概念题还有CASE里面的问题。

sofiwy

Assumed aus shopping centre industry, how do you identify  forces on new entrants, rivalry , suppliers , feeling little info in here , rather than theoretical talking

yonei999

sofiwy, also count in buyer's buyer + supplier's supplier + government. The latter two might be irrelevant. however, Power of buyer's buyer is extremely strong.

yonei999

The plan of attack is Australian Shopping Centre Industry. The value chain covers building, development and management of shopping centres (incl. providing services maintenance and advertisement) and leasing store spaces to retail shops/restuarant & other eateries/banks/leisure facilities etc

[ 本帖最后由 yonei999 于 2011-10-11 16:57 编辑 ]

yonei999

TEMPLES & 8 forces analysis could be asked to identify the growth and profitabilty in case 1 and it might extend further to possible solutions/recommendations after these analysis.

Case scenario one is pretty straightfoward comparatively speaking.

[ 本帖最后由 yonei999 于 2011-10-11 16:50 编辑 ]

yonei999

there is no mentioning of new entrants and rivalry. But we might still be able to give answer like "shopping centres are purpose built complexes which require large capital investment in terms of new entrants"; or "Australia seems to have structures in place whereby a few major players determine market trends and consume offerings. Historically distribution power sat with a small number of major shopping centre owners" regarding the rivalry. In a competitive environment, high pricing is not very likely.

cathyhao79

I think we need to talk about the impact of online shopping retailers against traditional retailing market within shopping centre industry. I treat all these online retailers as new entrants

005400

同意你的观点，谢

yonei999

retailers implemented/implementing a melding of online and physical store models are more likely to be substitutes to shopping centres rather than new entrants since the online stores can achieve the same funnelling function of shopping centres.