Nokia 微软联合宣布成为战略伙伴

dalaohu

Nokia and Microsoft Announce Plans for a Broad Strategic Partnership to Build a New Global Mobile Ecosystem



Nokia Concept WP7-smartphone


LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new global mobile ecosystem.

Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets.

Under the proposed partnership:



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Nokia would adopt Windows Phone as its principal smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.



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Nokia would help drive the future of Windows Phone. Nokia would contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.



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Nokia and Microsoft would closely collaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.



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Bing would power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter would provide search advertising services on Nokia’s line of devices and services.



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Nokia Maps would be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience



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Nokia’s extensive operator billing agreements would make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.



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Microsoft development tools would be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.



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Nokia’s content and application store would be integrated with Microsoft Marketplace for a more compelling consumer experience.


“Today, developers, operators and consumers want compelling mobile products, which include not only the device, but the software, services, applications and customer support that make a great experience,” Stephen Elop, Nokia President and CEO, said at a joint news conference in London. “Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale. It’s now a three-horse race.”

“I am excited about this partnership with Nokia,” said Steven A. Ballmer, Microsoft CEO. “Ecosystems thrive when fueled by speed, innovation and scale.The partnership announced today provides incredible scale, vast expertise in hardware and software innovation and a proven ability to execute.”

Please visit www.nokia.com/press for press materials.

http://www.microsoft.com/presspa ... -11partnership.mspx

http://www.nokia.com/press/press ... ease?newsid=1488004

[ 本帖最后由 dalaohu 于 2011-2-11 21:43 编辑 ]

dalaohu

Today in London, our two companies announced plans for a broad strategic partnership that combines the respective strengths of our companies and builds a new global mobile ecosystem. The partnership increases our scale, which will result in significant benefits for consumers, developers, mobile operators and businesses around the world. We both are incredibly excited about the journey we are on together.

While the specific details of the deal are being worked out, here’s a quick summary of what we are working towards:

• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.

• Nokia will help drive and define the future of Windows Phone.  Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.

• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.

• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities.  Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.

• Nokia Maps will be a core part of Microsoft’s mapping services.   For example, Maps would be integrated with Microsoft’s Bing search engine and AdCenter advertising platform to form a unique local search and advertising experience

• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.

• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.

• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.

• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.

We each bring incredible assets to the table.  Nokia’s history of innovation in the hardware space, global hardware scale, strong history of intellectual property creation and navigation assets are second to none. Microsoft is a leader in software and services; the company’s incredible expertise in platform creation forms the opportunity for its billions of customers and millions of partners to get more out of their devices.

Together, we have some of the world’s most admired brands, including Windows, Office, Bing, Xbox Live, NAVTEQ and Nokia. We also have a shared understanding of what it takes to build and sustain a mobile ecosystem, which includes the entire experience from the device to the software to the applications, services and the marketplace.  

Today, the battle is moving from one of mobile devices to one of mobile ecosystems, and our strengths here are complementary. Ecosystems thrive when they reach scale, when they are fueled by energy and innovation and when they provide benefits and value to each person or company who participates. This is what we are creating; this is our vision; this is the work we are driving from this day forward.

There are other mobile ecosystems. We will disrupt them.

There will be challenges. We will overcome them.

Success requires speed. We will be swift.

Together, we see the opportunity, and we have the will, the resources and the drive to succeed.

ronin_0

win-win

bulaohu

两个官僚集团的合作

12oz

Nokia挺有才的，只是创新比不过Apple/Google，贴身拼杀挡不住华为。希望跟M$合作后能翻身了

wangwalter

Nokia没戏了，转型太晚了

12oz

原帖由 wangwalter 于 2011-2-11 19:37 发表
Nokia没戏了，转型太晚了

当年苹果都那样了，还不一样翻身。Nokia什么都有，就看怎么做了。

xzjleo

Good news for the customer

bulaohu

原帖由 12oz 于 2011-2-11 19:43 发表


当年苹果都那样了，还不一样翻身。Nokia什么都有，就看怎么做了。

Nokia没有教主

dalaohu

这段录像是 2009 August 的， 比较搞嘛！

athleticfrog

Good luck, Microkia

bulaohu

怎么翻出来的。。。。。。Elop跟Nokia谈着谈着就叛变过去了

也说不定人家是无间道呢

degra

Mokisoft

athleticfrog

估计一轮大裁员不可避免， 前老板昨天郁闷地从伦敦飞回了米国, good luck吧

dalaohu

大规模的裁员已经公开宣布了。

但Nokia总部保留在芬兰，
同时微软会出缩水版的WP OS， 将取代低端的Symbian.
Nokia 会继续研发发自己MeeGo. 今年内会推出MeeGo，但意于试探市场和学习。

