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来复习一下steve jobs在斯坦福的演讲。Stay hungry, stay foolish. (翻译为 生于忧患,死于安乐?) [复制链接]

发表于 2011-9-7 22:45 |显示全部楼层
此文章由 Harvi 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 Harvi 所有!转贴必须注明作者、出处和本声明,并保持内容完整
http://news.stanford.edu/news/2005/june15/jobs-061505.html

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

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参与人数 1积分 +2 收起 理由
+ 2 谢谢奉献

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发表于 2011-9-7 23:06 |显示全部楼层
此文章由 ATO 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 ATO 所有!转贴必须注明作者、出处和本声明,并保持内容完整
Stay hungry, stay foolish还是翻译成装疯卖傻比较好

发表于 2011-9-7 23:06 |显示全部楼层
此文章由 mxgong 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 mxgong 所有!转贴必须注明作者、出处和本声明,并保持内容完整
生于忧患,死于安乐? 翻出来是这个意思? 你太有才了。

要知道我用这个名句做签名的。要是这个意思,我就删了。

我宁愿翻译简单点的: 欲望,低调。

发表于 2011-9-7 23:41 |显示全部楼层
此文章由 守望者 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 守望者 所有!转贴必须注明作者、出处和本声明,并保持内容完整
苹果的政策其实就是, 让市场永远饥渴,永远把顾客当作技术白痴

发表于 2011-10-6 23:44 |显示全部楼层
此文章由 Harvi 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 Harvi 所有!转贴必须注明作者、出处和本声明,并保持内容完整
顶起来

退役斑竹 2007 年度奖章获得者 2008年度奖章获得者 特殊贡献奖章 参与宝库编辑功臣

发表于 2011-10-6 23:47 |显示全部楼层
此文章由 黑山老妖 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 黑山老妖 所有!转贴必须注明作者、出处和本声明,并保持内容完整
用户不想知道technical details,他们只想要一个简单易用的产品。
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发表于 2011-10-6 23:47 |显示全部楼层
此文章由 flyspirit 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 flyspirit 所有!转贴必须注明作者、出处和本声明,并保持内容完整
stay hungry, stay foolish中文译为:  求知若渴, 虚怀若愚

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参与人数 3积分 +14 收起 理由
黑山老妖 + 8 偶对你的景仰如滔滔江水
JuJu + 3 这个好
1000 + 3 你太有才了

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发表于 2011-10-7 09:00 |显示全部楼层

英语有时候很难找到单独的一个中文词语来解释

此文章由 salesman 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 salesman 所有!转贴必须注明作者、出处和本声明,并保持内容完整
配合上文语境,我的理解是

不要满足现状,不要计较眼前的得失,踏实而进取。

发表于 2011-10-7 09:05 |显示全部楼层
此文章由 lingyang 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 lingyang 所有!转贴必须注明作者、出处和本声明,并保持内容完整
顶顶顶

发表于 2011-10-7 09:08 |显示全部楼层

回复 守望者 4# 帖子

此文章由 lingyang 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 lingyang 所有!转贴必须注明作者、出处和本声明,并保持内容完整
“让市场永远饥渴,永远把顾客当作技术白痴”,你让其他任何厂商试试看这招,铁定死的惨惨的。 艺术与技术的经典结合只有苹果。

经典的营销策略是把顾客当成上帝,但是只有jobs的苹果能把顾客融合进公司的战略,89%的客户忠诚度一定程度上颠覆了“顾客就是上帝的”营销理论

[ 本帖最后由 lingyang 于 2011-10-7 09:11 编辑 ]

发表于 2011-10-7 09:37 |显示全部楼层

回复 flyspirit 7# 帖子

此文章由 yutoubao 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 yutoubao 所有!转贴必须注明作者、出处和本声明,并保持内容完整
Perfect translation! (paopaobing(3))
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发表于 2011-10-7 09:37 |显示全部楼层
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mark

[ 本帖最后由 sinbapj 于 2011-10-8 21:13 编辑 ]
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发表于 2011-10-7 09:53 |显示全部楼层
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在一片哀思中,SOHO中国[4.75 1.06%]董事长潘石屹不慎用“苹果”砸伤了自家的“房子”。

获悉乔布斯去世后,潘石屹在微博上表示:“‘苹果’董事会应该马上做一决定:大量生产1000元人民币以下一部的iPhone和iPad,让更多人用上‘苹果’,这是对乔布斯最好的纪念。 ”在这条带些调侃的内容后,网友“唐若丁9983”转发留言说:“潘总哪天要也去世了,也请贵公司推出1000元人民币一平方米的房子吧,十几亿人民都会纪念您。”短时间内网友疯狂跟帖几万条。很快网友发现,“搬起苹果砸了自己的房”的潘总删贴了。

帖子虽然删了,但各种截屏和留言还在微博上被疯狂转发,用中国政法大学副教授吴法天的话说,“潘总牺牲自己,解救了苹果迷们的忧伤。”
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发表于 2011-10-7 09:56 |显示全部楼层
此文章由 iami 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 iami 所有!转贴必须注明作者、出处和本声明,并保持内容完整
原帖由 lingyang 于 2011-10-7 09:08 AM 发表
“让市场永远饥渴,永远把顾客当作技术白痴”,你让其他任何厂商试试看这招,铁定死的惨惨的。 艺术与技术的经典结合只有苹果。

经典的营销策略是把顾客当成上帝,但是只有jobs的苹果能把顾客融合进公司的战略,89%的客户忠诚度一定程度上颠覆了“顾客就是上帝的”营销理论


优胜劣汰的商业竞争下,人心变的比翻书还快
iphone的颓势在16个月前的iphone4上市后就开始了。
这次iphone4s上市差评如潮。只
有不明事理的愚忠铁杆饭博爱还会拿着89%当救命稻草
签名被屏蔽

发表于 2011-10-7 10:35 |显示全部楼层
此文章由 flyspirit 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 flyspirit 所有!转贴必须注明作者、出处和本声明,并保持内容完整
原帖由 yutoubao 于 2011-10-7 09:37 发表
Perfect translation! (paopaobing(3))


那也不来点分?

发表于 2011-10-7 10:59 |显示全部楼层
此文章由 vale 原创或转贴,不代表本站立场和观点,版权归 oursteps.com.au 和作者 vale 所有!转贴必须注明作者、出处和本声明,并保持内容完整
2007年苹果推出ipone,现在已经近5年了,推出ipod到转型也是差不多5年时间,苹果需要创新了,不是siri这种小创意,而是能改变行业那种整合创新。
苹果真正崛起靠的是iphone,iphone改变了手机行业10几年惰于创新的局面,将诺基亚赶下神坛,打破wintel一家独大的现状,让ARM异军突起。
创新才是苹果崛起的关键,攫取行业大部分利润的基石,没有在创新方面遥遥领先其他对手,而其他方面拼争,苹果真的赶不上那些在价格战里面摸爬滚打了十几年的对手们。
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