cpa113, leadership Case 大讨论

ericantona

原帖由 hezi 于 2009-10-18 20:45 发表

我现在已经改的一点strategic capability都没有了。对于市场份额只有1。6%的公司来说，只有strength, 没有strategic capability是不是也说得过去呀？！

能自圆其说就好了.

水天蓝

提议考试前大家见面讨论， 墨尔本的同学， 星期二的下午到州立图书馆讨论如何？

ericantona

原帖由 113 于 2009-10-18 22:03 发表
大家都认为是focus吗?????
没人赞同differenciation????????????

我人为是differentiation啊．
Ｓ是用quality来使它自己different from　other competitors的.
Ｓ　produces a diverse range of high quality premium varietal wines,这说明它的product range并不窄．而且它的市场也是比较大的.所以我选了differentiation.
有的人说是low cost,可是crushing grapes for other companies,我觉得是cost control的问题,并不是low cost strategy；否则那个percentage也不会decline for some time.

大家觉得呢?

krisau

我同意99#， 不知道大家意见如何？

kellyang

我觉得是BRAND DIFFERENCIATION.

S provided band differentiation, and it focus on super premium market, this can explain why it has higher margin than other companies. also, the high level production was not impacted badly under bad economy.

水天蓝

原帖由 113 于 2009-10-18 22:03 发表
大家都认为是focus吗?????
没人赞同differenciation????????????

好像这里赞同Differentiation的多， 你怎么认为大家都认同focus呢？？我坚决支持focus

kellyang

i also added the "strong branding and marketing relarionship" as strategy capability based on reason above.

S supplies to prestige hotel and restaurant in the uk and us, the top premium is alway demanding,  this kind strong demand indicates the string branding and marketing relationship.

水天蓝

原帖由 kellyang 于 2009-10-18 23:00 发表
我觉得是BRAND DIFFERENCIATION.

S provided band differentiation, and it focus on super premium market, this can explain why it has higher margin than other companies. also, the high level production ...

seems brand differentiation resonable , but in wine industry , every winery has their own brand, so that SWL brand doesnot make them unique and different from other wine provide.....

focus should be more appropriate..

kellyang

我坚决支持BRAND DIFFERENCIATION,嘿嘿

水天蓝

原帖由 113 于 2009-10-18 23:16 发表


ＱＵＡＬＩＴＹ　ＤＩＦＦＥＲＥＮＣＩＡＴＩＯＮ

yeah , in reading , it does mention the quality control, but a small company like SWL, it is hard to say its quality control will be better than other large companies, who have invested significantly on R$D. differentiation require unique so that customers do not consider alternatives, because their needs are completely met by the product or service..we might have to stick to the definition of what real differentiation or focus strategies are , they have criteria...

any way , it is my perspective , hehe , i will stick to it...

水天蓝

原帖由 113 于 2009-10-18 23:13 发表


但Ｓ的ＢＲＡＮＤ的并不ＢＥＴＴＥＲ　ＴＨＡＮ　ＯＴＨＥＲＳ呀，　别的公司也有ＳＴＲＯＮＧ　ＢＲＡＮＤＩＮＧ．个人意见

we are on same page on this issue ....

kellyang

原帖由 水天蓝 于 2009-10-18 23:32 发表


we are on same page on this issue ....

please read case page 18, 倒数第三段

ericantona

原帖由 113 于 2009-10-18 23:28 发表
有人讨论ＨＩＳＴＯＲＩＣＡＬ　ＧＲＯＷＴＨ　吗

这个涉及面广了.每个人可能会用不同的方法去衡量．

我是用这个industry's total revenue和production来说的.十年里的revenue平均增长率是23.7%,production平均增长率是１７．２％．所以行业的historical growth is assessed as high.

水天蓝

原帖由 kellyang 于 2009-10-18 23:36 发表



please read case page 18, 倒数第三段

Thanks kellyang. you meant the distribution relationship at export market? yeah , this demonstrates that SWL has been prusuing its strategy of expanding the distribution base in export markets through strong distribution relationship.

what is your opinion?

radar1016

原帖由 kellyang 于 2009-10-18 23:07 发表
i also added the "strong branding and marketing relarionship" as strategy capability based on reason above.

S supplies to prestige hotel and restaurant in the uk and us, the top premium is alway de ...

我也认为  "strong branding and marketing relationship" 是 strategy capability
同样基于 18页 倒数第三段。

kellyang

我准备睡觉了,明天继续奋斗

说个好笑的,今天我在图书馆看见一个INDIAN 也学113, 我们聊了会,然后他告诉我要是S真的存在而又在INDIA投资的话,肯定亏

ericantona

kelly说的brand differentiation我也觉得有点不妥.

S不是best selling label.前几个大公司中除了mcmillan其它都有著名的brand.不是well known 就是iconic...

所以它还没达到用brand来differentiate from other competitors.

不过,这都是个人看法．看考试guideline里说了,even if ur conclusion differs from the examiner's view, marks will be awarded for presenting a well-explained and logical argument, identifying relevant issues and supporting your argument with appropriate evidence.

还是那句话,自圆其说啊．

水天蓝

原帖由 ericantona 于 2009-10-19 00:01 发表
kelly说的brand differentiation我也觉得有点不妥.

S不是best selling label.前几个大公司中除了mcmillan其它都有著名的brand.不是well known 就是iconic
所以它还没达到 nd来differentiate from other ...

