CPA 117 2013 S1 Case 2 - Telstra

Sophia_Bao

Aqi1987 发表于 2013-4-28 17:34
我做的evaluation，你看看哦，有啥不对的请多指教

Evaluations:

谢谢你！我列的points，仅供参考哈！


Rumelts evaluation :

Transform from Telstra Mobile into a streamlined business, 4G expansion.

External Consistency: yes

        The demand for data services and speed internet is increasing, the customers want the value added products.
        Higher margins from 4G expansion
        Under Control of Government, the 4G need to be declared and open up to competitors which will adversely affect investment returns and earnings of Telstra

Internal Consistency: yes
        Improving customer service
        Open Telstra customer service lines 24 hours a day.
        Cut mobile and broadband prices to competitive levels and send technicians out on weekend.
        Bring customer- focused activities into the one business area.
        Set up a new division focused on customer experience simplicity and productivity.
        Employee training.

Feasibility: yes
        Telstra has successfully in 3G networks.
        Telstra is the first mobile carrier to rollout 4G, it has 375000 customers, and installed over 1000 base stations, also achieved 14 percent traffic growth per month.
        However the large margins generated but the large marketing expenditures also required.  
        Also the Streamlined business is different business model with Telstra Mobile
        Telstra need to secure sufficient spectrum for the medium to longer term.

Competitive Advantage: yes
        First mover advantage, ahead of major competitors Optus and VHA.
        4G expansion can help Telstra secure a strong lead in the AMTC industry.

Reocommenation:

Kevin2013

donnie 发表于 2013-4-28 17:38
但总体来说会不会是surgeons？

I believe the company is moving from growth to maturity, still haven't towards shake-out stage. While, surgeon style leadership focus on cutting cost by re-structure to ensure a more efficient organization. Telstra is still working on differentiation strategy through rolling out 4G network, setting up customer service department to retain customers. So I think a caretaker style is more proper here.

tao-tao

Kevin2013 发表于 2013-4-28 19:05
I believe the company is moving from growth to maturity, still haven't towards shake-out stage. Wh ...

我觉得是surgeon

Alexanderjyang

Hi everyone,

I am still struggling on.....

Has anyone prepared anything under Module 1? Rational and Processual Approach?

Didn't specially state in the exam guidelines that Module won't be tested in section B...........

Please help.....

佑佑

谁在？明天考试是下午几点？我的那张纸丢了。

cowcow

佑佑 发表于 2013-4-28 23:22
谁在？明天考试是下午几点？我的那张纸丢了。

2 00 pm

donnie

佑佑 发表于 2013-4-28 23:22
谁在？明天考试是下午几点？我的那张纸丢了。

那张纸丢了，你怎么去考试？