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Sophia_Bao 发表于 2013-4-28 16:14 
我比较纠结internal consistency, 希望你准备好了可以交流一下,
我做的evaluation,你看看哦,有啥不对的请多指教
Evaluations:
Australia has a great technology base to establish 4g as it is now 3rd highest penetration in 3g handsets, as the technology develops, the usage shifts from traditional mobile voice communication to data transmission services, people’s demand on the messaging services is increasing as well as data consumption trigged by innovation and widespread distribution of smart phones and cheap data price. Since 4g is significantly faster in data transmission than 3g and provides crystal clear voice communication, rolling out 4g is consistency with industry trend.
Telstra’s business strategy focuses on differentiation, providing premium-priced services to customer and secure market leader position in foreseeable years, rolling out the 4g will make them stand out from rivals, and hence will highly likely for them to lead the Australian mobile telecommunications carrier industry.
Telstra’s revenue has grown constantly from 2005 to 2012 and is predicted to continue, and Telstra is high-cash-flow corporation, so that they will have enough resources to implement the 4g.
Providing 4g will give them long-term advantage as mentioned above, it add value to the current services, better than Optus as the license issue they are facing.
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