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t_guoguo

Coles继续合作Master Chef
Coles确定与“Masterchef”续签合同
官方并无确切消息说我们明年仍能看到另一季的Masterchef。但已有非官方的消息说，至少2011和2012年Master Chef仍将继续。
Coles昨天发布一份文件，声称它已签署了“MasterChef网络十大超市赞助商”合同。
文件中提到“新的合作关系将持续，2011及2012年Coles将继续与Master chef，及旗下的Junior MasterChef保持良好的合作关系。”
Coles的举动有些操之过急，但它的热情是可以理解的，虽然合作关系的代价不会低-媒体的买家将为节目中30秒的广告支付5万，但是赞助商如果购买大量广告时段会得到折扣--显然要付出可观的数目。
顾问公司IBISWorld宣称，电视节目推动了一系列和食物有关的货品销售，包括日用杂货，美食及烹饪课程。
Coles自己上周的数据显示，电视节目的播出给一系列在节目中出现过的食物带动了大量销售。比如，Ling(一种鱼)鱼片出现在食谱中后，销量急剧增长了14.21倍；更有意思的是，花椰菜的销量增加了23%，卷心菜的销量增加了89%。一家公司告诉Age,Coles与节目的合作关系“让我们在节目播放之前就有途径了解节目中的菜谱”。
“菜谱既有压力测试的内容，也有选手创造性测试的内容；一旦我们拿到菜谱，就与设计师和摄影师联系进行加工。然后我们制作广告和在Coles店内的食谱卡片，在节目播出后进行宣传。”
将近4百万人观看了周日晚间的决赛，这季总共12个场景，84集的节目中平均每次淘汰赛有185万观众，每个常规赛平均有193万人收看，吸引了超过2百万的观众-现在这个年代对电视节目而言，已是一个令人侧目的成绩了。
Supermarket slip as Coles confirms MasterChef deal
Officially, there’s no word yet on whether or not we’ll be seeing another season of MasterChef next year. But unofficially, the show is a goer — for next year and 2012 at least.

Coles yesterday issued a press release in which it confirmed it had signed a ‘‘new two-year deal as the exclusive supermarket sponsor of Network Ten’s MasterChef Australia’’.

According to the release, ‘‘The new partnership will see Coles continue its relationship with the groundbreaking show in 2011 and 2012, including Junior MasterChef."
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If Coles has jumped the gun a little, its enthusiasm is understandable. Although the sponsorship arrangement won’t have come cheap — media buyers estimate a 30-second spot in the program would cost around $50,000, although sponsors may get discounts in exchange for buying blocks of advertising time  — it appears to have paid off handsomely.

Research by consultancy IBISWorld claims the series has pushed growth in several food-related areas, including grocery buying, fine dining and cooking classes.

Coles itself last week released figures showing certain grocery items had enjoyed massive sales spikes after featuring in the show. Sales of ling fish fillets, for example, surged by 1421 per cent after featuring in a recipe. More meaningfully, cauliflower sales spiked by 23 per cent and cabbage by 89 per cent.

Coles’ sponsorship arrangement with the program ‘‘lets us get access to one of the show’s recipes prior to the show going to air,’’ a company source told The Age.

‘‘The recipes are either the pressure test or the contestant’s invention test. Once we get the recipe, we recreate the recipe with a stylist and photographer. And then we promote with press ads and in-store recipe cards the day after the recipe has aired on MasterChef.’’

Nearly 4 million people tuned in for Sunday night’s grand finale. The season averaged 1.85 million viewers per challenge episode, 1.93 million per regular episode and attracted more than 2 million viewers — a significant benchmark in TV these days — on 12 occasions across its 84 episodes.
http://www.smh.com.au/entertainm ... el.html?autostart=1

[ 本帖最后由 t_guoguo 于 2010-7-27 16:06 编辑 ]

清如小可

jump the gun a little
操之过急

学习！