CPA 117 2013 S1 Case 1 - McDonald's

carolynding

sharoncc 发表于 2013-4-26 16:53
大概都一样，貌似就是每个区域的promo的方法不一样，就是China多了个最大的ice-cream retailer，这个可以 ...

yep, dessert kiosk is another diversification direction of new dessert market

Aqi1987

carolynding 发表于 2013-4-27 14:28
yep, dessert kiosk is another diversification direction of new dessert market

diversification只适用于企业从一个行业跳转到另一个行业而已。。。不适用与这个case

cola20

carolynding 发表于 2013-4-27 14:21
no, anoff is product-market matrix. franchise is just the mode of entry. a method rather than an o ...

Maybe we can say franchise is method for new market development.

MyMelody

carolynding 发表于 2013-4-27 14:26
differentiation. there is no info indicating low cost is in the strategy.

Mc's的case 有提到 featuring everyday affordable prices (P5). 书上P3.26提到 ‘everday low prices' or 'value for money'是best cost or value for money.

cola20

Aqi1987 发表于 2013-4-27 15:22
diversification只适用于企业从一个行业跳转到另一个行业而已。。。不适用与这个case ...

Enter into a completely different industry is unrelated diversification.
If still in the same IEO industry, but provide a new product to a new target market, that is also diversification.
However, is there any information about ice cream is new product?
I am so confusing now.

Aqi1987

cola20 发表于 2013-4-27 15:35
Enter into a completely different industry is unrelated diversification.
If still in the same IEO ...

事情要看个度，在我看来，diversification是一种极端手法，指的是前三项MP,PD,MD都不行了，外部环境不利，内部亏损，混不下去了要，迫不得已采取的一种途径，在case里面，麦当劳混的水生火热，只是多加了个冰激凌，配了个咖啡，怎么就diversification了？应该是product development才对。

而且书上也说，是change product 和change market at the same time 的时候，才是diversification。

个人意见

Aqi1987

MyMelody 发表于 2013-4-27 15:34
Mc's的case 有提到 featuring everyday affordable prices (P5). 书上P3.26提到 ‘everday low prices' o ...

用affordable已经够了，结合常识，low cost没问题，个人认为

cola20

Aqi1987 发表于 2013-4-27 16:03
事情要看个度，在我看来，diversification是一种极端手法，指的是前三项MP,PD,MD都不行了，外部环境不利 ...

Absolutely agree with you. In this case, for Dessert Kiosk, I prefer either Market penatration or Product development.  

I just disagree with your previous point - diversification is "从一个行业跳转到另一个行业而已"; coz not only unrelated diversification, also have related one.

Thanks.

MyMelody

Aqi1987 发表于 2013-4-27 16:04
用affordable已经够了，结合常识，low cost没问题，个人认为

所以你觉得是low cost不是Best value for money.
我还是觉得是Best value for money因为Mc's既有一些differentiation又有low cost

cowcow

How to analyse the three regional highlights??
what is the difference??

gym0064

growth and maturity

wjchen18

gap analysis怎么考？通篇都是优点。。。有没有人有point？

cowcow

MyMelody 发表于 2013-4-27 16:31
所以你觉得是low cost不是Best value for money.
我还是觉得是Best value for money因为Mc's既有一些dif ...

I agree.

the whole case mostly say it is "affordable", so it is low enough price

and Mcdonald got a wide range of products and it also sufficient differentiation

so it is best cost or value for money

cowcow

there are 4 types of store in Mcdonald in the franchise part.
there are conventional franchise and licensing.
what about the other two???

company operated------????                  
and development franchise-----------???

cola20

4 type of stores -  in table 3
Conventional - mostly in US and Europe (land and building owned by company)
Licensed - as a member in Japan and China (limited equity investment)
Developmental - franchisees provide capital (included real estate interest)

cola20

Can be found in "Franchise investment" on p.7

shadow_663

有gap analysis 吗？ 看不出有什么gap ~

troyyue

MCdonalds-TEMPLE 都怎么写的啊。 没有ideas. 谁知道 啊

cowcow

troyyue 发表于 2013-4-27 20:34
MCdonalds-TEMPLE 都怎么写的啊。 没有ideas. 谁知道 啊

他讲的都是internal。当然写不了

troyyue

cowcow 发表于 2013-4-27 20:42
他讲的都是internal。当然写不了

所以你也没写啊？ 看了半天都写不来。

cowcow

正在分析key stakeholders requirement。。
company 和 franchise的需求有什么不一样？？

carolynding

MyMelody 发表于 2013-4-27 15:34
Mc's的case 有提到 featuring everyday affordable prices (P5). 书上P3.26提到 ‘everday low prices' o ...

Affordable price  does not mean low cost, just low profit margin. also low cost strategy should be stated in the strategy indicating amy preference to pusuring low cost.

carolynding

shadow_663 发表于 2013-4-27 19:47
有gap analysis 吗？ 看不出有什么gap ~

No gap

wjchen18

7s应该不会考在这个case上吧。。。好大一个问题，都不想再想了

carolynding

wjchen18 发表于 2013-4-27 22:08
7s应该不会考在这个case上吧。。。好大一个问题，都不想再想了

Matbe,strategy,share value

gyzha2

请问大家有没有找到bsc中customer perspetive的信息？

Aqi1987

wjchen18 发表于 2013-4-27 22:08
7s应该不会考在这个case上吧。。。好大一个问题，都不想再想了

7s几乎是第六场唯一考点，不能小看

wjchen18

carolynding 发表于 2013-4-27 22:17
Matbe,strategy,share value

多谢 我有时间看看吧 今天已经看不动了。。。大家加油！

haroldann

Aqi1987 发表于 2013-4-27 22:24
7s几乎是第六场唯一考点，不能小看

第六章到底会考什么啊，觉得什么都不能考，7s，8step，leadership，两个案例都很难套上

krist808

想问下大家你们的rumelt分析主要是哪几个strategy options?franchises是market development还吗?谢谢