呵呵，我认同‘自圆其说’论，有观点， 有论据就好了

水天蓝

原帖由 113 于 2009-10-19 00:41 发表


我上次考试也是自圆其说的,为什么判我错 , 看来还是有个标准答案

呵呵， 那就真的要注意了， 看来还是要找正确答案了。。。

hezi

个人认为historcial growth is medium or high都可以，NGM〉20%的行业只要别评成low就reasonable，有人甚至认为future growth评成high也说得过去，我订的medium growth in future based on the declining growth trend，也有人评成low-medium，我觉得也有道理

miller2

原帖由 ericantona 于 2009-10-18 22:28 发表


我人为是differentiation啊．
Ｓ是用quality来使它自己different from　other competitors的.
Ｓ　produces a diverse range of high quality premium varietal wines,这说明它的product range并不窄．而且它的 ...

I choose differentiation 2

hezi

原帖由 ericantona 于 2009-10-19 00:01 发表
kelly说的brand differentiation我也觉得有点不妥.

S不是best selling label.前几个大公司中除了mcmillan其它都有著名的brand.不是well known 就是iconic...

所以它还没达到用brand来differentiate from other ...

据个例子，在巧克力市场上，雀巢和cadbery好比wine行业的Allens和Brooks。还有一个牌子的巧克力我叫不出名字，很贵$4.99一块，但是safeway里很少减价，上面有一个中年男子的头像做标志，前几个星期减过一次价很多人抢，尤其是果仁那种，都卖断货了。这款巧克力好比wine行业里的Schultz,重质量，很好吃，有它的忠实吃户，比如我。

这个牌子注意维护公众形象，获过很多巧克力奖，被大家记住的是人头像的标志，不能说它没有雀巢名声大就不是branding focus,所以我认为这个牌子的巧克力是branding strategic capability
同理，我觉得Schultz也是branding strategic capability

Any idea?

[ 本帖最后由 hezi 于 2009-10-19 09:45 编辑 ]

miller2

原帖由 hezi 于 2009-10-19 09:42 发表

据个例子，在巧克力市场上，雀巢和cadbery好比wine行业的Allens和Brooks。还有一个牌子的巧克力我叫不出名字，很贵$4.99一块，但是safeway里很少减价，上面有一个中年男子的头像做标志，前几个星期减过一次价很多人 ...

I think the key is " is it Better than Competitor?"

In you example, what I can say is this is a good brand with its own strength, but the brand Not necessary Better/Stronger than others.

[ 本帖最后由 miller2 于 2009-10-19 09:49 编辑 ]

miller2

原帖由 hezi 于 2009-10-19 09:08 发表
个人认为historcial growth is medium or high都可以，NGM〉20%的行业只要别评成low就reasonable，有人甚至认为future growth评成high也说得过去，我订的medium growth in future based on the declining growth trend，也有人评成low-medium，我觉得也有道理

I choose "low-medium".

By the way, which life cycyle position of wine industry you choose?

If it is high Growth, will the "Growth" stage more appropriate than "Mature"?

miller2

原帖由 113 于 2009-10-19 11:16 发表


I think it should be high growth which can be proved by te figures in the case, the average growth rate for last 10 years for table wine was around 30%, you can not call it low, according to the f ...

I am referring Future growth, you recon it is "high"?

水天蓝

原帖由 113 于 2009-10-19 11:16 发表


I think it should be high growth which can be proved by te figures in the case, the average growth rate for last 10 years for table wine was around 30%, you can not call it low, according to the f ...

and also grow with economy of scale to pursue cost efficiency is a indicator of mature..

CPA107

I AGREE!!!

ALSO

I BELIEVE THE STRATEGY IS LEADERSHIP STARATEGY


LOW COST AND DIFFERENTIATE

BETTER PRIMIUM WINE, LOTS OF REWARDS(CAN NOT REPLICATE BY COMPETITOR) STYLE OF WORK CULTURE SUCH AS MACDONALD CASE, CAN NOT EASY REPLICATE BY COMPETITOR

LOW COST SINCE STRONG PERFORMANCE COMPARE OTHER COMPETITOR SUCH AS ROA

CAN NOT FOCUS STRATEGY BECOZ S PROVIDE WHOLE RANGE OF PRODUCTS NOT JUST PART OF MARKET NEED, AAMI ONLY FOCUS CAR AND HOME INSURANCE


HOPE ANYONE GIVE ME SOME GOOD SUGGESTION

lucyche5045

原帖由 113 于 2009-10-18 23:53 发表


我和你方法一样，但ＣＡＳＥ里ＳＡＬＥＳ　是分３个ＳＥＧＭＥＮＴＳ　单独列表的，所以每种都不一样，其中ＴＡＢＬＥ最ＨＩＧＨ，其余２个都是中，低，所以很烦，是要合在一起看还是只看ＴＡＢＬＥ，我的结论是 ...

total sales revenue 的growth rate 是不是应该把3个SEGMENTS各自的sales revenue 相加起来，再算出每年的growth rate 和average growth rate?这样算好麻烦，还要先把各个SEGMENTS的total sales乘以total sales $per litre 算出sales revenue.是不是一定得这样算，有啥其他方法来判断total revenue 的growth rate 吗？

cygrace

my opinion is

for growth:
Historical - medium to high
Future - low to medium


How about profitablity?
Historical - medium?
Future - low to medium?

[ 本帖最后由 cygrace 于 2009-10-19 13:49 编辑 ]

karenf

refer to the latest development, the expansion of cellar club should be "new market" or "existing market"?

any ideas?