CPA 117 Extended Case Study

Milklatte

Is it necessary to prepare for 7s model? any idea

z3156924

原帖由 Milklatte 于 2011-10-16 21:16 发表
Is it necessary to prepare for 7s model? any idea

didnt prepare, i think major testing points should be in M2-M5. not much on M6

XR8

原帖由 sofiwy 于 2011-10-13 23:29 发表
hi ,
1.wats generic strategy in Laz ?  methinks leadership - both on LC & Diff2. also, seems to me there some Aus mkt figures pop up somewhere , any hints/ ??

3.pg14, the four Laz factories ,wat a ...

Where did you find Low Cost?

nikyxin

原帖由 XR8 于 2011-10-16 22:09 发表



Where did you find Low Cost?

我也在纠结有没有low cost,文章里没有直接写，但是有提到提高efficiency，econimy of scale等等。

另外differentiation,我不大肯定是在哪方面的，是product quality, product reliability, product innovation, product range, brand name 还有 distrbution channel?感觉它占了好几个。

Milklatte

What is the political, legal & economic for TEMPLES? Please help

cpa2007

CONFUSED ABOUT THE STRATEGY THE COMPANY UTILIZED ,THREE OPTIONS

(A) DIFFERENTIATION

(B) FOCUS-DIFFERENTIATION

(3) LEDER STRATEGY

WHICH ONE DO YOU CHOOSE AND FOR WHAT REASON ?

THANKS

Milklatte

Will you prepare the SWOT analysis for Lavazza?

mandymei

How you guys define the industry?
1. Global coffee industry
2. Global coffee Manufactory industry

I found it's bit hard to analysis 5 Forces whithout clearly define the industry.

SnowJade

原帖由 mandymei 于 2011-10-17 10:12 发表
How you guys define the industry?
1. Global coffee industry
2. Global coffee Manufactory industry

I found it's bit hard to analysis 5 Forces whithout clearly define the industry.

我觉得应该是1
毕竟case study上的原标题就是The world coffee industry
深入分析也要基于材料

mandymei

Thanks SnowJade. IF it's coffee industry, the value chain covers from Grower to End consumer. So who is the supplier to this coffee industry, etc?
If it's coffee manufactory industry, then Broker/Agent will be supplier, grower will be supplier's supplier, buyer is supermarket/food services, buyer's buyer is end consumer.
is that correct?

Milklatte

What do you think any question related to Rumelt's evalution criteria - 1) investment plant in India 2) further acquisition of coffee chain?

adam1234hk

yes , i think so.

adam1234hk

In page 17 of the case, in 1990s , it mentions that Lavazza acquired Bourbon ( a coffee business of Nestle). Does it mean that Lavazza expand its business into instant coffee?  What do u guys think about it?

kreuz777

I’m a little bit confused about that, regarding to suppliers’ power, should broker/agent be supplier or manufacturers be?

Milklatte

New coffee machine/system launched by Lavazza, is it classified as product development - cross selling? (p.4.09)

adam1234hk

I think in the historcial  coffee industry value chain: supplier is international  brokers or agents as the growers/ large estates sell their green coffee to international  brokers or agents. Therefore, supplier is international  brokers or agents. supplier's suppliers is growers/ large estates.

However,  the case page 11 par 2 states that some brokers have moved into estate prdocution( which mean they are combined) in order to cater  for the needs of large manufacturers.( Bargain power of supplier is increasing)

Chchou

Does Lavazza produce specialty coffee?

Pp 15/18 first para, mentioned coffee specialities

[ 本帖最后由 Chchou 于 2011-10-17 18:38 编辑 ]

Chchou

原帖由 Milklatte 于 2011-10-17 17:14 发表
New coffee machine/system launched by Lavazza, is it classified as product development - cross selling? (p.4.09)

I am confused too

If only launching the coffee machine it would be market penetration as it takes existing product to existing market. However, it's machine only can use it's pod, whitch should be product development...

Also if this machine is vending machine, it would be forward integration as at that time Lavazza has not started it's coffee chain yet...

Pp13/18 para 5, confusing...

z3156924

原帖由 mandymei 于 2011-10-17 13:44 发表
Thanks SnowJade. IF it's coffee industry, the value chain covers from Grower to End consumer. So who is the supplier to this coffee industry, etc?
If it's coffee manufactory industry, then Broker/Agen ...

agree!!

宋不清

A basic question

How come (10/18 5th paragraph)90% of the volume of coffee trade is in green coffee beans from producer countries while manufactured coffee is 10%.

Does it mean the transfer rate from coffee beans to coffee is 9:1..

thanks..

nikyxin

Lavazza的market developemnt,是不是需要从两个角度来说，一个是customer markets, 一个是geopraphic market?

Customer market 大家觉得是develop哪方面啊？他现在3个distribution channel都有在做，supermarkets, food service and vending, 是说可以从其中某个方面develop吗？比如vending，可以提供更多的vending machine，也算是market development?不知道我的思路对不对。

XR8

Any thoughts on testing points from M5?

tjjimmycy

这个CASE看的我都要哭了。

宋不清

Another question

Lavazza expanded its sale from household to hotels, restaurants and cafes, and to export market.

Does it mean L is selling directly to household? Becuase it also mentioned L's three business division: retail, foodservices and coffee vending. Here retail refers to supermarket or sales directly to end user?

Thanks...

Milklatte

Any idea for the "Tierra project" (P.17 in early 2000s), this pjt was set up to help small coffee growing communities? Is it related to socioeconomic view of ethis (M1)?

Milklatte

In 1990s, Lavazza has four main business activities: export, Italian retail sector, foodservice outlets and vending. (p.17)

adam1234hk

Question:Any idea for the "Tierra project" (P.17 in early 2000s), this pjt was set up to help small coffee growing communities? Is it related to socioeconomic view of ethis (M1)?
Answer:  Yes  I think so becuase planting coffee do hurt environment (deforestation and erosion)

宋不清

thanks...but have to double confirm, because I want to prove whether L is already in the retail industry which has implications for Market Development?

Italian retail sector, means act as a retailer and sell directly to consumer? If it means it sells directly to consumer, just be noted it has different customer compared to the customer of the manfufacturer industry (supermarket).

In the context, it also mention "retail expansion" which might justify L is previously in the retail market already (sell to consumers already).


Foodservice outlets, means L is operating foodservice or L sells co food service outlets? Judged from the context, "sales from household to hotels, restaurants and cafes, no to export markets" and "developing new brands for hotel,restaurant and cafe market", it sounds it is selling to foodservice outlet? you recon?

宋不清

For L, it will not ask TEMPLE(will only ask for the industry), so no need to allocate to "Environment".

But for me, it has two implications, L is acting ethically and support sustainability development something.....Do good to its reputation.

The other application is L has more contacts with suppliers's supplier, increasing their competitive advantage.

[ 本帖最后由 宋不清 于 2011-10-18 11:14 编辑 ]

宋不清

They are selling vending machine..doesnot mean they are operating vending machine..

For me, it is definately product development because Pods, Capusules are new products already..