Why The Beatles on iTunes Is a Big Deal

dalaohu

所有的Beatle迷，都有Beatles的所有专辑了， 但苹果为此换了首页， 做了4支电视广告。 为什么？

原来Jobs在想世界宣布， 苹果已经把传统唱片商手里的最好一张王牌 - Beatles搬上了iTune。iTune已经统治了唱片行业， 所有的音乐都已经电子化了。

果米们看看，我这样说对不对？

It seems like everyone except Steve Jobs was underwhelmed by the Beatles on iTunes announcement today.

The reaction here, on other blogs, and on Twitter was unanimous: Who cares?

Most Beatles fans have already bought the CDs and added them to iTunes. The music is 40-50 years old. Half the band is dead.

Perhaps Apple overplayed it a bit, announcing that this was a day we’d never forget. Then it turned over the homepage, iTunes and Ping to The Beatles. There’s even four TV ads. Overkill? Maybe.

But seen from Steve Jobs’ point of view it is gotta be a big deal. Symbolically, at least. This is the day iTunes triumphed over the old music industry. It marks the complete obsolecence of the old distribution system and the triumph of the new.

The Beatles catalog was one of the last trump cards held by the old music industry. Giving it up is an admission that iTunes has prevailed. Music is fully digital, and there’s no going back. The other holdouts — AC/DC, Led Zeppelin Garth Brooks (CNet has a list here) — must surely follow.

Jobs has been working on this for seven years or more. To him, it’s a massive validation. Like he says, a day that won’t be forgotten.

garysu

嗯，我觉得对局外人来说应该不是个大事，至少不是＂不可忘记的一天＂。如果steve已经折腾了7年，他自己觉得很重大的一个事，那在自家网站上吼一声，你也没啥办法。上次ms老大疯狂叫卖的时候，岂不是更吓人？至少比bill和宋飞做的电视广告要符合逻辑。

garysu

这个么，算是原文作者自己的意见吧，itunes早已完成了这triumph，不需要beatles来证明自己了。

It marks the complete obsolecence of the old distribution system and the triumph of the new.

dalaohu

bill和宋飞做的电视广告，本来就是找个搞笑的来做个没啥意义的东西来庆祝bill的退休。

苹果的广告都做得很好，很艺术。但很多都让人看则有莫名的气愤。