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from wiki, please correct me if I'm wrong
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原帖由 kinezox 于 2011-5-30 13:50 发表 
有谁知道lexus 名字代表什么?
The etymology of the Lexus name has been attributed to the combination of the words "luxury" and "elegance,"[19] and another theory claims it is an acronym for "Luxury EXports to the U.S.9"[19] According to Team One interviews, the brand name has no specific meaning and simply denotes a luxurious and technological image.[17] Just prior to the release of the first vehicles, database service LexisNexis obtained a temporary injunction forbidding the name Lexus from being used as they stated it might cause confusion.[20] The injunction threatened to delay the division's launch and marketing efforts.[20] Upon reflection, a U.S. appeals court lifted the injunction, deciding that there was little likelihood of confusion between the two products.[20]
The original Lexus slogan, developed after Team One representatives visited Lexus designers in Japan and noted an obsessive attention to detail, became "The Relentless Pursuit of Perfection."[21] The Lexus logo was developed by Molly Designs and Hunter Communications.[22][23] The final design for the Lexus logo featured a stylized “L” within an oval, and according to Toyota, was rendered using a precise mathematical formula.[17] The first teaser ads featuring the Lexus name and logo, designed by Team One, appeared at the Chicago, Los Angeles, and New York auto shows in 1988
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老实说,我觉得日本人的思路很难理解,所以可能跟我们想的不一样。。。 |
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