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Apple超过Google成为最有价值的品牌

2011-5-9 12:56| 发布者: BOC | 查看: 1395| 原文链接

苹果超过了Google成为世界上最有价值的品牌,而Google在过去4年都是第一。

Apple的品牌价值为1530亿美元,几乎是该公司市值的一半。

Apple在去年超过Microsoft成为世界上最有价值的科技公司。

http://www.smh.com.au/business/a ... 20110509-1eesq.html
Apple has overtaken Google as the world's most valuable brand, ending a four-year reign by the internet search leader, according to a new study by global brands agency Millward Brown.

The iPhone and iPad maker's brand is now worth $US153 billion ($142 billion), almost half Apple's market capitalisation, says the annual BrandZ study of the world's top 100 brands.

Apple's portfolio of coveted consumer goods propelled it past Microsoft to become the world's most valuable technology company last year.
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