CPA 117 - Case 1 Patties Food Ltd 分析

winnieh00

hi JOey: I agree with you, halah is diverfication, as it is new product, and target new customer group in Asia. the halal product is for some religion purpose ( there is no pork in halah food)

winnieh00

And BP contract is market development. please refer to M2- market. it highlights that Distribution channel is a new customer group....that means new customer market...it is for the ppl who fill up the petrol. it is what i think only...plz share your opinion

joey1411

Hi Winnie, but the convenience/petrol store is a existing distribution channel...

eastman

willing to share notes.

polydanny@gmail.com

jbtchang

hi all,

For case 1, I use 5Qs approach, balance scord card, and Ansoff product/market matrix to analyse the case.
Is there anything that I missing?
Pls give me some suggestions~

cheers

einna

It seems hard to apply BSC in this question.
I would like to know BP and Four'N Twenty belongs to market development or market penetration?

shirley03cn

原帖由 joey1411 于 2012-4-24 17:42 发表
Hi Winnie, but the convenience/petrol store is a existing distribution channel...

What's the evidence for convenience/petrol store as an existing distribution channle?

jojoww

to shirley: BP site convenicence store, the pie is "ready for consumption" (not like the one sold in supermarket, you got to reheated it for home consumption, which was classified as in-home distribution channel), belongs to "out-of-home" channel. So it is an existing market.

odds

原帖由 einna 于 2012-4-25 01:39 发表
It seems hard to apply BSC in this question.
I would like to know BP and Four'N Twenty belongs to market development or market penetration?

I heard the questions may not ask the whole analysis, maybe just a point, using the info provided.

einna

For example?

robertlim

有关Generic Strategy. 我同意应该是Differentiation
但在这里想请问各位，一个公司若采用了Differentiation Strategy
那么在不同的level i.e. Corporate level and operational level
是否corporate针对整个市场 （US,AUSTRALIA,ASIA）它属于Differentiation strategy
但在Operational level(i.e. Halal Products to Asia Market) 却是属于Focus-differentiation?
因为清真食品是针对回教徒，亚洲市场在整个Target Market来说相对Narrow
麻烦猛人为我解惑

qmmshop

robertlim

还有一个最基本的，PFL到底属于什么Industry?
我不知道Frozen Savory和Fruit products是否都属于Dessert
你们觉得呢？

jileworld

hi, I finish Case 3 ABL first, will to exchange or share for case 1 and case2

jileworld@hotmail.com

RichardKin214

i think the question will be ask in case 1 is

1) Ansoff  (Must)
2) 5Q or BSC (1 of them)
Rumelt's evaluation criteria will not ask...coz it base on Ansoff.....
exam will not link it together....

kokofonia

原帖由 robertlim 于 2012-4-25 19:21 发表
有关Generic Strategy. 我同意应该是Differentiation
但在这里想请问各位，一个公司若采用了Differentiation Strategy
那么在不同的level i.e. Corporate level and operational level
是否corporate针对整个市场 （US,A ...

剛剛WIKI了一下, 目前全球約有十五至十八億穆斯林
人數上伊斯蘭教是世界第二大宗教, 所以應該算不上NARROW吧

mixmixboy

For page 5, what topic of GSL can apply to the action that Four n Twenty sponsors the football teams?

Also, on page 2 it says "PFL does not sell directly to consumers", is there anywhere in the information have mentioned that they are now selling to a different market?

theodorechow

I finished Q1&Q2, would like to exchange.
theodorechow@hotmail.com

odds

原帖由 jojoww 于 2012-4-25 10:14 发表
to shirley: BP site convenicence store, the pie is "ready for consumption" (not like the one sold in supermarket, you got to reheated it for home consumption, which was classified as in-home distribut ...

in the case, it is only said PFL sells to retailers and food service outlets(sporting venues or cafes), the latter one is Out of home channel. but it didn't mention whether it also distribute products to convenience stores but only mention food service outlet. Is food service outlet including convenience store? If no, then it is a new customer market. So i am still not clearly about this point.

