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civ 发表于 2021-2-18 12:55 
据说脸书是上年纪的人用的
https://www.fiber.com.au/post/so ... ebook%20users%20are,are%20aged%2065%20and%20more.
不是哦，有人口统计信息的。澳洲有1500W 活跃账户。
Facebook:
Demographics 2020
Facebook has 2.89 billion monthly active users, of which 11.23 million are in Australia.
The total number of active mobile users is 2.2 billion.
69% of all adults in the US are using Facebook.
Women between 18 – 24 and males between 25 -34 age groups constituted the most significant demographic group of Facebook users.
74% of high-income earners use Facebook.
Demographics 2019
Facebook has 2 billion monthly active users worldwide, of which 15 million are in Australia.
88% of Facebook users are aged between 18 and 29.
84% of Facebook users are aged between 30 and 49.
72% of Facebook users are aged between 50 and 64.
62% of Facebook users are aged 65 and more.
Millennials and Gen X are more likely to share content on Facebook.
84% of Facebook users earn less than USD30K p.a.
80% of Facebook users earn between USD20K and USD49K p.a.
75% of Facebook users earn less than USD50K and USD70K p.a.
77% of Facebook users earn more than USD75K p.a.
Women make for 52% of Facebook users.
Men make for 48% of Facebook users.
Usage 2020
79% of Australians are on social media.
The daily time spent with social media in Australia is 1h 44m.
The most used social media platforms in Australia is YouTube & Facebook (80%)
Most people check social media at home (96%), public transport (43%), and at work (35%)
Almost eight in ten people (79%) now use social media, which is 10 points higher than last year.
Usage 2019
75% of Facebook users spend over 20 minutes on the platform every day.
90 million users access their Facebook accounts with desktop – every month.
Those using the desktop to access Facebook spend an average of 2.5 seconds with each piece of content.
179 million users access their Facebook accounts on smartphones – every month.
Those using smartphones to access Facebook spend an average of 1.7 seconds with each piece of content.
Engagement 2020
Video posts get at least 59% more engagement than other post types.
Facebook’s maximum video length is 240 Minutes (4hrs), with a max file size of 4 GB.
The optimal length of a Facebook video is between 3 and 5 minutes.
Facebook live videos are watched 3X longer than those that are no longer live.
Posts published between 9 pm-11 pm EST seems to perform the best.
Engagement 2019
People are 5X more likely to watch Facebook videos on their phones.
On average, Facebook generates more than 8 billion daily views of video content.
More than 100 million video hours are watched per day on Facebook.
Facebook videos are shared an average of 89.5X more than other content on Facebook, making them the most shared type of content on the site.
Native Facebook videos have 10X more reach than YouTube links.
85% of Facebook users consume video content with the sound off. This explains why captioned video ads can increase views by 12%.
Using Facebook Live is rapidly growing – broadcasts from Pages have increased by 50% in the past year.
Facebook live videos are watched for 3X longer during the actual stream than the replay.
32% of people regularly engage with Facebook Pages, leaving more than 5 billion comments on Facebook Pages each month.
Facebook Pages with smaller followings tend to have higher reach and engagement rates.
Businesses 2020
93% of companies are active on Facebook.
There are more than 300,000 active Messenger bots.
20 billion messages are sent between people and companies every month.
49% of Facebook users like a brand’s page to show their support.
6 billion Facebook users are connected to a small business on the platform.
B2B decision-makers are spending 760 minutes a week on Facebook.
Businesses 2019
43% of B2B businesses have acquired a client through Facebook.
48% of B2B technology buyers use Facebook for ‘general education.’
48% of B2B technology buyers refer to Facebook as they make ‘final decisions.’
3% of users follow brands on Facebook.
50 million businesses have Facebook Pages in their name.
39% of users say they’ll follow a Facebook Page to receive a special offer.
Facebook has a total of 80 million Pages for Small and Medium Businesses (SMBs).
78% of American consumers say they’ve discovered products on Facebook.
8% of social media marketers worldwide said Facebook produced the best ROI for them.
32% of influencers say Facebook is the best social media platform for influencer marketing.
9% of online consumers turn to Facebook for holiday shopping ideas.
Ads 2020
7 million businesses use Facebook for advertising.
Over 90 per cent of Facebook ad revenues are coming in via mobile.
The average engagement rate for an organic Facebook post is 3.91%.
72% of B2C marketers reported that Facebook was their top social advertising channel.
Facebook video ads have the lowest CPC, with an average CPC of USD1.86.
Adding a call-to-action button to your Facebook ad boosts the click-through rate by 2.85X.
26% of people who click on ads report making a purchase.
Ads 2019
26% of users who clicked on a Facebook Ad report making a purchase.
The average click-through rate (CTR) in Facebook ads across all industries is .90%.
The industry with the highest click-through rate (1.61%) on Facebook is the legal industry.
The industry with the lowest click-through rate (0.47%) is the employment and job training industry.
The average cost per click (CPC) in Facebook ads across all industries is USD1.72.
The industry with the highest cost per click (USD3.77) on Facebook is the finance and insurance industry.
The industry with the lowest cost per click (USD0.45) is the apparel industry.
The most effective length for an ad title on Facebook is four words and 15 words for link description.
Images account for 75% to 90% of Facebook Ad performance.
A whopping 93% of social media advertisers are using Facebook Ads.
The average cost per ad on Facebook increased by 17% in 2018’s Q2.
Though Facebook ad costs rose in 2018’s Q2, ad impressions increased by 21%.
Top Brands 2020
Coca-Cola’s Facebook page has 107.4 million likes.
McDonald’s Facebook page has 80 million likes.
Netflix’s Facebook page has 61 million likes.
Top Brands 2019
Red Bull’s Facebook Page has 49 million likes.
Nike Football’s (Soccer) Facebook Page has 45 million likes.
PlayStation’s Facebook Page has 38.5 million likes.
Pepsi’s Facebook Page has 37.5 million likes.
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给女儿选小学的经历＋参观过的学校点评 (2015-4-19) shangplus 
楼主:astina
发表于 2021-2-18 11:31
