CPA 117 - Case 1 Patties Food Ltd 分析

lenachong82

For me, Premium range is like a Better version (value-added) version or  higher standard than the original one!

christywoo

原帖由 ninakim 于 2012-4-17 11:38 发表
HI Christy, do you think the entrer into BP pertrol station and convenience stores, also the enter into sports stadium should be consider as new market??? Personally.. I think they are all new distrib ...

My thought is
BP is distribution channel
New sport stadium is more like new market to me..
in first line: " national marketing push into Nothern states...."
PFL products have more presence in NSW and VIC
Northern states means QLD ( Brisbane) and also they extended to Perth as well..

christywoo

原帖由 ninakim 于 2012-4-17 15:17 发表
Hi guys,

I have one question about the creative gourmet targets " smoothie" market.

should that be counted as new product to new market ( Diversification) or just  product development?

I was thin ...

Why do you think it is new market? - the last sentence: " look out for then in your local supermarket" - does that mean it still in the current market ( In Home)
personally I think it is new product in current market

christywoo

原帖由 future1210 于 2012-4-17 16:23 发表
i think we need to define what is the current products and what is the current mkts. The current market is In-Home (retailers, eg supermarket) and out-of-home (foodservice outlets, eg sporting venues  ...

Agree with your first points..
Let us discuss about the third one.. My opiniton is more new market.. it sounds like to me that Brisbane and Perth are new markets for them

christywoo

原帖由 youhei305 于 2012-4-17 17:54 发表
There was increased marketing for the premium range of Herbert Adams savoury products.

请问大家这句话什么意思？premium range 是额外奖金还是保费？

Premium means high quality / High priced ones..

christywoo

I am still thinking whether Halal in Asia is new product in new market or new product in existing market ..

Also, from the second news.. There are a lot words talking about the key success factors of the company right? link it with BSC? - will go back to have a careful look of the M3

lenachong82

In my opinion, the 1st introduction of PFL stated it is a leading manufacturer in Australia, which meaning to said, the market is comprise of all states/market in Australia. It may be less popular in Northern States, but is seems like not a new name/product to Northern State.

final10888

all the marketing actions including sponsorships, exclusive supply rights and promotions in the NT seem like mkt penetration to me, existing market (australia) and existing product.
the smoothie cube seems product product development though.

pretty sure it will be tested on the strategic options and evaluation of the options, mainly on market penetration and product development.

hili

PFL 應只是進入了美國市場,
它是企圖開發亞洲市場, 用已開發的 halal products, 所以應是 market development

看來, 有機會問關於 mode of entry 的問題

valerie3922

原帖由 hili 于 2012-4-17 19:37 发表
PFL 應只是進入了美國市場,
它是企圖開發亞洲市場, 用已開發的 halal products, 所以應是 market development

看來, 有機會問關於 mode of entry 的問題

如果根据这一句话就考mode of entry 的话， 那就考的太偏门了

lenachong82

I'm confusing.....
BP contract, convenience stores & stadium is different distribution channel. It sounds like Market penetration- Existing products into existing market.

However, from the study guide regarding Market Development (Existing products for new markets), stated "seek for new customer groups, targeting retail, small business or wholesales customers".

Initially, PFL products are distributed through retailers and foodservice outlets. But it now expand to other non-grocery, BP petrol station, convenience stores and sports stadium. Is this related to New Customer Groups?

If is yes, then will be Market Development.....If is not then will be Market penetration.

Just a tiny gap in between will make totally different conclusion!

future1210

agree with you, not a new market. existing product into existing mkt.

future1210

for generic strategy, is it only differentiation and low cost strategy?

ellentang

原帖由 future1210 于 2012-4-17 16:23 发表
i think we need to define what is the current products and what is the current mkts. The current market is In-Home (retailers, eg supermarket) and out-of-home (foodservice outlets, eg sporting venues  ...

i think for 5Q emphasis on what customer and geographic market does it plan to service. In my opinion, the geographic markert is: Asia, USA and AU, and I totally agree with your denifition of customer market which are retailer and food service outlets.

