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本帖最后由 carolwei 于 2013-10-18 10:47 编辑
attached 2 cases from 2013 S1 Leadership (got D). hope they can be helpful. good luck!
以下是上学期的考点:
market penetration
product development
market development
benefits n risks of franchising, how to deal with risks
7-S model: strategy, shared value, skills...
External environment - how do they affect industry growth. indentify factors for industry strong growth
Rumelt's criteria - e.g. external consistency, feasibility, competitive advantage
BSC - financial, customer, internal business
建议大家只是参考，最好书上的重点都准备一些，以免题目有变动。还有注意看题目的分数写答案，上次有个小题9分，就临时发挥多写几句。 |
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