Symbian系统好像占有40%的全球市场， 要是那块被WP取代的话， 那微软就轻松坐上移动OS老大的位置了

bulaohu

取代又不是把现有的手机里的Symbian都换成WP，得大家愿意买他们的新产品，慢慢换代下来才行

就目前的局势来看，这兄弟俩形势最危险，苹果就算教主挂了，也能靠惯性再支撑最少两三年呢；Android还在上升轨道上，日激活量已经是最大的了，还会更大

athleticfrog

前两天看倒一片文章说Nokia有意把总部迁到San Diego, 做WP7, 现阶段少不了跟Qualcomm合作，Qualcomm才是大赢家。

WP7第二阶段就是进入中低端，Symbian和Meego迟早是死，只是不能立刻杀掉而已

bulaohu

那以后就是WP跟Android在中低端死掐，Apple、BB、Android在中高端打架？另外Apple好像今天宣布也要放下身段，进军低端市场了

dalaohu

原帖由 bulaohu 于 2011-2-11 23:15 发表
取代又不是把现有的手机里的Symbian都换成WP，得大家愿意买他们的新产品，慢慢换代下来才行

就目前的局势来看，这兄弟俩形势最危险，苹果就算教主挂了，也能靠惯性再支撑最少两三年呢；Android还在上升轨道上，日激活量已经是最大的了，还会更大

他说的是亚非拉那些白菜价的手机， 苹果那些都是高端产品了。

不过苹果，google都准备中低端产品了现在， 但Nokia在亚非拉是老土地了， 亚非拉人民就任Nokida这牌子。

bulaohu

亚非拉老百姓其实最认祖国生产的山寨机，质量够好，功能强劲，还紧跟高端潮流，你今天出来个feature，没三个月非洲人都能买到翻版货了，哪像Nokia，给他们三年也做不到 现在常驻在深圳专门这样贩手机的黑人据说就有上千人。跟咱们祖国来的这群饿狼竞争，Nokoft的身板未必能经得住折腾，我觉得他们还是在中高端趁教主病休，有机可乘，杀出条血路更靠谱一些

dalaohu

其实这些Mobile OS 再过一年半载的，功能/长相都一模一样了， App该有的也都有了。 OS是啥就不那么重要了。

就更以前的Nokia， Moto， 西门子时代一样了， 拼的就是价格/外观了， 看谁销售渠道多，卖的动了。

bulaohu

然后下一代梦幻移动设备就该出场了 ;)

北风

果然
我很看好这个组合
市场占有量和流行不流行中间不是等号的

dalaohu

我就想要个3D 的，能投射出个阿凡达啥的。。。

bulaohu

嗯，那个肯定是未来趋势，但要先解决holograph和燃料电池才行

我的很简单，OLED的软屏幕，使用时拉开有大概10"左右大小的屏幕

dalaohu

原帖由 bulaohu 于 2011-2-11 23:51 发表
嗯，那个肯定是未来趋势，但要先解决holograph和燃料电池才行

我的很简单，OLED的软屏幕，使用时拉开有大概10"左右大小的屏幕

类似这个吧？


我也想要这样的， 把它竖着放成个半圆形的， 然后就能看3D 投射A片， 我这辈子就知足了。

dalaohu

对我来说如果有 Nokia 的硬件 + 好的OS ，
我就绝对不会再去看HTC, 3星， LG， Moto 那些了。
Nokida 的Camera, 和图像处理也是业界领先的。

HTC 用了两个机子了，硬件真的不敢恭维。

布版你呢？

bulaohu

我用过三款Android，也长期用过iPhone 3G，再往前的就都是糥鸡鸭了

dalaohu

我是问， Nokia 的硬件 + 好的OS

你还会去看HTC那些吗？

（iPhone 不算）

就是说，你现在去买手机。

柜台里放着2个手机

1. Nokia WP
2. HTC WP

你2选一。 会犹豫吗？

[ 本帖最后由 dalaohu 于 2011-2-12 00:25 编辑 ]

bulaohu

看HTC的什么了，Nexus One也是HTC代工的，但总体水平就是比他们自己做的要高一截出来。Nokia的等出来了我感觉感觉再说吧