CPA 117 - Case 1 Patties Food Ltd 分析

valerie3922

I don' t think it has entered a new market. If you read page 1, it says PFL sells to retailers and food service outlets(sport venues or cafe). So it's existing distribution channel includes sporting venues already. It is neither a new channel nor it's a new market.
What do you guys think.

czho011

Hi Ninakim,
My opinion its just about the product development. Check first and third paragraph, it uses words like ' innovative new range of Smoothie...', 'new frozen Smoothie...', 'product innovation'; which indicate its a new product targeting the existing 'dessert' market?

lol

ninakim

Hi CZHo011,

thanks for your reply.  I do understand what you mean, but I am not sure if smoothie market a part fo the dessert market though??

future1210

i think we need to define what is the current products and what is the current mkts. The current market is In-Home (retailers, eg supermarket) and out-of-home (foodservice outlets, eg sporting venues or cafes). and the current products are Frozen Savoury, Dessert and Fruit. The contract win for BP sites, I think it is a new distribution channel for In-Home, should it be mkt penetration? For Smoothie cubes i think it is product development (expanding the product line - adding different flavour options). For sports stadiums, the product is unchanged, the mkt is unchanged (in australia and Out-of-Home), the purpose is to attract new customer to gain greater market share of existing customer segments, should be mkt penetration, right?

valerie3922

原帖由 ninakim 于 2012-4-17 16:19 发表
Hi CZHo011,

thanks for your reply.  I do understand what you mean, but I am not sure if smoothie market a part fo the dessert market though??

On page 1, para4, it says PFL' dessert products include fruit smoothies

future1210

hey, do you think that the halal products with the intention of growing sales in Asia should be one of the plan for growth? and do you think Asia is the current mkt or the new mkt? thanks.

czho011

I got my idea from page 2.56. This case is talking about the 'Frozen food industry', and it includes 'frozen savoury, dessert and fruit' market. Or In-home and out-of-home Market.
It depends on how we define the customer need.

ninakim

oh god.. I overlooked it..  ^  ^;; thanks so much !!!

ninakim

thanks czho011!! please see valerie3922's reply on #35! it is just a new product development.

youhei305

To  future1210: i think Asia is one of the current MKT.

future1210

thanks for your reply. so the geo mkt should be Australia, US and Asia, right?

valerie3922

原帖由 future1210 于 2012-4-17 16:23 发表
i think we need to define what is the current products and what is the current mkts. The current market is In-Home (retailers, eg supermarket) and out-of-home (foodservice outlets, eg sporting venues  ...

BP supplies hot pie and sausage rolls, people would consume immediately, so it is new distribution channel for out-of-home service. Four and twenty did not create a new channel, but it entered northern states, is this a new market?

czho011

market penetration FTW

youhei305

这个case是不是不涉及strategy capabilities的问题？

youhei305

agree！～

valerie3922

原帖由 future1210 于 2012-4-17 16:26 发表
hey, do you think that the halal products with the intention of growing sales in Asia should be one of the plan for growth? and do you think Asia is the current mkt or the new mkt? thanks.

It has not entered Asia yet, but it has the intention. So it is a new market.

ninakim

Agree~!(monkey35)

future1210

i don't think it is a new market by entering into northern states, as the current geo market is in Australia, not saying a specific region. so as i said,  the purpose is to attract new customer to gain greater market share of existing customer segments (foodservice outlet, eg sporting venues). thanks.

future1210

what do you think for other 2? BP and smoothie

valerie3922

原帖由 future1210 于 2012-4-17 16:50 发表
i don't think it is a new market by entering into northern states, as the current geo market is in Australia, not saying a specific region. so as i said,  the purpose is to attract new customer to gai ...

You are right. Case 1 is not talking about new market, it has somthing to do with new products but it is more likely that the case factor is related to 5q, strategic capabilities, corporate strategy ect. What do u think.

czho011

MAYBE just the capability not the strategic capability, coz the key success factors of the industry is not available in this case

future1210

i am not sure about strategic capabilities, because there is few info in the case we can refer to answer it.. I think could be related to 5Q, BSC and Ansoff..

youhei305

The same conclusion.

In addition, no competitior info available.

youhei305

exactly the same idea with me.....

youhei305

Yet for BSC, could you please let us know how to present the financial perspective?

czho011

How about BSC, I can only see evidence for 'the financial perspective'.

czho011

strong cash flow, strong growth?

not sure about the other 3 perspective, anyone can help?

lenachong82

Asia is a current market as it said: "has DEVELOPED", from my understanding, it sounds like a new entry (market penetration) which plan to achieve more growth in the future.

Regarding the Customer perspective of BSC. Is it relates to the sentences "strong relationship with major supermarket" which lead to repeat business and product loyalty? as Supermarket is the key customers.

What do you guys think?

lenachong82

原帖由 valerie3922 于 2012-4-17 16:47 发表

It has not entered Asia yet, but it has the intention. So it is a new market.

But in my opinion, is has entered. As the sentence sounds this way: "has developed" (already developed), "intention of growing sales" (entered but not grow as expected yet, wish to had more growth in sales in the future). What do you think?

youhei305

There was increased marketing for the premium range of Herbert Adams savoury products.

请问大家这句话什么意思？premium range 是额外奖金还是保费？