CPA 117 2011 S2 Case 1 The impact of online shopping on shopping centres討論

yonei999

we don't even know who that lady is. lol.  stick to your gun, mandy. there are also retailers not located in shopping centres. so talking about AU retail industry would not be appropriate. don't even try to give a shXX. excuse me for my language.

[ 本帖最后由 yonei999 于 2011-10-14 23:44 编辑 ]

nokjo86

The introduction bit even describes what Australian shopping centre industry does, I will be surprised if the question is about retail industry.

Lilikachen

anyone who has extensive thought on "Market" factor in TEMPLES

does the market factor have negative impact on shopping center industry? why?

From short term perspective, the market still runs positively for shopping center as the major retailers, which are the major tenants for the shopping center, are still running their businesses in the traditional way. Simultaneously, they adopt new business model to better combine online business and in-store sales. Therefore, in the short term, shopping center still take up the major retail shares. Without further enhancing the current business model, the industry will face more challenge from online sales in the long term.

Is it correct? any different views?

Victorialiu1

the lady is the lecturer who delivered the workshop organised by CPA.

chun4u

3.        Define the customer segmentation:
There are 4 categories of the customers: 1. Retail shops; 2. Restaurants and other eateries; 3. Services provider such as banks; 4. leisure facilities (e.g. cinemas and bowling alleys).

4.        Define the product segmentation:
The main product of Australian Shopping Centre is provide space to the tenants in the SC. These shopping centre owners derive income from charging tenants which rent for the space that they occupy in the shopping centre as well as the recovery of common expenses (i.e electricity, water, repairs and maintence, and marketing) for operating the shopping cnetres.

what do u guys think?

nokjo86

For product segmentation, I would suggest that - 1. Fixed tenancy 2. Temporary tenancy, eg promotion counter 3. Area for Functions or activites 4. Advertisement and I would say "repair and maintence' is the service that support their product

chun4u

原帖由 nokjo86 于 2011-10-15 15:37 发表
For product segmentation, I would suggest that - 1. Fixed tenancy 2. Temporary tenancy, eg promotion counter 3. Area for Functions or activites 4. Advertisement and I would say "repair and maintence'  ...

I understand your point. but the case didnt mention anythg about 1. Fixed tenancy 2. Temporary tenancy 3. Area for Functions or activites  4.Advertisement.

nokjo86

Well...then there is no information or need for analysising product segmentation, so far it just mention one product only.

maidywang

am so loving this cute baby!

chun4u

Hi Suddently just pop up 1 points. for the supplier power, May i mention Australia Governement is the only supplier for SC industry? what i mean is, if u wanna make a bread (i.e. shopping centre), u must have flour (i.e. land) on hand.

Therefore, i would say the supplier power is high since the industry couldnt switch to other supplier.

is it beyond the case?

christywoo

looks like the main points are in Module 2

narccissus

if the SC purchases land from supplier, then I think real estate would be the supplier and the supplier power is medium or just say not applicable/not mentioned in the case.
Australia Government would be too beyond.
Anyone??

chun4u

Guys, lets check this out and see if this article could bring up some new idea for you and copy some point that relevant for our case
http://www.news.com.au/business/ ... rfm1i-1226075407253

nokjo86

Land supplier  depends on which part of australia, it can be government, private seller. But government have impact on pricing of land - land use restriction. 　Ｈｏｗｅｖｅｒ　Ｉ　ｗｉｌｌ　ｓａｙ　ｉｎ　ｇｅｎｅｒａｌ　ｌａｎｄ　ｓｅｌｌｅｒ　ｉｓ　ｏｎｅ　ｏｆ　ｔｈｅ　ｓｕｐｐｌｉｅｒ　ｗｉｔｈ　ｉｎｃｒｅａｓｉｎｇ　ｐｏｗｅｒ　ａｓ　ｔｈｅ　ａｖａｉｌａｂｉｌｉｔｉｅｓ　ｏｆ　ｌａｎｄ　and city planning ｔｈａｎ　ｏｔｈｅｒｓ　ａｍｏｎｇ　ｕｔｉｌｉｔｉｅｓ　ｓｕｐｐｌｉｅｒｓ．　Ｏｖｅｒａｌｌ　ｉｔｓ　ｌｏｗ　ａｎｄ　ｉｎｃｒｅａｓｉｎｇ

岸芷汀兰

大家有没有考虑一下value chain of shopping centre industry, 第一个部分是不是应该是land purchase?

SnowJade

原帖由 schee 于 2011-10-9 17:31 发表
I think this case is about the impact of online shopping on shopping centre.
So the industry is shopping centre and how their profitability been affected.

SnowJade

原帖由 sofiwy 于 2011-10-12 00:51 发表
utility suppliers and marketing service provider ,land developer   == totally beyond cs.  so forget it

rivalry - shoudl be high , due to exist expn & life cycle ~, not easy to close down shopping ct ...

The Australian shopping centre industry is at the shake-out stage of its life cycle.The growth and profitability of the industry are flat or perhaps in slight decline due to the increase of online shopping and mobile commerce. In the US, about 5% of all retailing is done online...In Australia, perhaps numbers higher than these because of...

SnowJade

How about markets factor?
1.the increased targeting of Australian consumers by overseas online stores(-)
2.Australian consumers always disappointed when US websites advised they could not ship to Australia(+)
3.shops will still be needed for people to browse in(+)
4.the store can decide where they want to be located(-)
Overall negtive


welcome to make comments.

SnowJade

想不出最后四段文字的考点在哪?
请指教一下.

Milklatte

The substitute for shopping centre is search engine or online shop?

xujie

我觉得根本不需要去 讨论 retail industry， shopping centre 可以说是最大的retailer， online shopping什么的都是另外一种形式的 retailing ...
此消彼长。。。 对于整个 retail 来说 不会因为 online retailing  变化而变化！ online 增加了 physical 势必减少， 整个retail industry  没有变化。。

nokjo86

Shopping Centre industry is closer to be a real estate industry than retailer industry，他买的是建筑材料买的是一个单位的使用权. 在retail industry上的确是没有什么影响只是selling pattern改变了，但是基于shopping centre这种出租单位的元素，industry当然就有影响了。

nokjo86

我觉得以fenelling性质来说应该是direct subsititute 是search engine...

nokjo86

Point 3 more likely to be (=) since thats always happen
I think Point 2 is no exist anymore, since lots of US online retailer have negotiated to become a global online retailer and they have targeted AUS first, because "Australian consumers always disappointed when US websites advised they could not ship to Australia" also there is "rejoiced" at the end. So it is (-) after all

SnowJade

Thanks a lot

Milklatte

Will you prepared the extended SWOT for shoping centre industy?

Milklatte

I only cover the following area for case 1 analysis:
Define industy, value chain, industry segmentation, life cycle, TEMPLES, 5 forces, basic competition, SWOT (no weakness).

Is it sufficient? Please help

Milklatte

Any indication for the infomation provided in P.4 last para. "decline in jobs and huge increase in logistics employment"?

cheng123

原帖由 yonei999 于 2011-10-10 09:59 发表
the overall impact still sits with the shopping centre industry: even though the retail industry is influenced by the technology and consumer trend, most retailers adapt to the changing environment by ...

cheng123

原帖由 yonei999 于 2011-10-11 18:43 发表
retailers implemented/implementing a melding of online and physical store models are more likely to be substitutes to shopping centres rather than new entrants since the online stores can achieve the  ...