Anyone could give me some idea and show strong evidence that it is a existing customer?

mixmixboy

原帖由 odds 于 2012-4-26 22:44 发表


in the case, it is only said PFL sells to retailers and food service outlets(sporting venues or cafes), the latter one is Out of home channel. but it didn't mention whether it also distribute produc ...

try look at para 5 of page 2:

PFL does not sell directly to consumers. Rather it sells to retailers (e.g. supermarkets) and
foodservice outlets (e.g. sporting venues or cafes). PFL distinguishes its two main distribution
channels as In-Home [retailers where products are bought for home consumption] and Out-of-Home
[foodservice outlets where products are bought ready for consumption].

So it seems it has always been selling to sporting venues?
Therefore no new market.

[ 本帖最后由 mixmixboy 于 2012-4-27 02:01 编辑 ]

alanpanda

For the what customer and geographic markets does it plan to service in 5Qs approach, I think the geographic market in this case should be Australia, rather than the specific regions in Australia (eg: Sydney, Bairnsdale etc). It is because, according to the case, the investment in sales resources in all regions of Australia ensure we have a truly national representation (p.3 para 2 of Extract B)

Any comment?
Thank you

alanpanda

For what generic strategy does it plan to follow to position itself uniquely against competitors in 5Qs approach, I think it should be differentiation because the company is undertaking differentiation strategy using the product range, brand name and distribution channels.

Any comment?
Thank you

mixmixboy

Ansoff's product/Market matrix(M4)

As described in the article, PFL recognises 2 main distribution channels, In-home and out-of-home.

Market penetration - existing products into existing markets
-The sponsorship agreement with the football teams allows Four'N Twenty to gain more market share on selling its products to people
  attending football games. As both product and market are existing ones (out-of-home consumers), it is market penetration.
-The contract with BP allows Patties Foods to sell its existing products to petrol stations customers.
   As both product and market are existing ones (out-of-home consumers), it is market penetration.

Product development - New products into existing markets
-For supermarket market, Creative Gourmet has new range of Smoothis Cubes to be sold at local supermarket (In-home consumers).

Market Development - Existing products into new markets
-Enter the US market with existing Four'N Twenty products.

Diversification - New Products into new markets
-Halal products to enter market in Asia, entering a new market with new developed products.


Any comments?

alanpanda

For what position in the industry does it plan to hold in the future in 5Qs approach, I think the company want to expand their business not only in Australia, but also in Asia. Moreover, the company also want to be the largest dessert company in Australia as well.

Any comment?
Thank you

mixmixboy

原帖由 alanpanda 于 2012-4-27 04:10 发表
For what position in the industry does it plan to hold in the future in 5Qs approach, I think the company want to expand their business not only in Australia, but also in Asia. Moreover, the company a ...

I think they are trying to maintain the leadership, but no information is given to say they want to be the "largest"?

alanpanda

Hi Guys,

Should we think the strategic capabilities and what is the key success factors of PFL?
Thank you

mixmixboy

原帖由 alanpanda 于 2012-4-27 15:28 发表
Hi Guys,

Should we think the strategic capabilities and what is the key success factors of PFL?
Thank you

seems Marketing is the key success factor

alanpanda

Yes, I mentioned marketing is one of the key success factor, but it is not strategic capabilities as it is easy to replicate by competitors

Any comment?
Thank you

alanpanda

Hi Guys,

I think we cannot do the Gap analysis as there is not enough information in the case, right?
Thank you

alex_xu0320

始终不明白Rumelt's criteria要怎么套在这个case里面。Rumelt不是strategy options还没有被采用的时候用来evaluate的用的吗？文章中提到的几个strategies都是已经实行了而且成功了的阿，那还分析什么。难道分析成功的原因？

请指教