Open letter to BlackBerry bosses - What you can learn from it

salesman

今天最火的一个事情，可能就是RIM内部的一封高层给最高层的邮件曝光了

http://www.bgr.com/2011/06/30/op ... rumbles-around-him/

这封信里面说道了一个产品公司所有需要关注的问题，全文自己去看吧，我帖几个与这个坛子其他一些人观点非常冲突的：

1. 我说的任何做产品的人，必须考虑的是mass user的使用习惯，不要来谈技术喜好，和系统是否开放这些与终端用户无关的东西。

We often make product decisions based on strategic alignment, partner requests or even legal advice — the end user doesn’t care. We simply have to admit that Apple is nailing this and it is one of the reasons they have people lining up overnight at stores around the world, and products sold out for months. These people aren’t hypnotized zombies, they simply love beautifully designed products that are user centric and work how they are supposed to work. Android has a major weakness — it will always lack the simplicity and elegance that comes with end-to-end device software, middleware and hardware control.

2. 我说过做产品一定要专注，不是说产品线丰富就是强者与胜者。

Cut projects to the bone.
There is a serious need to consolidate our focus to just a handful of projects.
Strategy is often in the things you decide not to do.

Look at Apple in 1997 for tips here. I really want you to watch this video because it has never been more relevant. It is our friend Steve Jobs in 97 and it may as well be you speaking to RIM employees and partners today. https://www.youtube.com/v/3LEXae1j6EY

3. mass users是不会为一个feature来决定一款产品是否购买的，购买的是一个promise & expectation. 不要再拿APPLE的产品不支持A,B,C,D来说事情了。四款产品拼四十款产品，不是拼哪一个功能支持不支持的。

25 million iPad users don’t care that it doesn’t have Flash or true multitasking, so why make that a focus in our campaigns? I’ll answer that for you: it’s because that’s all that differentiates our products and its lazy marketing. I’ve never seen someone buy product B because it has something product A doesn’t have. People buy product B because they want and lust after product B.

Also an important note regarding our marketing: a product’s technical superiority does not equal desire, and therefore sales… How many Linux laptops are getting sold? How did Betamax go? My mother wants an iPad and iPhone because it is simple and appeals to her. Powerful multitasking doesn’t.(不要给用户太多选择，面对太多的选择大多数都是选择walk away)

这个公开信其他的一些观点对于做产品的公司都有很好的启示，推荐感兴趣的同学好好通读。

[ 本帖最后由 salesman 于 2011-7-1 11:41 编辑 ]

salesman

好文自顶