CPA 117 2013 S1 Case 1 - McDonald's

MiracleWei

tao-tao 发表于 2013-4-17 22:19
想问一下， 有谁知道Mcdonal 的Weakness? SWOT 分析。。

网上看到的：

  unhealthy
  high employee turnover
  compete only by price rather than product

不知case中没有涉及的内容能列举出来么

MiracleWei

哦对
还有说franchisee对总部的不满 既然给出那么多加盟费用 加盟门槛又那么高 也许也是未来的阻碍吧

MiracleWei

mcd进入新市场 很注重culture这方面的调整 我记得folder里有迎合culture这一块儿的内容。得找找。

tao-tao

Polly 发表于 2013-4-18 20:10
我也在想这个问题，会不会是three global priorities??

我觉得不是， 那是Priorities

Polly

tao-tao 发表于 2013-4-18 20:20
我觉得不是， 那是Priorities

那是啥呢~~

tao-tao

MiracleWei 发表于 2013-4-18 20:14
网上看到的：

  unhealthy

那个   compete only by price rather than product 是什么意思呀？
文中只有Unhealthy

tao-tao

Polly 发表于 2013-4-18 20:21
那是啥呢~~

我也在问这个

Kevin2013

TANDC 发表于 2013-4-18 17:03
用Ansoff 可以分析到Franchies 吗？New market development?大家觉得呢？

Something can be dig from the development time-frame of McDonald. New market development, Product development,and market penetration.

Kevin2013

MiracleWei 发表于 2013-4-18 20:14
网上看到的：

  unhealthy

I agree with the "Unhealth" issue, as in the overview part, it says Subway is getting popular, as a healthy fast food business.
In the case study material, there is nothing about high employee turnover.

Kevin2013

carolynding 发表于 2013-4-17 22:15
因为Mcd这个case里都没有external environment的介绍，没法分析extl consistancy
啊

5 question model and the SWOT can be applied regarding external analysis. But I don't believe SWOT will be marked in this Case, as well as the Balance Score card.

sm375

McCafe是属于new product或者related diversification?

laalaa

sm375 发表于 2013-4-19 10:46
McCafe是属于new product或者related diversification?

我看网上的信息，它把Mccafe的东西罗列在beverage和dessert里了，没有分开把Mccafe当作一个部门，但是有地方就是分开了Mccafe的店，怎么讲好呢?

carolynding

Kevin2013 发表于 2013-4-18 22:33
5 question model and the SWOT can be applied regarding external analysis. But I don't believe SWOT ...

5Q model and SWOT are both used to analysis current strategy in the organization which is internal environment la.

carolynding

laalaa 发表于 2013-4-19 11:04
我看网上的信息，它把Mccafe的东西罗列在beverage和dessert里了，没有分开把Mccafe当作一个部门，但是有 ...

东西罗列哪里不重要。我觉得是diversify product。 因为无论从客户群，产品特点，所需设备来说，cafe和fast food restaurant是不一样的。

carolynding

大家觉得Mcd里M6有什么可以准备的么？？

wei5566

carolynding 发表于 2013-4-19 14:16
大家觉得Mcd里M6有什么可以准备的么？？

话说 M5、6 还不知道要写些什么。

都说 M5 － Rumelt 必考，那就往里套呗，可具体得如何分析呢？

M6 － 7's 呗，可实在也不知如何准备呢？ 8 step 应该也要准备吧？

MiracleWei

你们觉得那么高的加盟费用 算一个弱点么

MiracleWei

rumelt估计不会考external consistency
其他的大家都尽量写一写 拿上来对一对

wei5566

有 Customer risks、Transition risk、Stagnation risks、Industry risks、Brand risks 吗？
感觉沒有呀 、、、

MiracleWei

Kevin2013 发表于 2013-4-18 22:20
Something can be dig from the development time-frame of McDonald. New market development, Product  ...

timeline里哪个属于 market penetration？虽然主文里有很多比如drive thru extended hours

风云1

Identify the stage of industry life-cycle for McDonald case. What stage do you think is correct?

I think it's growth stage and moving into maturity, what do you think?

lindsay1028

风云1 发表于 2013-4-20 18:45
Identify the stage of industry life-cycle for McDonald case. What stage do you think is correct?

I  ...

Could you please tell me why you think that is growth and maturity stage? I could not find any information are talking about the industry. Most of the information in the case is just about the McDoland's.

Thank you.

佑佑

楼主qq多少？想加了讨论一下。

风云1

reply #53,  I don't have QQ, could we discussed via MSN messanger? what's your ID? I will add you

佑佑

风云1 发表于 2013-4-20 23:32
reply #53,  I don't have QQ, could we discussed via MSN messanger? what's your ID? I will add you

not using messenger any more, sorry.

佑佑

想讨论麦当劳案例的可以加我的QQ，1305981173.

carolynding

MiracleWei 发表于 2013-4-20 16:46
timeline里哪个属于 market penetration？虽然主文里有很多比如drive thru extended hours ...

Drive through, extend time are all market penetration cos it is just improve the current situation. No new makt nor new product

carolynding

风云1 发表于 2013-4-20 18:45
Identify the stage of industry life-cycle for McDonald case. What stage do you think is correct?

I  ...

Cannot conclude from the case as there was none background provided in case, but just conclude from common sense

wei5566

风云1 发表于 2013-4-20 18:45
Identify the stage of industry life-cycle for McDonald case. What stage do you think is correct?

I  ...

Base on sales growth (Table 1)

USA        :        Mature
Europe        :        Mature
APMEA        :        Growth

MiracleWei

how do you describe the value proposition of McDonalds?