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其實 pre-seen information 只是節錄了Intheblack 那篇 passage 前半段
後半段不知道可不可以用...還是作unseen 出現在試卷裡?
Jetstar takes off
2004
The carrier commenced operations in May 2004, with services to 14 destinations along the Australian east coast from its hub near Melbourne. In December, Jetstar Asia was launched with a hub in Singapore.
2005
The carrier launched its services between Christchurch and the Australian cities of Sydney, Melbourne, Brisbane and the Gold Coast.
2004–6
The airline’s first mascot, “Julie the Jetstar Girl”, was played by actress Magda Szubanski.
2006
Jetstar launched its long-haul services in 2006, with flights from Australian cities to South-East Asian and Asia-Pacific destinations.
2007
Jetstar named best low-cost airline by Skytrax World Airline Awards.
2008
Flights to Tokyo began. Vietnamese low-cost carrier Pacific Airlines transformed its operations to become Jetstar Pacific. Jetstar was named the official airline of the Australian national rugby league team.
2009
Jetstar began daily direct services to Auckland from Sydney and the Gold Coast. The creation of Newstar was announced to better align Jetstar Asia and Jetstar in Australia. The Centre for Asia Pacific Aviation (CAPA) named the company the CAPA low-cost airline
of the year in the Asia-Pacific region.
2010
Jetstar announced an alliance with AirAsia on January 6.
Fast facts
Jetstar launch date – 25 May 2004
Fleet size – 59 aircraft
Destinations – 1700 services each week to more than 50 destinations
Passengers – more than 45 million passengers since launch
Employees – around 7000 staff (including contractors) across Australia, New Zealand and the Asia-Pacific region
Design – The logo design is based on the Southern Cross constellation, with the orange star representing the smallest star of the cross, Epsilon Crucis.
Secrets of success
Cost cutting has been seen as the secret to low-cost carriers’ success, but perhaps it should be seen more as ‘cost shifting’; it’s now passengers who do the bookings online and print out the details, rather than airline staff. The same work is being done, but now it’s the passenger doing it. Jetstar is going a step further in this ‘cost-shifting’ exercise, trying to achieve 100 per cent self-service in domestic Australian and New Zealand airports. Its view is it’s a way for passengers to gain control of the travel experience.
“Passenger anxiety levels have actually been measured, and the key anxiety point for travellers is the airport experience,” explains Jetstar CEO Bruce Buchanan. “Anxiety levels spike when people get close to check-in and boarding. We thought that with technology there has to be ways to reinvent the antiquated process.”
This has led to pioneering SMS technology, which sends boarding passes to mobile phones. Customers’ phones are then scanned at the boarding gate where the boarding docket is printed.
This spirit of innovation has assisted in the rise of the low-cost carrier. “Low-cost carriers are not afraid of change. It’s part of our tenet … we’re comfortable with challenging the norm,” says Buchanan. “We have a different relationship with our customers. A lot of communication is direct and online and that enables a different dialogue between the customer and airline.”
He believes budget airline travellers are also a lot more forgiving if the airline gets it wrong. “We have to be humble, admit it hasn’t worked and move on,” he says. However a white paper, published in December, reveals the Australian government plans to step up its supervision of airlines following a surge in customer complaints.
Jetstar has taken a front-foot approach to this, launching a customer charter, called the Jetstar Customer Guarantee, where it promises to compensate customers if they don’t get what they paid for. “We are going to put our money where our mouth is and going to back it up with self-imposed financial penalties,” says Buchanan.
The passenger travel experience has been on his agenda since he became Jetstar’s CEO in 2008. Response time to complaints has gone from 90 days to 10 and front-line staff have been trained and empowered to deal with problems as they arise rather than passing them up the chain of command.
“It’s not about frills, it’s about hassle-free travel for the customer. For our staff, it’s about being friendly, being empathetic, taking any anxiety out of travelling with us, and that doesn’t cost money,” he says.
Bruce Buchanan – Out of hours
What do you do for leisure?
"I try to spend as much free time as I can with my kids, exploring exciting new places."
What's your philosophy?
"For me it's about enjoyment. You never know when your last moment's going to be, so make sure you get the most out of life and live it to its fullest."
Reference: April 2010, volume 80:03, pg. 26
http://www.cpaaustralia.com.au/c ... 2010-april-sky.html
原帖由 hongyan1203 于 2010-10-14 15:35 发表 
will they have an extended study about the airline? Will they give you more information on the exam of the sky blue?
Or the extended informtion is for chocolate only?
for sky blue,based on the limite ... |
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悉尼领事馆办理出售国内房产委托书公证 [攻略] (2015-7-27) dreamliner 
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发表于 2010-10-14 15:49
,好好研究研究:)
