CPA 117 2013 S1 Case 2 - Telstra

Aqi1987

onlykun344 发表于 2013-4-26 15:24
我还以为考试的时候只要言之有理就可以了 很多东西不是有固定答案的 看来不是
对了 你上次考得时候 题目 ...

伤疤啊。。。其实都是比较直接的，我也不完全搞懂为什么没过

不过当时有个变态题，是第一章内容，用rational 和procedull（没拼对）分析case，写了老半天，还没对，这次再遇到这题，直接空了算了！

onlykun344

Aqi1987 发表于 2013-4-26 16:53
伤疤啊。。。其实都是比较直接的，我也不完全搞懂为什么没过

不过当时有个变态题，是第一章内容，用rati ...

啊 这么变态 我还以为module 1 不会出大题呢
对了 我再看了一下7s  觉得除了strategy 我还是没什么可写的 有什么思路吗

btw, 你这次一定没有问题滴！

Aqi1987

onlykun344 发表于 2013-4-26 17:03
啊 这么变态 我还以为module 1 不会出大题呢
对了 我再看了一下7s  觉得除了strategy 我还是没什么可写的 ...

谢谢！

我的分析是strategy放在4g上面写，19页，telstra第一个开放24小时客服，算system，建立一个new division，是structure，提供training是skill，reminding staff属于建立危机意识，是style。
share value，18页头两行，再补充一个customer service

onlykun344

Aqi1987 发表于 2013-4-26 17:11
谢谢！

我的分析是strategy放在4g上面写，19页，telstra第一个开放24小时客服，算system，建立一个new d ...

thanks for sharing
我再去研究下！

MiracleWei

Aqi1987 发表于 2013-4-26 15:10
new technology that allows greater data transmission capacity and speed for mobile devices and cle ...

我之前和你想的一样，就回书上找论据。
但是书上market penetration里面 没有通过开发新科技来扩大市场这么一项
反而在new product development里面有 所以保险起见，我还是说new product development

MiracleWei

这三家carrier的 value proposition分别是什么呢？

mknjbhqd

请问一下TEMPLES 里面的MARKET大家是怎么写的啊？

onlykun344

我觉得有可能有考 david thodey 's leadership style ..
另外rollout of 4G and cut price and improve customer service 都属于哪个stage of changes呢？

Aqi1987

MiracleWei 发表于 2013-4-26 18:14
我之前和你想的一样，就回书上找论据。
但是书上market penetration里面 没有通过开发新科技来扩大市场这 ...

书上只是笼统概念，终归根据case来判断，mobiledata是现有产品，增进速度和通话清晰度，很明显了，怎么能说是pd呢？
我不是觉得我比书高明，但是还是要根据具体情况具体分析。

yem

onlykun344 发表于 2013-4-26 18:34
我觉得有可能有考 david thodey 's leadership style ..
另外rollout of 4G and cut price and improve cus ...

同意楼上的。我觉得应该是corporate transformation 吧。你认为呢？

iloveecho

Aqi1987 发表于 2013-4-26 16:53
伤疤啊。。。其实都是比较直接的，我也不完全搞懂为什么没过

不过当时有个变态题，是第一章内容，用rati ...

Umm... Make sense!! Will do the questions we have prepared first!
Do you still remember what's the last question about in last semester?
My friend said it's 22 marks for that one but he can't remember what's question asking coz he didn't get time to do the last one but wasted too much time in the first one he didn't prepare...

Thanks much!

Aqi1987

iloveecho 发表于 2013-4-26 20:27
Umm... Make sense!! Will do the questions we have prepared first!
Do you still remember what's the ...

last question is:

australia post have decided to use Market peneration, it is later proved that it is internally consistent, externally consistent, it is fesible and it can creat advantage.

can you discuss that?


very straight forward, right?

nighterxxx

Hi everyone,

As my understanding, ACCC and australian government control can be classify as political factor and the Tele Act is legal factor but I am not quite sure about their overall impact on the future industry growth. Can some one kindly advice me? or we can exchange our study notes?

Many thansk

iloveecho

Aqi1987 发表于 2013-4-26 20:58
last question is:

australia post have decided to use Market peneration, it is later proved that i ...