Let me know how do you think.

teavii

I'm thinking it is leader strategy

future1210

for the financial perspective, my thought is that the overall revenue and profitability growth has been increased based on both improved trading (eg contract win, innovative products etc) and focused working capital mgt (eg lower cost base for frozen fruit packing operation).

future1210

agree with you. I think the geo mkt is AUS, US and Asia.

valerie3922

原帖由 future1210 于 2012-4-17 20:30 发表
for generic strategy, is it only differentiation and low cost strategy?

I think it is differentiation strategy based on brand names and a wide product range

future1210

how about low-cost strategy? the case indicated that they closed and relocated the frozen fruit packing operation from NSW to VIC, which has lowered their cost base.

valerie3922

原帖由 future1210 于 2012-4-17 20:55 发表
how about low-cost strategy? the case indicated that they closed and relocated the frozen fruit packing operation from NSW to VIC, which has lowered their cost base.

Low cost strategy is to deal with the lowest cost. Only one company in an industry can achieve it. How do you identify if PFL has the lowest cost in the industry?

valerie3922

原帖由 future1210 于 2012-4-17 16:26 发表
hey, do you think that the halal products with the intention of growing sales in Asia should be one of the plan for growth? and do you think Asia is the current mkt or the new mkt? thanks.

I reverse what I said about Asian market. I' ve asked a local, he thinks that growing sales in Asia means PFL is already selling in Asia. So it is a current market

future1210

but one type of low-cost strategies (3.24) is an inexpensive location for operations..should this strategy include?

valerie3922

原帖由 future1210 于 2012-4-17 21:14 发表
but one type of low-cost strategies (3.24) is an inexpensive location for operations..should this strategy include?

Unless this inexpensive location can provide the lowest cost base for Pfl, it is still not a low cost strategy. Page 23 says, many managers confuse a low cost strategy with cost control. All company try to low cost but very few companies pursue low cost strategy. I still cannot find enough evidence about low cost strategy

future1210

i c...a bit confused..so you think only differentiation strategy, right? with brand names, wide range of products and innovative products?

valerie3922

原帖由 future1210 于 2012-4-17 21:32 发表
i c...a bit confused..so you think only differentiation strategy, right? with brand names, wide range of products and innovative products?

I am not 100 percent sure, let's see what other people say about this.

ellentang

quote]原帖由 valerie3922 于 2012-4-17 21:28 发表

Unless this inexpensive location can provide the lowest cost base for Pfl, it is still not a low cost strategy. Page 23 says, many managers confuse a low cost strategy with cost control. All company  ... [/quote]

on 3.23 it is said that lowest-cost strategy is not widely available, but did not mention that low-cost stragety is not widely available. on 3.24 figure 3.7, an inexpensive location for operation which PFL did to move to VIC and close NSW operation. It is means its generic strategy is low cost as there is not much differentiation in product itself.

Further please refer to example 3.9, Virgin is low cost stragety but it did not means that its cost is the lowest among all airlines.

kevinfeng86

汗！都盖这么多层了？真牛！

我看完也加入！

valerie3922

原帖由 ellentang 于 2012-4-17 21:48 发表
quote]原帖由 valerie3922 于 2012-4-17 21:28 发表

Unless this inexpensive location can provide the lowest cost base for Pfl, it is still not a low ...

Virgin blue wa be able to claim the lowest cost before tiger enter the market. It will change its strategy because of other competitors. See case 3.9

final10888

cant agree more,

the case did not mention much on differentiation, but touched a few times on lower cost base and manufacturing efficiency through the increased economies of scale.

xiaochahu

It's just your guess. It clearly says push into northern states wih Four'N Twenty. (new market)
Australian company doesn't mean it covers all region of Australia at the same time. it takes time to cover all regions.

BP contracts for me is definately a new customer segment. (convenicne stores)