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请教:CPA113和CPA117的区别

2010-6-30 21:12| 发布者: 寂寥 | 查看: 2718| 原文链接

今年下半年的cpa113 Business Strategy and Leadership 改成CPA117 Global Strategy and Leadership 了。请教考过113的大虾们,帮忙看看和117的module有什么不同吗?多谢~
Module 1: An introduction to strategy and leadership

    * The origins and importance of strategy
    * Approaches to understanding strategy
    * Leadership
    * The strategy process
    * Strategic thinking
    * Levels of strategy
    * Strategic leadership
    * Leadership and ethics

Module 2: Understanding the external environment

    * Understanding the external environment
    * External environment analysis - analysing an industry
    * Remote and industry environment analysis
    * Remote environment analysis
    * Industry analysis
    * What is a market?
    * The basis of competition
    * Industry key success factors
    * Competitor analysis

Module 3: Understanding the internal environment

    * Corporate strategy
    * Key stakeholder requirements
    * The five questions (5Qs) approach to business strategy analysis
    * Other strategy considerations
    * Measuring organisational performance
    * Benchmarking
    * Capabilities
    * Gap analysis
    * Summarising overall performance
    * Identifying business strategic options

Module 4: Product and market development

    * Product and market options
    * Product development
    * Market development
    * Objectives of market entry
    * Market development resources
    * Accounting issues in global strategy
    * Common modes of entry

Module 5: Making strategic choices

    * Evaluating options
    * Product and market evaluation criteria
    * Risk assessment
    * Evaluating strategic options
    * Making recommendations to key decision makers
    * Planning for implementation

Module 6: Leading and implementing strategy

    * Strategic implementation: an overview
    * The challenges of implementing strategy
    * How to implement strategy
    * Leading the implementation of strategy
    * Future challenges
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