Thanks and Yes! It's to do with Rumelt's criteria.
I hope we get one like this question on Monday!
Btw, could you remember other questions asked in last semester please?
Just would like to get more ideas in terms of questions.
Especially I'm still thinking something to do with the strategy implementation and leadership.

Thanks in advance!

Good luck with your exam! All the best!

cola20

nighterxxx 发表于 2013-4-26 22:00
Hi everyone,

As my understanding, ACCC and australian government control can be classify as politi ...

Yup.. I m thinking about the same question. But I guess there will be a negative impact on political, as the gov plan to "declared" service and open up the network.
Any other ideas?

vickie118

iloveecho 发表于 2013-4-27 00:24
Thanks and Yes! It's to do with Rumelt's criteria.
I hope we get one like this question on Monday! ...

I remember there was one question asking about the Technology factor for Kodak. This one was very easy.

cowcow

cola20 发表于 2013-4-27 03:03
Yup.. I m thinking about the same question. But I guess there will be a negative impact on politic ...

Yeah. Both have negative impact on profit of AMTC

strong government controls make them open to competition.

and ACCC pricing encourages competition and limit the power and profitability.

so both negative..

agree???

MiracleWei

cowcow 发表于 2013-4-27 10:55
Yeah. Both have negative impact on profit of AMTC

strong government controls make them open to co ...

AGree

MiracleWei

how do you think about Telstra Mobile's generic strategy?
I think both focus and differentiation
as P17 bottom paragraph said to offer value added innovative products ...than lower value and commoditised voice and messaging products...

anyone agree?

cowcow

当回答好像Temples之类的问题。用书本上的表格形式可以吗？？还是要以essay的形式？？

谢谢

Aqi1987

iloveecho 发表于 2013-4-27 00:24
Thanks and Yes! It's to do with Rumelt's criteria.
I hope we get one like this question on Monday! ...

how the technology makes the kodak falls

analysis kodak from rational and procedual approach

cited some case sentences, ask if they are MP PD OR diversification

7s

subsitute product for mail segment in Australia Post

together with waht i just told you...

Aqi1987

cowcow 发表于 2013-4-27 11:06
当回答好像Temples之类的问题。用书本上的表格形式可以吗？？还是要以essay的形式？？

谢谢 ...

essay

Aqi1987

MiracleWei 发表于 2013-4-27 11:00
how do you think about Telstra Mobile's generic strategy?
I think both focus and differentiation
as  ...

No, focus means that the product is within  REGION and a single customer segment.

While for telstra, it is australian wide, and it faces different customer segments: mobile communication users, data user, etc.

So it is differentation, not focus

cowcow

MiracleWei 发表于 2013-4-27 11:00
how do you think about Telstra Mobile's generic strategy?
I think both focus and differentiation
as  ...

why not just the differentiation?

because if it is focus. it narrow the target market.

but i think Telstra not.

MiracleWei

Aqi1987 发表于 2013-4-27 11:10
No, focus means that the product is within  REGION and a single customer segment.

While for tels ...

谢谢你的解释。那你觉得24 hours customer service line and weekend technicians算不算给differentiation做贡献的一部分？

Aqi1987

MiracleWei 发表于 2013-4-27 12:15
谢谢你的解释。那你觉得24 hours customer service line and weekend technicians算不算给differentiatio ...

因为有first这样的词，所以既算diff也算swot的s

carolynding

onlykun344 发表于 2013-4-26 18:34
我觉得有可能有考 david thodey 's leadership style ..
另外rollout of 4G and cut price and improve cus ...

对于telstra mobile来说，improve customer service之类 incremental adjust

carolynding

MiracleWei 发表于 2013-4-27 11:00
how do you think about Telstra Mobile's generic strategy?
I think both focus and differentiation
as  ...

just differentiation. definitely on broad market rather than niche market

路遥远

觉得会让分析strategic capabilites，除了technology and product development, customer service 算吗？

MiracleWei

Aqi1987 发表于 2013-4-27 12:29
因为有first这样的词，所以既算diff也算swot的s

谢谢。telstra 的 weakness是什么呢？我能想到的还是price偏高。其他政府干预我觉得应该是threat 你觉得呢？