CPA 117 Case2-Telstra Transformation 讨论贴

Scout

把case分类一下，以便于讨论起来方便。

yjkim2

Market Pennetration
Limited Business Change – As Telecommunication industry is mature to shake out stage.
By adding new customer service division to focus on customer service & Cutting price ongoing refinement of existing stratege in order to fight back some customers.
and I am lost after this

lniu

I think it is corporate transformation.

AM I right? whats everyone think?

[ 本帖最后由 lniu 于 2011-5-1 08:53 编辑 ]

yjkim2

For 7S for telstra case
What to Write about Structure?

lniu

What is the overall TEMPLES and porters impact??
Anyone doing it?

herbie

今天上午我在很艰难地把第二章和第三章的东西往这个CASE里套,发现真的不行...这个CASE很难考这两章的东西...这个CASE的重点放在后三章吧..

yaofanny

Does Telstra plan to grow (profitability)? 我觉得没有。 大家觉得呢？

t_hhcn

in terms of kotter's 8 steps, how do you guys write about the last point ' institutionalising new approaches'?

smilecat

原帖由 t_hhcn 于 2011-5-1 23:17 发表
in terms of kotter's 8 steps, how do you guys write about the last point ' institutionalising new approaches'?

for this step, i think there is no details on it. It might be the deficiency place Telstra needs to improve.

smilecat

原帖由 t_hhcn 于 2011-5-1 23:17 发表
in terms of kotter's 8 steps, how do you guys write about the last point ' institutionalising new approaches'?

what would you like to write on system in 7s model?

t_hhcn

what type of growth do you think telstra is achieving? product development ??

t_hhcn

原帖由 smilecat 于 2011-5-2 00:27 发表



what would you like to write on system in 7s model?

i'm still confused re 7s...i might as well skip this model for case 2.... it's so hard to apply it against case 2...

t_hhcn

原帖由 smilecat 于 2011-5-2 00:27 发表



what would you like to write on system in 7s model?

i dont think i can apply any idea against 'system'! ....the case didnt mention about systems if im not wrong..

smilecat

原帖由 t_hhcn 于 2011-5-2 00:31 发表
what type of growth do you think telstra is achieving? product development ??

i think it is market penentration for there is no new products just focus more on the customer service improving.

smilecat

how do you think about the life circle of Telstra, it seems like that maturity to shake-out, but if we look the defination of surgeons on page 6.46, it does not make sense ....

t_hhcn

原帖由 smilecat 于 2011-5-2 00:27 发表



what would you like to write on system in 7s model?

i just saw one point... invested in new billing system!! that's system, haha

t_hhcn

原帖由 smilecat 于 2011-5-2 00:37 发表


i think it is market penentration for there is no new products just focus more on the customer service improving.

there are new products offered. t-box, t-hub, 3g network

t_hhcn

原帖由 smilecat 于 2011-5-2 00:40 发表
how do you think about the life circle of Telstra, it seems like that maturity to shake-out, but if we look the defination of surgeons on page 6.46, it does not make sense ....

maturity-shake out stage

smilecat

原帖由 t_hhcn 于 2011-5-2 00:44 发表


there are new products offered. t-box, t-hub, 3g network

I think that focus on the subsidising objects not mention the products above are new products.

lniu

Hi guys,
Is telstra corporate transformation or modular transformation?
im confusing...

yaofanny

原帖由 t_hhcn 于 2011-5-2 00:43 发表


i just saw one point... invested in new billing system!! that's system, haha

yes, for systems, my answer is the same as yours "Telstra’s senior executives announced a $1 billion transformation project"

but how about shared values?

yaofanny

原帖由 t_hhcn 于 2011-5-2 00:44 发表


there are new products offered. t-box, t-hub, 3g network

i agreed it's new product development.

herbie

原帖由 yaofanny 于 2011-5-1 21:13 发表
Does Telstra plan to grow (profitability)? 我觉得没有。 大家觉得呢？

CPA要把咱们考生逼得走火入魔了...well done cpa..

coollemon

原帖由 herbie 于 2011-5-2 18:54 发表

CPA要把咱们考生逼得走火入魔了...well done cpa..

当然有PLAN TO GROWTH (PROFITABILITY)啦~~要不然弄这个TRANSFORMATION PROJECT做什么呢?

herbie

LS的把我的潜台词说出来了,略显直白,但还是谢谢..

天涯一叶

大家有何意见？

yaofanny

原帖由 coollemon 于 2011-5-2 19:57 发表


当然有PLAN TO GROWTH (PROFITABILITY)啦~~要不然弄这个TRANSFORMATION PROJECT做什么呢?

agree, thanks

yaofanny

原帖由 天涯一叶 于 2011-5-2 21:03 发表
大家有何意见？

Differentiation in customer services

yaofanny

Labor government broadband policy is to build a fibre network to 93% of houses.

这个对telstra 有什么好处吗？看的有点不明白

t_hhcn

labor govt sees telstra transfer copper network to national broadbank. what does it indicate??
im confused...