CPA 117 Extended Case Study

wellye

原帖由 adam1234hk 于 2011-10-22 21:01 发表

sorry i cannt find it. Can u tell me which page and which line? I mean which line mention "Joint Venture" two words

案例里说了partnership,partnership就是属于joint venture的，why do u still need to find joint venture?

adam1234hk

原帖由 wellye 于 2011-10-22 21:04 发表


案例里说了partnership,partnership就是属于joint venture的，why do u still need to find joint venture?

ok thank you

gerence

原帖由 wellye 于 2011-10-22 21:04 发表


案例里说了partnership,partnership就是属于joint venture的，why do u still need to find joint venture?

but can it also be seen as "strategic alliance"?

strategic alliance can also take the form of partnership

[ 本帖最后由 gerence 于 2011-10-22 23:12 编辑 ]

z3156924

怎么大家都觉得modes of entry是重点吗？

tjjimmycy

不是重点，但肯定会是个考点

kayroro

i think strategic alliance is a more complicated case as mentioned in4.51 bottom "joint-equity venture"

kayroro

about external consistncy for GM , anyone any ideas?

mine is" the industry and coffee market still offers opportunity for L to expand business by new products and gain growth through it."  not very sure about it

kreuz777

for module 5, comparison of new buiness development tools can be tested.....is it

z3156924

原帖由 kayroro 于 2011-10-23 00:44 发表
about external consistncy for GM , anyone any ideas?

mine is" the industry and coffee market still offers opportunity for L to expand business by new products and gain growth through it."  not very  ...

yes, I agree!especially for US market, it is very mature so Lavazza needs to use new products to attract customers.

[ 本帖最后由 z3156924 于 2011-10-23 11:44 编辑 ]

Milklatte

May I confirm you the mode of entry for acquisition of Green Mountain is JV/Alliance OR acquisition? Ref. P16 last para. it has indicate Lavazza hopes that through its partnership with GM to become the 2nd biggest players in US market. Please advice

xaviersun

Does anyone have any idea on risk assessment? do we need to point out all of the risk categories for each strategic option?

any idea? Thanks.

Milklatte

Ref study material: P.4.53 acquisition - buy another business and end up controlling it. Lavazza only purchase a small stake in Green Mountain, its means Lavazza does not controlling GM. Please correct me, if I am wrong.

yilush

May I know what the stratgy of Lavazza?based on that we then could analysis the strategy options. For internal conssitency, L is focus on high quality product and service, but its aggressive expansion plan means it targets to large it market share, conflict? cause we know high quality implies a relative small market share. I'm struggling for the evaluating the strategic options.
External consistency - Yes or no
internal consistency - Yes or no
feasibility?

z3156924

原帖由 Milklatte 于 2011-10-23 15:40 发表
Ref study material: P.4.53 acquisition - buy another business and end up controlling it. Lavazza only purchase a small stake in Green Mountain, its means Lavazza does not controlling GM. Please correc ...

yes, I think it's part acquisition, but it can be seen as JV as well, because from the case facts, we may infer L joins GM to minimize the potential risks of expansion in US market.

z3156924

原帖由 yilush 于 2011-10-23 18:32 发表
May I know what the stratgy of Lavazza?based on that we then could analysis the strategy options. For internal conssitency, L is focus on high quality product and service, but its aggressive expansion ...

high quality doesnt necessarily mean small market share. small market is focus..

yilush

so it means for external consistence, the answer is 'Yes'? How about for the next 3 issues? Tks!
How to evaluate it's internal consistence?
I know feasibility and competitive advantage would be 'yes'

kayroro

my opinion for indian plant+GM
External consistency Y
internal consistency  Y
feasibility                      N

any suggestions?

iluvpenny

any point for market penetration? as most of them are market and pd development

kreuz777

feasibility        N     why not, L has many previous successful jv experience, and expertise in espresso coffee, just cost a lot to build the plant. but it can minimise the shipping costs........

nirvanaaa

Some confusion:
Acquisition of two Indian companies: the Barista Coffee Company Limited and Fresh & Honest Café Limited in 2007, is it market development or vertical integration?
India is a new market for Lavazza, but purchasing cafe chain is indeed vertical integration.

z3156924

原帖由 yilush 于 2011-10-23 19:17 发表
so it means for external consistence, the answer is 'Yes'? How about for the next 3 issues? Tks!
How to evaluate it's internal consistence?
I know feasibility and competitive advantage would be 'yes' ...

Hi, in my opinion, External is quite consistent. you can argue both ways in terms of internal consistency.

z3156924

原帖由 kreuz777 于 2011-10-23 21:41 发表
feasibility        N     why not, L has many previous successful jv experience, and expertise in espresso coffee, just cost a lot to build the plant. but it can minimise the shipping costs........

i dont think it is feasible, you can argue it requires large amount of investment, it might cause problem.
but of course, you can say it is feasible as long as you have evidence to support your idea, examiner will give you points.
that's just my thought.

maidywang

关于case中提到的Lavazza的4个在意大利的工厂，有什么application 吗？

005400

大家在case3里大家有没有分short term 和 long term 啊
                  india  = Md      +       VI
                    us   = Pd      +       pd
有其他意见吗,谢

nokjo86

Just wanna check if value disciplice is one of the contributions to  differentiation for L as being innovative product leadership

nokjo86

Also if the generic strategy is "best cost or value for money"? Cause i believe leader strategy is still about the lowest cost but not for best cost strategy. Is this the case for L?

nokjo86

How would you analysis the factors or non-factors of strategic capabilities as there is no competitor mentioned?

Milklatte

Will you apply all the question list in P5.18,20,21,23 table. Or just give a summary conclusion for each criteria?

nokjo86

Campaign and marketing - advertisement is regard as market penetration - to attract customer and increase sale

iluvpenny

原帖由 kayroro 于 2011-10-23 20:13 发表
my opinion for indian plant+GM
External consistency Y
internal consistency  Y
feasibility                      N

any suggestions?

India plant should it be diversification? but india seems not new market