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本帖最后由 qyu999 于 2013-1-14 14:32 编辑
Record number of Chinese tourists coming to Australia
---http://www.abc.net.au/radionational/programs/breakfast/record-number-of-chinese-tourists-coming-to-australia/4463354
If you think you've noticed an increased number of Chinese tourists around town, you're right.
The number of Chinese tourists coming to Australia increased by 17 per cent last year to 573,000 people, overtaking the British for the first time and making the number of inbound Chinese tourists second only to the number of visiting New Zealanders.
Tourism Australia aims to double the number of Chinese visitors to Australia by 2020, increasing tourism revenue from AUD 4bn to AUD 9bn.
But the race to attract China's middle class isn't just a case of building more six star casinos or luxury shopping malls.
Tracey Holmes, the former anchor for China Central Television, who has lived and worked in China for seven years, told Breakfast this morning that escaping pollution and plastic surgery also rate highly as holiday activities.
"I think this is one thing that a lot of people don't understand about the Chinese: they love the outdoors," Holmes told Breakfast. "They often go hiking in all seasons -- summer, winter and everything in between. They do like to be in the outdoors because they know its the natural environment, they try to escape the pollution of the cities as often as they can, and they do think that Australia offers that."
Cosmetic treatments catering to Chinese insecurities, particularly worries that facial features don't measure up to Western models in advertisements and films, are also on the rise, especially in places like Hong Kong, Taiwan, and Seoul. Popular procedures include operations to widen the eyes and place a crease across the top eyelid, as well as more drastic alterations to the structure of cheekbones.
"They have a sense that they are flat faced and don't like that. They want to have more bumps and lines and focal points. They like some features to stand out like the Western face. They also like to increase their height, and in some surgeries they put Botox in between the joints of the knees... It really is a huge market and growing exponentially."
However, the rising influence of the Chinese consumer has also meant a rise in the number of Chinese faces in advertisements for luxury goods, which might slow the explosion in cosmetic surgery in years to come.
"We're seeing Chinese supermodels for the first time -- both men and women -- and I guess the proliferation of all cultural aspects of China," Holmes said. "[W]e're starting to have an appreciation of the Chinese face... We've got this two way process happening, and you wonder where the happy medium is going to be."
But the greatest love of the Chinese tourist remains shopping, Holmes said. Perversely, many Chinese consumers distrust Chinese-made luxury goods sold in their own country, fearing rip offs.
"[A] lot of the stuff they buy in China is of course fake and they can't tell the difference. So they're much more comfortable buying the big name brands and the logo brands outside of China."
And despite the rapid rise in English language skills, Chinese tourists overwhelmingly still like to travel in tour groups, fearing the inscrutable Australian accent.
"Despite the fact that there is more English being learnt in China than there are native English speakers in the world, they're quite reluctant to use it and feel quite embarrassed, particularly when an accent comes in. So I think [it's important to] hire Chinese speakers, which people are starting to do in the major hotels, in the shopping centres, making sure there are people they can communicate with."
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发表于 2013-1-14 13:51
发表于 2013-1-14 15:29
