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Woolworths boss Brad Banducci says he has ambitions to significantly expand the supermarket’s media business after the company splashed $150 million in cash to buy a network of outdoor advertising screens last year.
The retailer has begun to integrate the Shopper Media business, acquired in July, into its Cartology unit, resulting in a handful of redundancies.
https://www.afr.com/companies/retail/woolworths-ceo-eyes-bigger-prize-in-retail-media-after-shopper-deal-20230301-p5com1 |
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