CPA 117 2013 S1 Case 2 - Telstra

Aqi1987

MiracleWei 发表于 2013-4-27 16:10
谢谢。telstra 的 weakness是什么呢？我能想到的还是price偏高。其他政府干预我觉得应该是threat 你觉得 ...

对的，差不多，其实O和t就是把你前面外部分析再总结一次啦。记住要提到竞争对手哦~

cowcow

路遥远 发表于 2013-4-27 15:43
觉得会让分析strategic capabilites，除了technology and product development, customer service 算吗？ ...

need to do that 3 tests

路遥远

cowcow 发表于 2013-4-27 16:20
need to do that 3 tests

觉得customer service 很容易被对手复制。但是，好像我们所熟知的telstra成功的重要要素之一就是customer service.
如果又不是strategic capabilites,岂不是很矛盾？

路遥远

yem 发表于 2013-4-26 20:21
同意楼上的。我觉得应该是corporate transformation 吧。你认为呢？

不可能是corprate transformation，没有radical change through out the WHOLE organization.
顶多是个modular transformation后者incremental adjustment, 因为就是从3g转到了4g而已

cowcow

路遥远 发表于 2013-4-27 16:25
觉得customer service 很容易被对手复制。但是，好像我们所熟知的telstra成功的重要要素之一就是customer ...

I dont think this case will test the strategic capability.

But Mcdonald will. their 3 pirorities...

what do you think??

Aqi1987

路遥远 发表于 2013-4-27 16:25
觉得customer service 很容易被对手复制。但是，好像我们所熟知的telstra成功的重要要素之一就是customer ...

customer service 确实容易被复制，但建议考试如果考到不要用绝对的词语，比如用hard to determine，likely这样子的。

4g绝对是！

iloveecho

Aqi1987 发表于 2013-4-27 11:06
how the technology makes the kodak falls

analysis kodak from rational and procedual approach

Thanks for sharing Aqi!
I think the 7s is the most difficult one. We'd better to prepare a essay beforehand.

Was it to do with Virgin case or Australia Post?
Was it asking to describe each elements? Or to find the misalignments among the elements??

Thanks much in advance!

cowcow

我有一个好蠢的问题。。
是AMTC里有三个竞争者，optus, Vodafone and Telstra吧？？

AMTC是这个行业的总称吧？？

cola20

cowcow 发表于 2013-4-27 17:47
我有一个好蠢的问题。。
是AMTC里有三个竞争者，optus, Vodafone and Telstra吧？？

Ummm. I think you cant say Vodafone, should be VHA now.... coz Voda only is part of the JV, also have Hutchison, and Crazy John.

And you can also find the answer on P. 11. the first sentence - "Australia's mobile telecommunications carrier (AMTC) INDUSTRY ......"

hope those information could help you. :)

haroldann

总觉得第六章的考点很难往这两个case上面套，不管是7s还是8step还是leadership，不知道第六章要怎么考啊

iloveecho

vickie118 发表于 2013-4-27 09:19
I remember there was one question asking about the Technology factor for Kodak. This one was very  ...

Thanks Vickie!

MyMelody

大家觉得
implementation of the Australian Government's $43 billion National Broadband Network(NBN) will speed the entry of the Australian economy into the digital era.
这个是technology还是politics?

Aqi1987

MyMelody 发表于 2013-4-27 19:12
大家觉得
implementation of the Australian Government's $43 billion National Broadband Network(NBN) w ...

political。。。请问在哪，没看到，汗！

MiracleWei

iloveecho 发表于 2013-4-27 17:31
Thanks for sharing Aqi!
I think the 7s is the most difficult one. We'd better to prepare a essay b ...

As I found each of the 7 elements are well alighed with each other ,except I could not find any fact about staff

I guess if there is a question about 7s
it may ask  us to find the relevant case facts to prove they are well aligned with each other....

MiracleWei

Aqi1987 发表于 2013-4-27 20:15
political。。。请问在哪，没看到，汗！

但是这个是broadband，对于telstra mobile 来说有什么用呢？

MyMelody

Aqi1987 发表于 2013-4-27 20:15
political。。。请问在哪，没看到，汗！

13页

MiracleWei

Aqi1987 发表于 2013-4-27 17:02
customer service 确实容易被复制，但建议考试如果考到不要用绝对的词语，比如用hard to determine，like ...

what are the industry success factors?

technology

price

customer service

am I right?

MyMelody

MiracleWei 发表于 2013-4-27 20:26
但是这个是broadband，对于telstra mobile 来说有什么用呢？

这个的后一句说: This in turn will embed the importance of telecommunication services in the activities of consumers and businesses.

MiracleWei

想问问大家 customer segment是怎么分的？ABC 选项

A. retail customers and resellers who buy network from Telstra
B. handset buyer, voice user, message user,data user
C.consumer,business,entreprise and government customers (case P19 mentioned)

jiinaustralia

MyMelody 发表于 2013-4-27 19:12
大家觉得
implementation of the Australian Government's $43 billion National Broadband Network(NBN) w ...

我觉得是politics, 这是工党上台前的承诺

jiinaustralia

大家觉得gap analysis会 怎么考

haroldann

MiracleWei 发表于 2013-4-27 20:33
想问问大家 customer segment是怎么分的？ABC 选项

A. retail customers and resellers who buy network f ...

我想分成household和business还有普通consumer

carolynding

jiinaustralia 发表于 2013-4-27 20:53
我觉得是politics, 这是工党上台前的承诺

Agree

Aqi1987

MiracleWei 发表于 2013-4-27 20:29
what are the industry success factors?

technology

haha, just summarise all the positive factors when you do external analysis

carolynding

mmzz 发表于 2013-4-25 22:54
不过我想问一下global industry 会出什么样的问题呢？

AMTC is more relevant to temples plus global background

carolynding

MiracleWei 发表于 2013-4-27 20:33
想问问大家 customer segment是怎么分的？ABC 选项

A. retail customers and resellers who buy network f ...

C

carolynding

MyMelody 发表于 2013-4-27 19:12
大家觉得
implementation of the Australian Government's $43 billion National Broadband Network(NBN) w ...

P

Kevin2013

MiracleWei 发表于 2013-4-27 20:26
但是这个是broadband，对于telstra mobile 来说有什么用呢？

The roll over of 4G by Telstra, is combine with the government project. I think it is Telstra's strategic capacity, which cannot be copied by competitors as they are the first mover.

carolynding

Kevin2013 发表于 2013-4-27 21:50
The roll over of 4G by Telstra, is combine with the government project. I think it is Telstra's st ...

4g is just the new techonology, Optus roll our 4g already. Can be copied

gyzha2

弱弱的问一句，大家有分析balanced scorecard?