我的购物网站成长历程，真心推荐大家要好好做网上生意。

xjyoyo

websito 发表于 2014-1-19 13:30
AFFILIATE MARKETING

网站的话，流量基本需要每个月200,000, 如果一个Banner Click Through Rate最差0.5 ...

刚回国归来。你说的是CPA吧？其实怎么说呢？有些人在这行比较牛，仍然赚很多钱，当然更多的是没赚到什么钱的。affiliate marketing也有不同的方向，如做cpa主要有lead产生，做销售的CPS,佣金提成比较高，还有通过高质量的文章站做google adsense，这些都只能选定一个方向去研究深入下去，每一个方向都是很多东西要学习，而且变化很快。其实有不少国人做英文internet marketing闷声赚大钱的，各有其法，不可能透露，只有自己通过网络多学习，多实践，摸索出适合自己的一条道路。另外做IM这行的一般都不止一个站。

xjyoyo

angelacaojin 发表于 2014-1-17 11:49
我觉得 social media 上面的营销策略 是长久的效果。并可以将你的服务或产品融入到他们每天的生活中去。  ...

社交媒体营销确实是个趋势，国内的微信，微博营销也是个例子。而且通过 社交媒体有病毒传播的效果，做的合适的话威力很大啊。

tokyu

我是外行的，看完贴顶一下，你很棒，自力更生，好好承受创业的辛酸苦辣，收获是迟早的事，
用一颗真诚的心去付出，大家会感觉到的。

白雲山民

跳皮筋的格桑 发表于 2013-5-23 12:26
你说的的确是实情，开实体店的太忙，都无瑕做这种量小的网上生意。所以现在都没人做呢，像我们这种生活在 ...

大的雜貨店給遠郊餐館送貨順道帶也許能成，像林和成。

mm628

加油

白雲山民

yolandalinz 发表于 2013-5-14 15:51
我插一句嘴。我觉得楼主做网站和seo其实比做生意做得好，不然为什么不放弃现有工作全心全意投到网站上去， ...

打不開啊！〕


Safari 打不开页面“http://www.wonderlandgirl.com.au/”，因为 Safari 找不到服务器“www.wonderlandgirl.com.au”。

yolandalinz

白雲山民 发表于 2014-2-12 02:24
打不開啊！〕

客户不做这个品牌了。转移到angelswhisper.net.au

江北

关注一下网站购物

喜欢苹果

楼主是做网站设计，出租服务器的吗？
如果是，是个天才的销售，必成大器啊。

网络天空

楼主很有劲头，还是考虑google排名的方式来推广吧。

fionawq

进来学习学习。。

yanjinghan806

对于大型的online department store来说，social media这个平台带来的sales微乎其微，60%的销售来自google， 我说的是search+display+PLA， 另外的20%来自shopping comparison，15%来自edm，另外剩下的affiliate marketing +seo 类似的，这个数基本囊括了dd, oo ,crazysales的数据，当然只是一个基本数据，当然其中每个渠道都有门道去做，都是一门学问。

yanjinghan806

至于payment角度上来说，单说online department store,基本上paypal:credit card:others(Bpay,postpay,direct deposit) 比例在50%：40%：10%的基础上.

龙之痕

LZ写的不错，对想要入门的人来说，是个技术贴，回答的也很耐心。不管有没有做广告，都支持你，因为你有付出劳动了。

phoenixlyx

先mark

bookfish

mark一把

Jessie_JX

"我用我有的资金做我能做的事情，我毕业了，也可以让父母给我投钱开个更大的生意，但我觉得不是自己赚的钱，就体会不到其中的辛苦。我现在虽说挣得并不多，但我每一分钱我是靠我自己的努力得来的。而且， 我觉得反而是这种小的开始才让我一步步走的稳当。
我觉得人生并不只是挣大钱，更多的是这种人生经历和经验才能让我以后成长。"说的好，
        懂得心疼父母的孩子，一定是个孝顺的孩子。单凭这点，就支持你。

yino

我跟楼主差不多 也是个闲不住的人 从小就想着怎么做生意 我也是19岁来的澳洲 之前读书的时候也是乱捣鼓 开个药妆网店 当时做的不错 可现在不行了 这个行业不行了已经 现在也是在想做什么  LZ愿意的话我们交个朋友吧 没事两个闲不住的人捣鼓捣鼓 说不定能捣鼓出大生意来呢 呵呵

angelacaojin

yino 发表于 2014-2-15 19:34
我跟楼主差不多 也是个闲不住的人 从小就想着怎么做生意 我也是19岁来的澳洲 之前读书的时候也是乱捣鼓 开 ...

sure
Sorry can't type Chinese here

angelacaojin

网络天空 发表于 2014-2-12 08:34
楼主很有劲头，还是考虑google排名的方式来推广吧。

Google is definitely the biggest Search engine, but I don't think Google suit my type of products.

