CPA 117 Extended Case Study

nokjo86

根据我上一次考不过的经验，记得也要准备一下比较表皮的问题，上一次竟然出了一条SWOT，然后分析Weakness和threat，当时候雷了一下，而且问题可能是比较细，不会整个model都问，所以就算一个model不是整个都能做出来也不能直接跳过，上次也有问8step但就只问了一个step而已

已经做完case analysis的童鞋们就交流一下

siyuezhao

there are competitors, like nescafe, doewe, kraft and tchibo

siyuezhao

good hint

z3156924

原帖由 schee 于 2011-10-14 17:49 发表
Trying to apply Module 5: Making Strategic Choices to Case 3

Not sure where to start? any idea? thanks

me either...any good suggestions??!?

siyuezhao

if you want to apply M5, you haveto apply  M3 and M2's content into this case first.  however, today i tried to analysis this case through SWOT, BSC  and strategic capability analysis, i can't find the weakness or any weak performance for Lavaza coffee at all.  
I am not sure if i was wrong or there shouldn't have any questions related to those topics in the exam.

same problem, no informaiton for its competitors too.

gerence

原帖由 siyuezhao 于 2011-10-15 01:34 发表
if you want to apply M5, you haveto apply  M3 and M2's content into this case first.  however, today i tried to analysis this case through SWOT, BSC  and strategic capability analysis, i can't find th ...

I found the case talks a lot about strength and threats, a bit about oppotunities, but it doesn't really mention anything about weakness....

gerence

原帖由 siyuezhao 于 2011-10-14 20:00 发表
there are competitors, like nescafe, doewe, kraft and tchibo

personally, I don't think instant coffee manufacturers and coffee roasters are competitors, coz they are operating in difference industry segments through different distribution channels. So I'm not sure if competitors analysis is relevant here or not.

z3156924

原帖由 gerence 于 2011-10-15 03:40 发表


personally, I don't think instant coffee manufacturers and coffee roasters are competitors, coz they are operating in difference industry segments through different distribution channels. So I'm not ...

I do think instant coffee manufacturers are competitors for these roasted manufacturers, for example say, if all people started to drink instant coffee, the market share for roasted coffee would reduce. therefore they are direct competitors.

z3156924

原帖由 gerence 于 2011-10-15 03:40 发表



I found the case talks a lot about strength and threats, a bit about oppotunities, but it doesn't really mention anything about weakness....

agree!!!
its really hard to find Lavazza got any weaknesses, seems its a really successful company!

z3156924

in regards to Rumelts criteria, do you guys have any idea? do you think we only need to apply one strategic option:growth
or we need to analyze each particular  strategy, e.g building new plant in India..

any thoughts?

cathyhao79

How do you address Political factors in TEMPLES that affect future industry growth?

schee

re Politics I think you can say Lavazza joined other roasters to form International Coffee Partners to work with international and local non government.....se page 17of case "early 2000s"

cathyhao79

Thanks! I was thinking this point, but not quite sure

kreuz777

i also can not find any about 'legal and envir' in temples, for weakness, can we say 'Growth in world consumption is low, 1.2% a year'  sth like this ?

schee

I think is-
Legal: subject to ESE standard - see page 14
Environment: consumer getting more conscious about consumption (ie socially responsible)

siyuezhao

i think in this case, the demand for coffee is increasing, especially in traditionally tea consumption country.
also,"let's meet for coffee" is a good indication for the growing demand for coffee.

kreuz777

thanks, growing in income levels rising countries but not for world, not sure for this pt.
and regarding to figure1: porter's 7 forces could be tested, E.g; buyer is buyer consumer is buyer's buyer, manufacturer is supplier etc..

yonei999

Vertical integration into coffee chain is a separate approach apart from market development and product developement. looking at the bigger picture, Lavazza is also selling a solution not just purely coffe as a commodity...

yonei999

yep, one of the acquisitions/franchise/partnership could form a test point...

xujie

原帖由 z3156924 于 2011-10-15 10:44 发表
in regards to Rumelts criteria, do you guys have any idea? do you think we only need to apply one strategic option:growth
or we need to analyze each particular  strategy, e.g building new plant in In ...

Strategic options 就只有那4 个。。。书上给的

maidywang

原帖由 yonei999 于 2011-10-15 22:54 发表
Vertical integration into coffee chain is a separate approach apart from market development and product developement. looking at the bigger picture, Lavazza is also selling a solution not just purely  ...

hi yonei999, what's origination of 'vertical integration' in the study guide?

yonei999

pg 4.16 - 4.17. they are the ones likely to be ignored

maidywang

thanks mate!

gerence

原帖由 cathyhao79 于 2011-10-15 11:47 发表
How do you address Political factors in TEMPLES that affect future industry growth?

I didn't see any related information on political factors...

gerence

原帖由 yonei999 于 2011-10-15 22:54 发表
Vertical integration into coffee chain is a separate approach apart from market development and product developement. looking at the bigger picture, Lavazza is also selling a solution not just purely  ...

I agree with you here.

couldn't fit vertical integration under any quadrand of Ansoff matrix.

yonei999

Plus, the training centre initiatives are solution to spreading a coffee culture which is a combination of quality, innovation and tradition.

gerence

原帖由 yonei999 于 2011-10-16 01:03 发表
Plus, the training centre initiatives are solution to spreading a coffee culture which is a combination of quality, innovation and tradition.

Good point!

I've been wondering how to use these case materials!

Thanks :)

[ 本帖最后由 gerence 于 2011-10-17 15:24 编辑 ]

cathyhao79

I feel a bit confused between vertigal integration & diversification. My understanding is Lavazza expanded through coffe chains relates to forward integration and selling directly to the end consumer.,but it also sounds like diversification (related)

nikyxin

原帖由 sofiwy 于 2011-10-13 23:29 发表
hi ,
hi ,
1.wats generic strategy in Laz ?  methinks leadership - both on LC & Diff

2. also, seems to me there some Aus mkt figures pop up somewhere , any hints/ ??

3.pg14, the four Laz factories ,wat are they referring for ?BSC-internal process ?

4.no competitiors indicated here, so no need to address strategic capabilities, key s/factors lo ?

5. diversification, methinks it all coffee-related biz development , so no further action in here  .

大家觉得KSF会不会考？可以写的出来，但是competitor的信息太少了，只能主观判断是不是比Lavazza做的好。

freefalling340

Any pts for the new factory in India?

Is it a stragey for lowering the cost of production or???