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正好以前收集资料写了篇关于CRM的，E文的，大家将就着看看，CRM的Sales是核心，毕竟这个是直接产生利润的，国内做过的所有项目中，Sales这块都是大头，反而是在澳洲这边很重视Marketing
1. Sales Force Productivity
In a competitive business environment, sales teams face challenges in meeting increasingly aggressive revenue and profit margins. With companies facing pressure to reduce operating costs and headcount, more than ever before, sales teams have been asked to achieve these targets with fewer people and resources.
At the same time, customers are placing increasing demands on their sales representatives. The expectation placed by customers is for products and services to be delivered quickly and tailored to meet their specific needs. In a competitive environment, it is easy for customers to find another source to buy their products and services.
Customer Relationship Management (CRM) solutions are designed to help your sales team overcome these challenges. CRM solutions will empower your sales force, help it take advantage of critical customer information, anticipate problems, respond to opportunities, and focus more on customers and less on paperwork.
2. Customer Service
Customer service organisations today are expected to deliver superior customer service, cut service costs, reduce customer churn, and generate revenue. To continue growing in a highly competitive industry, businesses have to demonstrate tremendous agility and responsiveness to individual customer needs. Whole new levels of effort and specificity are being demanded of business where their customers were concerned, and personalised service has become the watchword among businesses large and small across all sectors of the economy.
Being able to provide good customer service means more than just providing a smile when dealing with a customer. Instead, it is about getting to know your customer and building a long term relationship with them. The deeper the relationship between your business and the customer, the less likely they are to switch to a competitor.
Customer Relationship Management (CRM) solutions in conjunction with a concerted business focus to put the needs of the customer will result in increased customer satisfaction and loyalty.
3. Marketing Effectiveness
Your marketing department's interaction with your customers are every bit as important as your sales force's. CRM systems will help you create a consistent and positive experience for your customers, by linking CRM to every customer interface across your organisation - which can increase customer loyalty and ultimately result in more sales.
In today's competitive business environment, there has been increased demand for increased return on investment on marketing activities and for more effective marketing campaigns. Making the most of marketing automation means first having the right tools. Only then can you attract and keep more customers; align your marketing and sales processes; manage marketing expenditures; support true one-to-one marketing; and gauge the effectiveness of your campaigns and promotions in real time. CRM technology allows marketers to create, automate, manage and track the effectiveness of customer and prospect marketing communications programs.
[ 本帖最后由 greenvegs 于 2010-4-9 20:06 编辑 ] |
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"什么都依着你，也不见得成"---谈做小生意。 (2011-6-17) 靠谱的不多 
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