All our customers from the company that I work for which doing carpet cleaning, locksmith, accommodation, industrial supplies, home renovations etc are all doing SEO or Google adwords on Google.

Because I export my products from China,  I am competing with eBay, Alibaba, etsy and the main big jewelry stores that spend big money on marketing each year. Surely I won't have big budget to spend on Google to beat those companies.

I am not saying that Facebook is suitable for all business. at least I would suggest to use facebook advertising to business who sell woman fashion products, family services like photographer etc.

So compare Google and Facebook, My return on investment is higher with Facebook.


Sorry can't type Chinese on my computer

angelacaojin

Jessie_JX 发表于 2014-2-15 15:12
"我用我有的资金做我能做的事情，我毕业了，也可以让父母给我投钱开个更大的生意，但我觉得不是自己赚的钱 ...

ai ya

ying xiong suo jian lue tong.

Sorry can't type Chinese!

angelacaojin

yanjinghan806 发表于 2014-2-12 08:44
对于大型的online department store来说，social media这个平台带来的sales微乎其微，60%的销售来自google ...

then how come there are a huge increase on the numbers of business do marketing on Facebook?

Again, as I mentioned before, Facebook is not suitable for all business, Facebook definitely have it's own advantage that Google can not provide for certain industries.

And your data is not making sense.
that is not for every business. For example, one of our carpet cleaning customers, more than 90% off his leads are come from Google.
And his is a carpet cleaner.

And to my business, 95% is from facebook.

The percentage is also can based on what percentage of your marketing budget that you decided to spend on which platform.

Sorry can't type Chinese.  

angelacaojin

xjyoyo 发表于 2014-1-16 00:07
我今天才发现这么个好帖。2012年我也在ebay上少量卖过一些玩具，感觉收入付出不成正比，然后转向研究了一阵 ...

Depends on what type of products you try to sell.

You don;t have to just stick with one platform, like if you use facebook then just use facebook, or if you use Google, then only use Google.

The best way is to take the advantages from both platform.

Facebook is like the big sign you see on the side of the road when you drive home on the Highway. You didn't choose to see that advertising. but because you could be a potential customers, the company choose who they want to target for.

Google is more like a supermarket, You want to buy a bottle of milk, and then you walk to the milk section. There are different brand and types in front of you.  You will go for the one that they promote the most.

So They are very different way to market your products.
If I an making sense lol

Sorry can't type Chinese.

xjyoyo

angelacaojin 发表于 2014-2-15 22:20
Depends on what type of products you try to sell.

You don;t have to just stick with one platform ...

Google也分免费和付费流量，SEO主要是让自己的网站通过Google有好的排名，获得免费流量，Google Adsense就是花钱投放广告了。Facebook上也可花钱针对用户的具体情况投放广告，但这都是相当烧钱的。不花钱的做法一般可以在自己的网站上添加Facebook‘Like按钮，或者自己在facebook上建立自己的fans页，吸引fans，这是目前常用的做法。

yanjinghan806

angelacaojin 发表于 2014-2-15 23:10
then how come there are a huge increase on the numbers of business do marketing on Facebook?

Agai ...

我觉得首先你应该看清楚我写的，我的数据是基于online department store而不是一般的online retailer. 只有Deals direct, oo,crazysales,top buy catchoftheday算的上, 至于你说的网上专卖carpet的，紧紧是一般的online retailer而已。

junjun424

bangding

angelacaojin

xjyoyo 发表于 2014-2-15 22:32
Google也分免费和付费流量，SEO主要是让自己的网站通过Google有好的排名，获得免费流量，Google Adsense ...

Why would you say doing advertising on Facebook is " burning money"

As you mentions you can set up a facebook business page and promote your facebook business page

Why You have to promote your website and then put facebook like button on your webiste?

You can also promote single post that you posted on your facebook page.
You can also set up online store inside of your facebook page.

Facebook advertising is much cheaper than Google.  and most people is using facebook to promote their website not using their website to promote their facebook page.

Flyingfish118

mark

koyuu

Hi Angela,
I've had a chat with Adam, really been impressed a lot on your company's technical capability.
And I found your website and FB page. really nice and good feedback. :)

Jianning

请问您现在网店如何了?