CPA 117 - Case 1 Patties Food Ltd 分析

christywoo

收到case了，看了一遍。大家讨论一下吧。

RichardKin214

請問可否影一下第二頁比我,我欠第二頁呢, thanks

richardkin@hotmail.com

christywoo

I can copy it for you tomorrow morning when I arrive in office.

xiaochahu

I think case 1 is related to module 4.

xiaochahu

有个问题， 答案可以用CASE 里的原话吗？

teavii

我想应该把case里的话和书上的理论相结合吧，大家的意见呢？

ct_lung

Hi Christy,

AS i still cannot received the case 1-3 for Global leadership, can you please make a scan copy and send to Email anthonychan3301@yahoo.com.hk

million Thanks ar!!!

I can join the study group and let;s further discuss once i read it. Let's Fight!!!!

男生

原帖由 xiaochahu 于 2012-4-15 21:39 发表
有个问题， 答案可以用CASE 里的原话吗？

我记得那个蓝色的纸上写了不可以。

happy521

应该不能直接抄原话吧，可以作为evidence那种。

christywoo

SEnt

christywoo

Sent

christywoo

only need to use the facts in the case I think..
The anaysis should come from the text book

christywoo

External environment - Industry analysis?
It mentioned Industry value chain's position
and industry segment

Yes..for M4 - a lot of words related to Product and Market

yvette1212

Can I have one copy as well?
ker_sing88@hotmail.com

valerie3922

I think it is related to chapter3, at the moment I can think of 3 questions. 5 questions approach, what is patties' strategic capabilities, balance score card

男生

Also involve questions on module 2 &4 I guess

valerie3922

It is related to module 4 regarding to new product/market development.
I cannot identify any issues in module 2. Why you think it is related to module 2??

男生

原帖由 valerie3922 于 2012-4-16 19:54 发表
It is related to module 4 regarding to new product/market development.
I cannot identify any issues in module 2. Why you think it is related to module 2??

Might be questions like industry definition & industry value chain analysis

xiaochahu

I agree, it's only related to Module 3 & 4.
Module 2 is not applicable.

final10888

agree with valerie3922, wrote some staff on the 5Qs, BSC, not sure about strategic capacities, will try
But for external environment, not enough info except a little bit on defining industry and product segment. Tried to relate to TEMPLES and porter's 5 force and cannnot find the info needed, and as said in the exam guidelines, all the required info is provided in the case itself, so i guess questions on exernal environment can be skiped.
Trying to relate to product-market matrix, any ideas guys?

yvette1212

yes, i think we have to exclude M2.
Do you guys think we can apply to SWOT analysis? but i can only find S&O, but can't find W&T..

For M4, i can think of:
1.) Ansoff's product-market matrix classifications
2.) Whats is needed to be successful in new markets? (4.32)

M3
1.) Company corporate strategy
2.) 5Qs of Business Strategy (pg 3.12)
3.)  Balance Scorecard approach
4.) Organisation capabilities based on SWOT analysis??
5.) Company strategic capabilities based on Key Success Factors (pg 3.45)??

any others..?

valerie3922

原帖由 yvette1212 于 2012-4-17 00:09 发表
yes, i think we have to exclude M2.
Do you guys think we can apply to SWOT analysis? but i can only find S&O, but can't find W&T..

For M4, i can think of:
1.) Ansoff's product-market matrix classific ...

I think it is very hard to analyse this case with SWOT, SWOT combine industry environment with organisational performance. With case1, there is very little info about the industry. SWOt is used to identify options,it is not related here. What do you guys think.

ninakim

agree with your point.  I don't think SWOT needs to be discussed here as there is limited info about the industry!

christywoo

原帖由 yvette1212 于 2012-4-17 00:09 发表
yes, i think we have to exclude M2.
Do you guys think we can apply to SWOT analysis? but i can only find S&O, but can't find W&T..

For M4, i can think of:
1.) Ansoff's product-market matrix classific ...

Agree.. More in M3 and M4
strongly think Ansoff's product - market will be tested.. the 3 news extract are all related..

maybe BSC or key factor / capabilities for successful strategy? - Director report?

ninakim

HI Christy, do you think the entrer into BP pertrol station and convenience stores, also the enter into sports stadium should be consider as new market??? Personally.. I think they are all new distribution channels. what do you think?

Bigfish99

Agree with you they are just the new distribution channel rather than  new market

jhche13

they are just new channels, not new markets. PFL still focus on austrlia and use product development (option 1) to gain more new customers in australia

xiaochahu

Hi guys,

I haven't read much about this case yet.
But in my mind, new distribution channel is new customer segment, which is new market.
New market includes geographic markent and customer market.
Is that new distibution channel not new customer market???

ninakim

Hi guys,

I have one question about the creative gourmet targets " smoothie" market.

should that be counted as new product to new market ( Diversification) or just  product development?

I was thinking it's just a new product development at the start, but just read the article agian where the title emphasied on targets " Smoothie" market..... so I am thinking it should be a new market as well now.

Please let me know your thoughts~~ thanks ^  ^

czho011

Hi Guys,

Made some notes in this morning, anyone wanna discuss it together? lol

1. 5Qs questions especially about Q1,4 and 5. Heaps of evidence can be found in the director's report?
2.  'News items' part are talking about M4 concepts.
a.)contract with BP is about the "Differentiation" strategy?
b.)'Smoothie C' is about new product and product development
c.)'Four'n 20 rules' is about Market development, focusing on new distribution channel and market segment?