5月1日考cpa117(leadership) case2 分析

valerie3922

原帖由 CITYWEST 于 2012-4-18 17:01 发表
Apple should be within the media deive industry, and diversified into music industry through the lodgement of Itunes store. what you guys think?

Apple is not in music industry at all. People can download movie,tv shows,audio books, does that mean Apple in movie and tv industry?
Apple is trying to sell iPod iPhone and iPad, it is not trying to make much money from iTunes.

final10888

interesting point, the article did mention a lot on the origins of portable digital music players.
is it possible to define the market as the portable music device industry?

final10888

it did seem like a solution strategy, as apple provides the ipod(the device) and itune store(the content) as a combined solution compared to other mp3 players or music content providers

but it has only half a page on the text, not even an example of it, how are us supposed to expand on that?

czho011

Jobs is a risktaker or Surgeons? In the textbook, it says Jobs is a risktaker... but in 90s...Apple was on the edge of collapse. so I think he is a surgeon? @_@

Bigfish99

http://www.cbsnews.com/8301-5051 ... -focus-on-strategy/

刚刚在网上有搜索了一下有关apple的资料发现了这篇文章，进一步证实了temples 可能会是考点，rulemt, Richard 也对jobs的成功做了评述 所以 完全同意你将来rulemｔ'evaluation 包括在内

final10888

just thought of some points that make sense to me

if you look at p2.7 on the text, there are wide and narrow ways to define an industry, so the industry in this case could be defined as the portable digital music player industry (mp3 players basically), as the whole life cycle is included in the case:
start-up: the MPMan F10 in 1998 by the korean company,
growth-mature: introduction of ipod, which is powered up by itune store (perhaps related to the solution strategy)
decline: the trend of converged media device (eg: iphone, itouch and ipad) that does more than just music.

if you define the industry as above, the TEMPLES, Porter's and industry life cycle can really apply.  Try to think of it from the examer's perspective.

teavii

原帖由 Bigfish99 于 2012-4-18 21:06 发表
http://www.cbsnews.com/8301-5051 ... -focus-on-strategy/

刚刚在网上有搜索了一下有关apple的资料发现了这篇文章，进一步证实了temples 可能会是考点，rulemt, Richard 也对 ...

I just read the article, it did mentioned a phrase 'digital entertainment'. Could this be the industry for iPod?
It is broader than MP3 player industry and narrower than music industry.
I do think it could be hard to analyse iPod as in music industry since it is too broad and also overlapping the analysis about the music industry in the text book.
There's a lot to analyse about digital entertainment industry. Its life cycle, 5 forces, TEMPLES.

[ 本帖最后由 teavii 于 2012-4-18 21:52 编辑 ]

Bigfish99

Yes according to the author of that article, the industry may Fall in the name bucket of "digital entertainment"

hili

portable media industry
from: http://www.ehow.com/about_5046242_ipod.html

ct_lung

useful!

http://www.pro-manchester.co.uk/assets/Applecasestudy.pdf

happy521

原帖由 ct_lung 于 2012-4-19 00:30 发表
useful!

http://www.pro-manchester.co.uk/assets/Applecasestudy.pdf

谢谢楼上的。。

sydneysky

原帖由 valerie3922 于 2012-4-18 19:21 发表

Apple is not in music industry at all. People can download movie,tv shows,audio books, does that mean Apple in movie and tv industry?
Apple is trying to sell iPod iPhone and iPad, it is not trying to ...

agree with 3922, apple does not have capability for music indus, also, tim said jobs is the leader for music indus, which means apple product may lead the change of the music indus. any othere suggestion?

sydneysky

原帖由 final10888 于 2012-4-18 21:10 发表
just thought of some points that make sense to me

if you look at p2.7 on the text, there are wide and narrow ways to define an industry, so the industry in this case could be defined as the portable  ...

what about leadership style?

youhei305

原帖由 teavii 于 2012-4-18 21:47 发表


I just read the article, it did mentioned a phrase 'digital entertainment'. Could this be the industry for iPod?
It is broader than MP3 player industry and narrower than music industry.
I do think i ...

I don't know how to present regarding the 5 Forces, could you please explaine further more? Thanks.

sydneysky

Finish case 2. few points here for further discussion.
1. industry is portable media player industry, including mp3, mp4, ipod,iphone and tablet.  
2. life cycle for this industry is maturity.
3. Soultion strategy for ipod and itune. Many online article say that.
4. Temples, yes, of course examed.
5. 5 forces, yes.
6. key success factors for ipod and itune.
7. Leadership: risktaker as updated.  
8. dont think ansoff will be examed here.
9. Rumelts, cannot see much information.

welcome comment...

[ 本帖最后由 sydneysky 于 2012-4-19 20:19 编辑 ]

youhei305

原帖由 sydneysky 于 2012-4-19 12:33 发表
Finish case 2. few points here for further discussion.
1. Ipod is in digital music device player industry, not in music at all.
2. life cycle for tradional label company is going to be decline, but  ...

I Can not identify 5 Force. could you please comment in a bit re it?

ultramanwin

For the Industry:
I have another idea, it is lifestyle industry.  Apple is not only sell Ipod, Iphone, Ipad, they also sell many sub items.  It is not music industry, if yes, how about the film player in IPAD?  It is not portable media industry, if yes, how about the app in itunes, such as game, excel app.....?
The definition of Industry is: a group of organization or business units producing close substitutes?  Most of them concern on products, Industry is concern on Organization, Apple is the organization.

For life cycle:
We need to identify "Apple" or "Ipod" life cycle.
"Apple" - I think is from decline - regrowth - maturity now
"Ipod" - sure is decline.

