CPA 117 2013 S1 Case 1 - McDonald's

MiracleWei

carolynding 发表于 2013-4-17 22:15
因为Mcd这个case里都没有external environment的介绍，没法分析extl consistancy
啊

strategic option会不会是某一种新菜单的添加？又或者是某一个新市场的开发？又或者是趋于更健康的食品？
不会分析rumelt啊 给我点建议吧 谢谢了

TANDC

Any idea about how to analysis strategy capability in McDonalds case? what is key success factors?

lemonyangyang

大家觉得不同region的performance会考到吗？会怎么问？
还有franchise approach会考些什么？

Kevin2013

carolynding 发表于 2013-4-19 14:16
东西罗列哪里不重要。我觉得是diversify product。 因为无论从客户群，产品特点，所需设备来说，cafe和fa ...

I think McCafe is related diversification as new spots are launched, and the objective of McCafe is a full range of beverage store, which is separate from their main products.

jiinaustralia

MiracleWei 发表于 2013-4-18 12:59
会不会问到franchise这种规模的benefit和risk呢？那年anz以两种模式入驻中国就问到这两种entry mode的B & ...

这个分析的很好

MiracleWei

如果有balance scorecard分析 每一项我都觉得是strong performance 你们觉得呢

xsmile

谢谢分享

MiracleWei

TANDC 发表于 2013-4-21 23:21
Any idea about how to analysis strategy capability in McDonalds case? what is key success factors?

food innovation，accessbility，and affordability

MiracleWei

有没人觉得如果考rumelt，题目会从timeline里面选一个事件来做strategic option呢？ 比如，08年的包装或者12年的shamrock

要不这题没法考:si149

carolynding

MiracleWei 发表于 2013-4-22 13:14
有没人觉得如果考rumelt，题目会从timeline里面选一个事件来做strategic option呢？ 比如，08年的包装或者1 ...

个人觉得remult不会在Mcd里考。case里没给external environment的background，也没有industry的background和competitor的情况，不好evaluate

carolynding

MiracleWei 发表于 2013-4-22 11:29
如果有balance scorecard分析 每一项我都觉得是strong performance 你们觉得呢

整个case就在鼓吹Mcd牛...当然全是strong了

Kevin2013

carolynding 发表于 2013-4-22 20:46
整个case就在鼓吹Mcd牛...当然全是strong了

Would you like to exchange the notes prepared for the McDonald's case?

风云1

Kevin2013 发表于 2013-4-22 21:04
Would you like to exchange the notes prepared for the McDonald's case?

Hi Kevin, would you like to disscuss and share it ..I have done the McDonald's case now move to Telstra one ? if ok then please let me to know your MSN messanger ID..then I add you.

donnie

Kevin2013 发表于 2013-4-22 10:04
I think McCafe is related diversification as new spots are launched, and the objective of McCafe i ...

But McCafe is launched in US market in 2003. Should it be product development instead of diversification?

Kevin2013

风云1 发表于 2013-4-22 22:28
Hi Kevin, would you like to disscuss and share it ..I have done the McDonald's case now move to Te ...

I don't use MSN. However, if you can advise me your email address, I can send you my note. BTW, my email address is xuhy89@gmail.com. Cheers

tcwdlx

Kevin2013 发表于 2013-4-23 21:18
I don't use MSN. However, if you can advise me your email address, I can send you my note. BTW, my ...

可以分享下note吗，candicedingmengmeng@gmail.com

云叶子

carolynding 发表于 2013-4-19 14:16
大家觉得Mcd里M6有什么可以准备的么？？

实在是对md case 如何考第六章毫无头绪。。知道重点是7s和8step..可是。。有没有同学有任何ideas?

lengyi3211

建议这个组里的人把所有相关都有要写下来，关键是要想论文一样准备十几页甚至更多页数的，要扩展开，组成句子，考试的时候根本没有时间准备英文的语法什么乱七八糟的，而且也不可能够很多的思考时间，所以现在的准备工作是最最关键的。

一个上学期考过并且找到了另外七个人组成8人小组的过来人的经验的，最后是7个人都过的。

希望对你们有所帮助。

iloveecho

donnie 发表于 2013-4-23 11:07
But McCafe is launched in US market in 2003. Should it be product development instead of diversifi ...

Yes. I agree its product development instead of diversification. =)

Anyone found out where to refer to for the culture discussion/analysis in the study material?

lindsay1028

Can anyone give me some suggestion about the McDonald's vision?

Thanks.

carolynding

lindsay1028 发表于 2013-4-24 12:07
Can anyone give me some suggestion about the McDonald's vision?

Thanks.

vision就是McD的strategy啊，plan to win is Mcd strategy

lindsay1028

carolynding 发表于 2013-4-24 12:51
vision就是McD的strategy啊，plan to win is Mcd strategy

謝謝！

那你覺得那個you success is our success會是culture嗎？

jasonchan123

關於5 forces既: 請問大家有冇諗過除左我地普羅大眾走入去mcdonald做"buyer"之外 "franchisee"都算係mcdonald既"buyer"... ?

carolynding

lindsay1028 发表于 2013-4-24 13:44
謝謝！

那你覺得那個you success is our success會是culture嗎？

可以

carolynding

jasonchan123 发表于 2013-4-24 15:12
關於5 forces既: 請問大家有冇諗過除左我地普羅大眾走入去mcdonald做"buyer"之外 "franchisee"都算係mcdona ...

也可以算吧

emily410

donnie 发表于 2013-4-23 11:07
But McCafe is launched in US market in 2003. Should it be product development instead of diversifi ...

Not sure, McCafe is launched in the same geographic market but targeting different customer market?

MiracleWei

iloveecho 发表于 2013-4-24 11:06
Yes. I agree its product development instead of diversification. =)

Anyone found out where to ref ...

我还没具体分析Mcd的rumelt 我觉得在telstra里考更可能

但是我之所以觉得healthy food是strategic option 是因为它现在惟一的缺点是缺少healthy food subway因为健康已经超过他了 文章前面也说了 this will increase the pressure of mcd to promote and expand its new healthier product option and to ... to stay the market leader

franchise已经是成功的strategy了 rumelt应该只让分析未来的strategy吧

MiracleWei

iloveecho 发表于 2013-4-24 11:06
Yes. I agree its product development instead of diversification. =)

Anyone found out where to ref ...

为什么是product development？我在网上搜到Mc cafe是典型的diversification.

cowcow

Is the franchising approach categorize as diversification of Ansoff?

MyMelody

大家觉得Mc's的generic strategy 是什么？
我觉得是Best cost or value for money