CPA 113 考前讨论帖。。。【考试结束咯！】

rogerze5046

原帖由 oddboy 于 2010-4-24 22:54 发表


我的理解是这样的：
如果在问题2中定义abl是non-alcoholic beverages and complementary industry企业的话，则用business来答，因为bottled water也属non-alcoholic beverages的一部份。

但如果在问题2中定义 ...

我个人是把ABL 定义为BROAD NAB INDUSTRY。 SNAKFOOD 是他们为了配合nab销售而采取的配套手段，目的是为了刺激NAB消费。
而非把snak food作为一个盈利目的而存在。
故没有两个以上的business。
所以不会是corporate。

oddboy

有个问题想请教，abl的generic strategy是什么？leadership还是differentiation或low cost?

rogerze5046

leadership

yodel

low cost and multi-beverage strategy (economies of scope)

原帖由 oddboy 于 2010-4-24 23:10 发表
有个问题想请教，abl的generic strategy是什么？leadership还是differentiation或low cost?

bt123123

leadership and low cost
可以寫2個嗎?

Wobat

原帖由 bt123123 于 2010-4-25 08:47 发表
leadership and low cost
可以寫2個嗎?

Leadership includes low cost and differentiation.
it is their relationship.

Wobat

原帖由 SEIKO 于 2010-4-24 21:03 发表
我现在又开始纠结了

NAB Industry到底是GROWTH　STAGE还是MATURE啊？

我一开始写的GROWTH，依据TABLE　４的REVENUE来算是MEDIUM GROWTH
但是现在觉得单凭这个没啥说服力啊

I think it is in mature stage, but most of our discussion group prefer "Growth stage"

ElsaB

Sorry, I am late. I am in the lab.
Where are you?

野草

在分析competitor的时候, 我们要把ABL也写进去么,尽管它还没进入BW市场.

Bulters 和Hydrate Water 的generic strategy 该是什么啊
纠结中

bt123123

在分析competitor的时候, 我把ABL也写进去

野草

原帖由 bt123123 于 2010-4-25 09:58 发表
在分析competitor的时候, 我把ABL也写进去

谢啦,这就纠结去...

bt123123

有沒有人在做 Kotter's framework........
"Consolidating improvement and produing still more change" 大家有什麼要點

oddboy

原帖由 Wobat 于 2010-4-25 09:14 发表


I think it is in mature stage, but most of our discussion group prefer "Growth stage"

如果是nab行业，则是mature stage,因为虽然bottled water属nab一部分，但始终占的比例很少，这点可以从case fact里面可以找到，因此，即使bottled water有high grow，也很难带动整个nab行业grow，因此nab还是mature stage。

如果是bottled water industry，则是growth stage，

最终这得视考试时题目怎么问.

gilgil

anyone trying to do the industry analysis (profitability) of NAB??  i find it difficult to analyse the following:

Power of Substitutes: is there any substitute of NAB??  
Power of Buyers:  i think the impact is low to medium... b/c the NAB manufacturers are able to diffuse large retailers (eg. supermarkets)  
Power of Suppliers: Impact is low...b/c most NAB manufacturers are able to do forward integration to secure the bottling service.  In addition, the water supply is generally cheap and outsourced to external providers to do the extraction.

do u agree with the above??

SEIKO

原帖由 oddboy 于 2010-4-25 11:32 发表


如果是nab行业，则是mature stage,因为虽然bottled water属nab一部分，但始终占的比例很少，这点可以从case fact里面可以找到，因此，即使bottled water有high grow，也很难带动整个nab行业grow，因此nab还是mat ...

我也大概是这个观点现在

shaunhuang

很纠结在Ansoff Matrix 跟 Rumelt's 这提上。。。

那ABL进入BW到底是 into existing mkt - NAB，还是into related mkt - BW呢？

郁闷啊

yodel

the whole value chain of the NAB industry?

gilgil

in my opinion, from ABL's perspective, the move into BW is related products into existing market.  Agree??

karenlmc

Could you please advise if I should prepare the exam by analyzing the whole NAB or just Australian bottled water manufacturing industry or both?

Many thanks!!! :)

JETCHEN2008

我的邮箱jet_chen2008@yahoo.com.au，有资料太感谢了

shaunhuang

ABL was never in the WB mkt, so do u still think that into existing mkt?

gilgil

consider BW a new (related) product to ABL, and it's entering into the SAME australian mkt with SAME distribution channels..... don't forget i'm talking about it from the company's perspective....

winnieet

Are there any about the value chain of the NAB industry? breakdown of costs is just for the bottled water indutry.

shaunhuang

generally agree. i am an existing mkt supportor. but confusing stuck on this issue.
my opinion is that, as quoted from the book:
related mkt development can occur through:
- expanding gepgraphically
- targeting new customer segment in the same gepgraphical.
the first one not make sense. the second, i reckon there is no new customer, just  same segment of customer switch their culture for health purpose. right?

shaunhuang

so what about another point that:
there is a new customer segment - 'people drink water' segment. this segment is poping up due to the CSDs drink consumption is decreasing.

Confusing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~!!!!!!!

SEIKO

PART B　准备不了吧
都没有多余的INFOR关于以后的AQQUISITION的ISSUES

wangrui1210

原帖由 SEIKO 于 2010-4-25 18:29 发表
PART B　准备不了吧
都没有多余的INFOR关于以后的AQQUISITION的ISSUES

自己假设情况吧

你真快 我PART A还没弄完呢

chris_huhu

请问这门课考试的MCQ大概是多少道题？

[ 本帖最后由 chris_huhu 于 2010-4-25 19:05 编辑 ]

yodel

16 MCQs

原帖由 chris_huhu 于 2010-4-25 18:58 发表
请问这门课考试的MCQ大概是多少道题？

Wobat

原帖由 winnieet 于 2010-4-25 18:01 发表
Are there any about the value chain of the NAB industry? breakdown of costs is just for the bottled water indutry.

no value chain for NAB, only for BW industry.