CPA 117 Case3-AUS Travel Agency Industry 讨论贴

mj3g3g

原帖由 tinayangyan 于 2011-5-1 12:07 发表
what is the opportunities for FCL?

Can anyone respond my question as well? :)

page16最后一段的第二句和倒数第二句都可以做为FCL的OPP

feiijuin

请教，如何分析FCL 和 Webjet 的 internal process perspective ？

saturday09

请问有人写了 7S 吗？

yufeng_wu

FCL developed its online presence. 这事market development 还是market penetration??

yaofanny

原帖由 Scout 于 2011-5-1 12:08 发表
大家觉得 threat of new entry is low, medium or high?

threat of new entry is low, low capital required. low barries.

yaofanny

原帖由 yufeng_wu 于 2011-5-1 20:24 发表
FCL developed its online presence. 这事market development 还是market penetration??

market penetration 吧，FCL本来就有这个market, 虽然做的不好，也还是有。

yaofanny

7S 和 8Step 都还没有写。 感觉3篇文章都都没有相关的内容啊。大家有什么想法吗？

yaofanny

原帖由 CMAO 于 2011-5-1 12:14 发表
Cruise demanding increasing, short holidays?

FCL的opportunity 也不是很好找，我多写了一个：
The corporate segment of the business offers significant growth opportunities.

saturday09

原帖由 yaofanny 于 2011-5-1 20:38 发表
7S 和 8Step 都还没有写。 感觉3篇文章都都没有相关的内容啊。大家有什么想法吗？

8S 写了，但真的没什么战略转型，只有一点点option执行的线索。我觉得有点.......

还有，公司life style和leadership的关系，大家是怎么写的？
flight center -- mature --- care taker
webjet --- growth--- risk taker

saturday09

我归为后者。因为不是很受重视，也没起到什么作用。

yaofanny

原帖由 saturday09 于 2011-5-1 21:23 发表



8S 写了，但真的没什么战略转型，只有一点点option执行的线索。我觉得有点.......

还有，公司life style和leadership的关系，大家是怎么写的？
flight center -- mature --- care taker
webjet --- growth--- risk taker

Australian travel agency 这篇文章好像都没有说leadership. FCL 说了一点CEO of FCL 觉得网上订票不重要，别的好像都没有吧。

cwong

是product development, 同意吗

新人新气象

我也觉得是，和CRUISE PACKAGE SALES 的STRATEGY是一样的

gohome

原帖由 yaofanny 于 2011-5-1 21:37 发表


Australian travel agency 这篇文章好像都没有说leadership. FCL 说了一点CEO of FCL 觉得网上订票不重要，别的好像都没有吧。

我觉得leadship主要集中在case 2, 7S在case 2考的可能性大， case 3不太可能考，除非CPA发疯了

coollemon

原帖由 gohome 于 2011-5-1 23:31 发表


我觉得leadship主要集中在case 2, 7S在case 2考的可能性大， case 3不太可能考，除非CPA发疯了

同意~~在CASE3里,完全不打算话时间准备LEASERSHIP的东西.

Scout

如果FCL添加online booking function给international flights, 算不算product development？

yaofanny

原帖由 Scout 于 2011-5-2 15:41 发表
如果FCL添加online booking function给international flights, 算不算product development？

我觉得算，因为目前FCL的网上订票系统没有国际业务。 Good point, thanks

herbie

原帖由 yaofanny 于 2011-5-1 20:38 发表
7S 和 8Step 都还没有写。 感觉3篇文章都都没有相关的内容啊。大家有什么想法吗？

我也三篇文章都没有用到7S...

yjkim2

FCL Opportunity
Short break and Long Weekend Holiday Program
Offer more complex and complete service

Scout

FCL BSC的 Financial performance大家认为是weak, medium or Strong?

smilecat

感觉考试的时候选择题里可能有选FCL和Webjet 的generic strategy;

FCL: Differetiation
Web: Focus differentiaton
不知道大家觉的怎么样？

lalaladog

原帖由 smilecat 于 2011-5-3 00:01 发表
感觉考试的时候选择题里可能有选FCL和Webjet 的generic strategy;

FCL: Differetiation
Web: Focus differentiaton
不知道大家觉的怎么样？

FCL-Leadership

Webjet - stuck in the middler ( low cost operation&niche market-only aus.&only online leisure travel-unique services)

how do u think? Thax!

yaofanny

原帖由 lalaladog 于 2011-5-3 02:25 发表


FCL-Leadership

Webjet - stuck in the middler ( low cost operation&niche market-only aus.&only online leisure travel-unique services)

how do u think? Thax!

FCL - leadership - low cost and differentiation in higher margin products
Webjet - differentiation in online selling for leisure traller only

个人意见，欢迎讨论

lalaladog

原帖由 yaofanny 于 2011-5-3 14:23 发表


FCL - leadership - low cost and differentiation in higher margin products
Webjet - differentiation in online selling for leisure traller only

个人意见，欢迎讨论

agreeing with only online selling leisure package only.. how about technology focus? is that for focus stragety? and also, online operation is lower cost.. low cost??

smilecat

原帖由 smilecat 于 2011-5-3 00:01 发表
感觉考试的时候选择题里可能有选FCL和Webjet 的generic strategy;

FCL: Differetiation
Web: Focus differentiaton
不知道大家觉的怎么样？

又看了一遍，觉得
FCL: Differentiation + focus niche

lalaladog

原帖由 smilecat 于 2011-5-3 17:26 发表


又看了一遍，觉得
FCL: Differentiation + focus niche

why? confused...thax!

lalaladog

how's bargaining power of suppliers?? low or high?
so many providers with diff. products. but customers are willing to book direct with them.. and also drop comm. fee offered to agency

t_hhcn

how do you guys write about webjet's share mkt performance??? Anyone?

feiijuin

原帖由 t_hhcn 于 2011-5-3 18:26 发表
how do you guys write about webjet's share mkt performance??? Anyone?

同问！

t_hhcn

also, did you guys mention power of suppliers and power of buyers (factors affecting industry profitbaility)??

it appeared to be irrelevant to be adressed here, as case 3 states that..." travel suppliers such as airline that offers their servies direct to travellers are not considered to be part of the aust travel agency industry..."

Help! im confused