请问如何使用SWOT模型？

xyzzz

一个公司面临一些问题，现在有3个选择，我要最终选择其中一个策略。

请问这种情况下，我是应该用SWOT分析公司的整体情况，再与那3个选择作比较来选取最优呢？

还是3个选择分别运用3次SWOT模型来分析呢？

有没有什么模型可以用来分析几个待选战略，最终选取最优战略的？

谢谢

旦复旦兮

这个要看你三个待选strategy是什么样的了。

SWOT中的S和W是分析Organisation的内部情况，O和T是来分析外部情况的。这些情况当然能够给你的Strategy的选择提供一些信息。但是也未必就和你的strategy有关。

比如，如果你的strategy是关于pricing的，那你可能还要用到Break-even analysis以及其他一些工具来衡量、比较你的三个strategy。再比如，如果你的strategy是关于investment in new product development的，那你可能需要用的PLC，以及ROI来衡量比较。

多数情况下，仅仅用SWOT来比较strategy sets是不够的。

ECILA

ls说的很好！

ysc

在SWOT之前，先摸摸老板的想法吧，看看老板要啥你再做⋯⋯这样会合适一点⋯⋯

vincecheng

I guess you have to start with the current position held by the company.Like:

Cost leadership – being lowest cost producer in
an industry (industry wide)

Differentiation – providing a unique product or
service (industry wide)

Focus – restricts activities to a part of the market
(segment)

Then further investigate SWOT. You can also apply PESTEL analsis, which more focus on the external factors.  Qulitative analysis like SWOT is too general. And a qualitative analysis is part of the study.

SWOT Checklist

Internal strengths
Many product lines?
Broad market coverage?
Manufacturing competence?
Good marketing skills?
Good materials management systems?
R&D skills and leadership?
Information system competencies?
Human resource competencies?
Brand name reputation?
Portfolio management skills?
Cost or differentiation advantage?
New-venture management expertise?
Appropriate management style?
Appropriate organisational structure?
Appropriate control systems?
Ability to manage strategic change?
Well-developed corporate strategy?
Good financial management?

Internal weaknesses
Obsolete, narrow product lines?
Rising manufacturing costs?
Decline in R&D innovations?
Poor marketing plan?
Poor materials management systems?
Loss of customer goodwill?
Inadequate information systems?
Inadequate human resources?
Loss of brand name capital?
Growth without direction?
Bad portfolio management?
Loss of corporate direction?
Infighting among divisions?
Loss of corporate control?
Inappropriate organisational structure and
control systems?
High conflict and politics?
Poor financial management?

Environmental opportunities
Expand core business(es)?
Exploit new market segments?
Widen product range?
Extend cost or differentiation advantage?
Diversify into new growth businesses?
Expand into foreign markets?
Apply R&D skills in new areas?
Enter new related businesses?
Vertically integrate forward?
Vertically integrate backward?
Enlarge corporate portfolio?
Overcome barriers to entry?
Reduce rivalry among competitors?
Make profitable new acquisitions?
Apply brand name capital in new areas?
Seek fast market growth?

Environmental threats
Attacks on core business(es)?
Increases in domestic competition?
Increase in foreign competition?
Change in consumer tastes?
Fall in barriers to entry?
Rise in new or substitute products?
Increase in industry rivalry?
New forms of industry competition?
Potential for takeover?
Existence of corporate raiders?
Increase in regional competition?
Changes in demographic factors?
Changes in economic factors?
Downturn in economy?
Rising labour costs?
Slower market growth?

xyzzz

非常感谢LS各位