117考完了

narccissus

万恶的rumelt啊，

gx981

14分的题没答

cathytomorrow

感觉PD的东西都应该是属于DERVISIFICATION的阿，NEW COFFEE MACHINE不是在坛子里讨论的都是属于DIVERSIFICATION的吗，怎么办？还有SUPER MARKET的东西怎么写啊，跟LAVAZZA的VALUE CHAIN有什么关系呢？？

narccissus

第三个case考的我全没准备，杯具了

cathytomorrow

还有CPA 怎么骗人啊，明明说没有EXTRA INFO，最后那题根本就想不到的，CASE里面也没有暗示

narccissus

对啊我整个都在分析case给的信息，结果这都出了什么题啊，问什么怎么提高跟超市的关系，悲催啊

wzleegee

悲剧就是这样产生的

gerence

最后一个case的全部考题都没有压中，全都是临场现编的

最后question 3 一共14分，只答了价值3分的external consistency而已，欲哭无泪

schee

Case 3 asked about Instant Coffee !! Oh my god, didn't prepare anything for that part!
How sad is that? Why CPA making this exam super hard???

bbspurpose

我也是来哭得。准备那么多，全都白费了亚。 最后一题没有时间。手都酸了。写不动了。也不知道该写什么

005400

和你样没有写

jin_18

Remult我们有准备，但是case 3的第一题完全没方向，所以放在最后写了，到最后也没时间了，估计这个10分拿不到什么了

IMELBOURNE

Case 3第1题把Product development和Market Development罗列了一堆，用Extended SWOT的Take advantage of 之类的，但是完全没把握。

nokjo86

除了第一個case完整寫完，第二個case根本不知道在問什麽，第3個case WTF 爲什麽出的東西這麽"focus"一點都沒想過會出。。。也是只寫了個external consistency

IMELBOURNE

Case 3第1题把Product development和Market Development罗列了一堆，用Extended SWOT的Take advantage of 之类的，但是完全没把握。

adam1234hk

Part B
1)Economy factors
-global retailers used internal for sourcing revenue (-)
-retail shop in Aussie either direct to sell products to customer or use internal to inform  customer to particular store that outside shopping centre in order to cut cost (-)
-interset rate increase consumer will buy products more carefully and use internet for searching information before purchasing, margin of retailer decrease (-)
Social factors
Consumer behaviour changed to use internet for online shopping (-)
People do want to touch product before purchase (+)
Shopping  in shopping center is a part of entertainment and social interaction (+)
Overall , the growth of shopping center is more likely to decrease, so not suggest to build shopping center with hugh capital and seek for another opportunity for investment

2) Buyer force (medium but increaseing)
retail shop in Aussie have more chances to selling products.  either direct to sell products to customer or use internal to inform  customer to particular store and not nesscarily need shopping center
Exiting rivalry (Medium but increasing)
Competitors in shopping centres industry seek to cut rental cost for maintaining exiting tenats or attract new tenants. Also spending more money and resource for increase customer traffic. Thereofre competition within the industry is increasing.

SnowJade

有没有人来回忆一下选择题的?

XR8

考都考完了就别想那么多啦。。。拜拜春哥，曾哥什么的就安了

IMELBOURNE

选择题中PB的那几个都是怎么选的？

adam1234hk

3)Cooperation transformation is neccasily becasue:

-Received a stiff noticification from bankers since the Company are carrying more than $ 800 milion in debt and  the market capitalisation that had sunk to $100 million.
-Local manufacturing cost and labour cost are too high comparing with China. In the industry, the competitors have already shifted their sourcing production offshore to China or other low labour cost countries.If Pacific Brand keep manufacturing product locally , it will sell  goods that cost more higher than all of our Competitors.

4)3 factors of cooperation transformation
1)Moving away from manufacturing and focus on consumer goods and textile
2)Cutting off over 100 brands which are underperformed
3)Add new management in the Top (CFO and General manager)



5i) Growth
"Pacific Brands plans to grow profitably from mid to long term by applying both downszing  and withdrawal strategy in order to keep flexibility to deal with changing market and boosted it local design abilities and is expanding the Sheridan brand and retail strategy.
Under the downszing strategy plan, Pacific Brands are  selling off the weakness areas and underperformed business activities of the Pacific Brands then moving away from manufacturing locally and shifting products offshore from China and focusing on its key brands products which are the strong parts of the business in order to keep Pacific Brands continue to thrive.
Withdrawal strategy is Withdrawing from bed and foam businesses and focus on core consumer good and textile businesses.
ii) Product
The 4 product segment which are underwear and hosiery; workwear and homewear; footwear, outerwear and sport business. Geographic market is in Australia.               
iii) Market
Geography in Australia. Top brands and luxury brands product segmwnt

SnowJade

对题目答案都没印象了
我就等着看大家回忆

小安琪

看来这次的题目的确比较坑爹。不是我一个人这么想，安心点了

adam1234hk

7) Strength the value chain in repsone to consumption change
1) Expend its coffee chain through few new acquisition
2) Investment in R&D (exmple...)
3) Coffee traing center
4) Marketing and promotion
Strength in repsone to Supermarket
1) Dominated in roasted coffee manufacruing with Illy which provide high barganing power
2) International brand name
3) sellf owned distribution network
4) Self owned coffe chain (forward intergation)

8) Product development
New a range of product (copy them from milestone)
  Market development
new acquisition for coffee chain and expand production plant in India

9)Internal consistency : No
No production line in instant coffee
Not match to company strategy
EXternal consistency: No
Market donimated by large instant manfacturing company( Netle )
Distribution channel donimated by supermarket
Trend to eat outside more often
Feasiblity: No
No experience in instant coffe market
The risk and cost for diverification is too high
Competitive advantage: No
-R&D is not support for instant coffee
-Distribution channel is not support for instant coffee
-Exiting Competitors got Competitve advantage

Conclusion: Not suggest to enter

SnowJade

哈哈
我也跟你一样想
不是我一个人懵
我平衡点了

gerence

选择题也够灵活的。好几个答案都模棱两可的。和SATs一点也不接近。

jin_18

SATs每次我觉得都过于简单，完全误导

robertlim

原帖由 adam1234hk 于 2011-10-25 21:33 发表
3)Cooperation transformation is neccasily becasue:

-Received a stiff noticification from bankers since the Company are carrying more than $ 800 milion in debt and  the market capitalisation that had  ...

太欣赏你了，我连想都不愿去想了。。。

wzleegee

同感 根本不想对什么答案 烦

gerence

原帖由 wzleegee 于 2011-10-25 23:45 发表
同感 根本不想对什么答案 烦

同感，对也白对。鬼知道CPA要啥样儿的答案。深度怀疑自己写了半天也踩不到点儿上。
题目那么偏，和鸡的case几乎都没关系……

AGIAGIAGI

SUPER MARKET的东西  根本想不出什么答案~~  冇答!!!!!!!..............><.....
Remult for instant coffee 只寫了沒有EXPERIENCE & HIGH COST ...再說NO CONSISTENCY ~
唔知有沒有marks .~~