[ 本帖最后由 ultramanwin 于 2012-4-19 14:23 编辑 ]

sydneysky

原帖由 ultramanwin 于 2012-4-19 14:16 发表
For the Industry:
I have another idea, it is lifestyle industry.  Apple is not only sell Ipod, Iphone, Ipad, they also sell many sub items.  It is not music industry, if yes, how about the film player ...

there is no right or wrong answer for industry, if someone say apple is media company, i would agree as well. from this perspective, life cycle could be renewal as something repalce ipod, such as iphone and ipad.
it is really depend how they ask question? is up to date, up to 2005 or in the future?
however, if we identify company as media company, that's shortage informtion in the case study, we could not to answer based on the factor. in another words, what do you think media industry or life industry is be and will be? lack evidence.

[ 本帖最后由 sydneysky 于 2012-4-19 14:59 编辑 ]

final10888

with the leadership issue. remember only use the info provided in the case.

think of it as if you dont know steve jobs before.

sydneysky

原帖由 final10888 于 2012-4-19 20:06 发表
with the leadership issue. remember only use the info provided in the case.

think of it as if you dont know steve jobs before.

yes, agree. remove this idea.

ct_lung

for al of you, any interest for exchnage our notes next week?
we can share our idea once we have finalise for Q2, or even Q1 and Q3?
i have done for Q1 and gona finish for Q2,

we can share and combine the most perfect one to get all pass. is that good idea?

here's my e-mail
anthonychan3301@yahoo.com.hk

ripple2010

i agree with you.
sharing informaion to get the best result and all of us will be passing...

how would you guys like to share?

ct_lung

for 5Q , any idea?

i have done, let me share and please comment la~

Growth:
organisation plan to growth, if so, which stratgic option?  Digital hub strategy??
withdrawal (for IPOD)  and Growth (for apple- market penetration and product diverisation into digital device market.e.g iphone, ipad, development of itune)??

diversification: diversify from computer market into music  market and even media device market
product service:   -       
Stated strategy is ‘being the leader in the music market
(product)-- ’ipod? new digital dervice like iphone, ipad?
(Service): digital hub strategy? itune music platform and icloud ?

Market:
(geographical market): global
Digital device and music market for all over the world

(customer market): loyal customer base of young, fashion,media- and technology people, Business, Creative professionals, Education, and “high-end” consumers. enterprise, government, and creative customers.

Generic strategy:
Product quality:
improve the quality by innovation and market research (ipod, ipod mini, ipod nano,iphone)

Product reliable:  
reliable by on time deliever (delivery within 1-3 days), customer value by reliable service and after service.

Product innovation
Apple keep innovate different improvement and creat value.
constant improvement in the product offer. Smaller, simpler,
more features, less expensive,
e.g introduction of itune, ipad generation, iphone, ipad…etc

Product range
offering wide range of product to meet different customer needs.

Service level :
software and internet service provide for help desk service
Feature:
different, unique , small and simple and flexible.

Brand name :
apple have create good brand name and reputuaion for perceived differentiation
Distribution: The Company sells its products worldwide through its online tores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers.

What position in the industry does APPLE/ ipod plan to hold
Leader in the digital device industry
Working to make the world a better place

RichardKin214

i think the questions will concentrate on the following area.

1) why apple launch ipod, its difference from its original computer business
2) how the product development and change
3) factor on decline

The article named is " the death of Ipod", is that a hints? focus on the life cycle of ipod

ct_lung

3) factor on decline (please comment)

Decline:
Because iPhone impacting the consumers’ decision to move to the newer technology smartphone and they pass up the iPod. Since the future is in mobile computing. Apple needs iPod buyers to move to the new platform; with this more developers will cluster around the iPhone as well as iPod touch. .
The iPod’s Decline, clearly less and less demand for stand-alone mp3 music players As iPhones and iPads Take Over.

The Ipod has commenced an irreversible decline, not because consumers are no longer interested in music, but because other systems, primarily smartphones like the iPhone, also include audio functionality as part of a much broader suite of features.
Since the iPod is reaching the decline stage of the PLC, Apple is beginning to harvest the product.  That is, slowly reducing investment in marketing iPods to increase their profitability; by generating more cash, further investments can be made into question marks or stars.
Also, New competitors enter the market placed all the time and usually with a comparable product at a lower cost. There have been tough laws placed on internet downloads for MP3 players like the iPod, these laws have had an effect on iPod + iTunes. Another factor is today’s economy, consumers are watching their money, they are comparison shopping and Apple’s iPod high price could be the deciding factor on their purchase.

sydneysky

原帖由 ct_lung 于 2012-4-20 04:48 发表
3) factor on decline (please comment)

Decline:
Because iPhone impacting the consumers’ decision to move to the newer technology smartphone and they pass up the iPod. Since the future is in mobile co ...

should we focus on industry life cycle? ipod is the product, not industry.

maidywang

anyone tried to apply balanced scorecard measures for this case?

sydneysky

原帖由 maidywang 于 2012-4-20 11:07 发表
anyone tried to apply balanced scorecard measures for this case?

yes, trying now. it is easy to find the points in the case.

happy521

原帖由 valerie3922 于 2012-4-18 19:21 发表

Apple is not in music industry at all. People can download movie,tv shows,audio books, does that mean Apple in movie and tv industry?
Apple is trying to sell iPod iPhone and iPad, it is not trying to ...

do u think the iTunes is market penetration？

happy521

原帖由 ct_lung 于 2012-4-20 04:48 发表
3) factor on decline (please comment)

Decline:
Because iPhone impacting the consumers’ decision to move to the newer technology smartphone and they pass up the iPod. Since the future is in mobile co ...

感觉你说的很多很在理，不过case分析，不是要在case fact上来说吗？iphone什么的，现在经济形势不好，文章中没有提到啊？可以谈吗？