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原帖由 lost 于 2008-8-22 22:06 发表 
是的，新西兰，美国都叫BurgerKing, 在澳大利亚叫HungryJack, 但卖的东西都是一样的。
本来还不相信，因为记得在澳洲买过burger king.查了一下才知道burger king 在2002年退出澳洲市场了。(paopaobing(40)) (paopaobing(66))
这年头，世道变的好快啊。(paopaobing(27))
下面一段是burger king在澳洲的过程，挺有意思的。(paopaobing(41))
INTRODUCTION
Competitive Foods is one of Australia's largest privately held businesses that manages and operates the Hungry Jacks franchise of restaurants in Australia. When Burger King decided to expand its operations into Australia, it found that its business name was already trademarked by a man running a small takeaway food shop. In consequence, the Australian franchisee, Jack Cowin, was provided by Burger King with a list of possible alternative names that Australian Burger King restaurants could be branded as. These names were derived from pre-existing trademarks already registered by Burger King and Pillsbury (which was, at that time, the parent company of Burger King). Cowin selected the branding Hungry Jack's, echoing his name and sentiment. 'Hungry Jacks'.
HISTORY / BACKGROUND
1971 - The first Australian franchise of the Burger King Corporation, established in Perth and was branded as Hungry Jack's.
1972 - First South Australian restaurant opened.
1981 - First New South Wales restaurant opened.
1986 - Entered Victoria by purchasing 11 failing Australian Wendy's Old Fashioned Hamburgers locations and rebranding them under the Hungry Jack's name.
1990 - There were changes to the franchise agreement which allowed Competitive Foods to franchise Hungry Jack's restaurants as independent businesses.
1996 to 2001 - When the existing Australian registered trademark for Burger King lapsed in 1996, the American parent company wanted Cowin to change the Hungry Jack's outlets over to the Burger King name. Cowin resisted the change, but despite this Burger King proceeded between 1996 and 2003 to open more than seventy outlets in Australia under the Burger King name. As a result of Burger King's action, Hungry Jacks Pty Ltd began legal proceedings in Australia against the Burger King Corporation citing violation of the master franchising agreement. In 2001 the case was finally resolved in favour of Hungry Jacks.
2002 - Burger King Australia exited the country and sold a 51% share of its Australian restaurants to TPF, the company that operates Burger King in New Zealand.
2005 - TPF decided to exit the Australian market and sold its 51% share of the former Burger King sites to Hungry Jack's Pty Ltd.
- Introduced a breakfast menu in late 2005 in three states (Queensland, New South Wales, and Northern Territory).
2006 - Subsequently introduced a breakfast menu into the other states in October.
PRODUCTS
The principal activities of Competitive Foods Australia include the management and operation of convenience food outlets and the processing of food products.
Hungry Jack's is a franchisee of Burger King that owns, operates and franchises over 300 restaurants across Australia.
Hungry Jacks predominantly sells hamburgers, various types of chicken sandwiches, french fries, soft drinks, and desserts. The restaurant also offers salads and vegetarian items and wraps.
The Hungry Jack's logo is based on the original Burger King "bun halves" design, and has been used since Hungry Jack's founding in 1971. The Company currently uses an updated version of the "bun halves" logo, featuring the smoother font used in revised Burger King logo from 1994. |
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楼主:舒克
发表于 2008-8-22 13:27
