Google Nexus 4脱销的那点事儿，转来的

ysihaoy

今天看新闻感觉有一个写的不错，很有道理，我之前的想法和文章写的也有些类似，只不过不清楚过去的数据罢了。所以搬过来其中的一部分，大家英语都很好就不翻译了。

Defense #3: Given Past Sales, Inventory Problems Were Entirely Unpredictable

Of course, ultimately, what we're really arguing about here isn't whether Google can do anything right. We're specifically talking about this launch. Even more specifically, we're talking about the Play Store's inventory system. Did anyone have problems getting answers from customer service? Did anyone receive broken devices? Was anyone's order canceled or never acknowledged? I mean that seriously, because those are real complaints if it happened. Really, though, it seems like the bulk of the problem here is that no one inside the Googleplex anticipated the demand for these devices.

And can you blame them?

Let's just take a brief look at the history of Google's launch devices, shall we? The Galaxy Nexus, even on Verizon, has not been a huge seller. The Nexus One before it was abysmal. Do I even need to mention the Xoom? As Android nerds, we love every single new stock experience device. However, when it comes to inventory, someone has to decide how many orders to place, and that's a numbers game that is very difficult to predict here.

For starters, people in the U.S. in particular just don't tend to buy phones off contract. Usually. Most people just wait for their next upgrade and, even then, the person that you can coax $300 out of is a rare one. It's not the subsidy either, since most plans will end up costing the same either way. It really is the dollar figure. When the Nexus One launched with a $500+ tag, we scoffed. The GSM Galaxy Nexus didn't fare very well either, since it was overshadowed by things like the One X or the rumored GSIII. So, if your job is determining how many Nexus 4s to order, the historical data you're looking at would indicate you should be cautiously optimistic at best.

The same thing goes for the Nexus 10. Sure, we all know it's a great device. But will customers take to it? Most 10" Android tablets lately have not sold very well. In fact, even before the Nexus 7, most attention was on smaller form factors. You don't want a repeat of the Xoom issue, do you? In fact, this hesitancy is likely the reason that Google hasn't launched carrier-connected versions of its tablets immediately. "Let's wait and see if people even want this before we release a more expensive version."

While Google has been selling devices on the Play Store for several months, and has been making Nexuses for a couple of years now, it's arguable that these three new ones are the first to potentially be real commercial successes. Someone inside the company may have made an error (or series of errors) in anticipating demand, but that's largely because they've never been in this position before.

Oh, and more than anything, this indicates that demand for Nexuses is increasing. That's a fantastic thing for you and me. We really need manufacturers to keep producing these things if we want to continue to have awesome, high-quality, stock Android devices. However, those companies tend to be influenced mostly by sales. If customer numbers go up, the amount of effort and investment in the Nexus program goes up. It sucks that the inventory system got banged up all to hell this time around, but if you think of those as growing pains, it's a little easier to stomach.

xyouc

洋文的，没兴趣仔细读了

garysu

Where is 数据？

ysihaoy

garysu 发表于 2012-11-20 00:28
Where is 数据？

Copy some of the text and paste it to Google you will find it