名设计师卡尔．拉格菲尔德为健怡可乐设计瓶身

胡须康

夏奈尔设计师卡尔．拉格菲尔德把高级定制引进了软饮料行业，发布了三款时尚的健怡可乐瓶身设计。　
白色，粉红，黑色配以拉格菲尔德剪影的限量瓶身将在今年六月上架。　



今年77岁的拉格菲尔德曾在2001年成功减重45kg, 靠的就是炖蔬菜和健怡可乐。　

“这另我非常兴奋因为我很喜欢这个构想，就像所有人都知道的，我每天只喝健怡可乐，”拉格菲尔德针对这次合作说道，“向我喜爱的人们推销一件我自己喜欢的产品不失为一件乐事。”

除了设计瓶身，拉格菲尔德还为几位模特Coco Rocha, Heidi Mount和Jeneil Williams拍摄了广告照片。　

限量版健怡可乐并非像她的名字如此稀有。在过去的几年里，曾经出现过各种限量，设计者包括《性感都市》造型师Patricia Field，时尚设计师Roberto Cavalli，珠宝设计师Johnny Rocket，电音组合Daft Punk，英国电视主持Denise Van Outen，名模及设计师Nathalie Rykiel。


Media analyst Peter Cox of Cox Media told News.com.au that companies are always looking to reinvigorate their established brands.
“KFC is doing it with their bun-less thing that has irritated lots of people and given them free publicity,” he said.
"Coke has been doing this for years."
He said the benefit of a limited edition bottle is that it’s “not the only promotion for the year, like being the face of Revlon”. However, he questioned the relevance of a German-born, Paris-based Chanel designer to a local audience.
“In Australia, does Karl Lagerfeld really matter?”

Diet Coke has been around since 1982. A well-publicised study in 2007 found an ingredient in Diet Coke, sodium benzoate, caused severe damage to DNA.

Read more: http://www.news.com.au/entertain ... 68148#ixzz1IWoPC93T

[ 本帖最后由 胡须康 于 2011-4-4 15:33 编辑 ]

胡须康

这么多限量，我一个瓶盖都没见过

旋木

Karl Lagerfeld is a busy man, here is the Karl Lagerfeld limited edition steinway piano

胡须康

怪另类的。

我记得他减肥刚成功的时候ELLE上说他除了控制饮食，靠的就是每天大量喝水，这会儿又变成喝diet coke了。

doubleseven

同学们，最后倒数第二段是亮点啊

胡须康

  那是那是，村民不了这些。