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My answer Q 2
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3)Cooperation transformation is neccasily becasue:
-Received a stiff noticification from bankers since the Company are carrying more than $ 800 milion in debt and the market capitalisation that had sunk to $100 million.
-Local manufacturing cost and labour cost are too high comparing with China. In the industry, the competitors have already shifted their sourcing production offshore to China or other low labour cost countries.If Pacific Brand keep manufacturing product locally , it will sell goods that cost more higher than all of our Competitors.
4)3 factors of cooperation transformation
1)Moving away from manufacturing and focus on consumer goods and textile
2)Cutting off over 100 brands which are underperformed
3)Add new management in the Top (CFO and General manager)
5i) Growth
"Pacific Brands plans to grow profitably from mid to long term by applying both downszing and withdrawal strategy in order to keep flexibility to deal with changing market and boosted it local design abilities and is expanding the Sheridan brand and retail strategy.
Under the downszing strategy plan, Pacific Brands are selling off the weakness areas and underperformed business activities of the Pacific Brands then moving away from manufacturing locally and shifting products offshore from China and focusing on its key brands products which are the strong parts of the business in order to keep Pacific Brands continue to thrive.
Withdrawal strategy is Withdrawing from bed and foam businesses and focus on core consumer good and textile businesses.
ii) Product
The 4 product segment which are underwear and hosiery; workwear and homewear; footwear, outerwear and sport business. Geographic market is in Australia.
iii) Market
Geography in Australia. Top brands and luxury brands product segmwnt |
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公元1127年大宋实录 (2006-2-10) jeru 
发表于 2011-10-25 18:13
