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回复 aq0621 240# 帖子
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Hi, my friend, you have some good examples of how to make $100K with $300K *investment*. However, LZ and her LG don't have any experiences in food business (I assume). How you want them to work day-in and day-out in the mum-and-dad shop?
SC is not as good as street front, but you have much less chance in SC to be robbed with short-gun pointed to your head, "give me the money!" (I have this experience myself, and I told myself that I will NEVER go back to that type of business)
Once LZ and her LG pass this difficult period and have accumulated some experiences, they cam start doing as what you suggest above. And more so, they can start up a business themselves ( i am sure that every franchisee has this in his/her mind before s/he join the system).
So, the most important step for LZ and her LG is to push the sales up. And in my mind, sell the bloody business once you reach above $2000 per day ... But I don't know how long is your lease though ...
Being honest with everyone, (don't through brick to me if you don't agree), the franchise that LZ joined is NOT a good one. I have seen a few of them in SC in Sydney. To me, the operation is very complicated. You need a kitchen in the back to cook food, and you need fast sandwich hand in front to serve customer. Both suggest that you need MATURE work force. Kids just cannot handle this type of work even though they are paid much less (I am not talking about cash-in-hand; proper pay)
Look at MCs and KFC, you can see how many juniors they are using; but one the other hand, the process of their work is extremely streamlized. I have been thrown burger in front me on the counter at MCs. But so what? This is MCs.
Unfortunately, LZ, you cannot do that to your customers. You need to be nice to them and so on and so for. But how much does it cost to get those mature labor? You are not from Greece, you are not from Italy, you are not from Libanon, where are you going to find those mum, dad, cousin, daughter, and son, who speaks in fluent English (but with strong ascent) and can make joke to your customers?
I am sure that you have made enough mistakes so far when serving customers, as we are from different culture!!!! We don't eat the bloody turkey with Cranberry sauce on a Wholemeal bread during most of times in our life (LZ, have you EVER eaten one in your life before starting this business?) This factor made us in a weaker situation compared to competitors locally.
There are another problem with this business, that is the Australian franchise. This is a huge country but with little population. The market is only this big. A lot of franchises started their franchise just because s/he had TWO (2) (two is more than enough) business that both running well for the sake of GOD. Then, they think they can make more and more money if they sell the business (not even a model) to franchisees. And they started talking to investors who knows little about now-a-days QSR, but greedy enough to start the franchise.
The above is why you can see so many franchises in this little country. But, compare the standard of Aus franchises to international ones, you will see that Aus ones are very very very immature. And the end result is that those who join them suffer. I seriously mean SUFFER.
A lot franchises don't really care about your NET profit if they take fee out of % of your TURNOVER. Therefore, the more they can open, the better. For those small ones, such LZ has joined, they want to promote their images, therefore, stick their head hardly into big, 1-tier SC, even though they know the fact that the franchisee will suffer because of the high rent and new brand. They only know that now they have a site at ** WF with possibly high turnover, and they will secure income from this site ...
Sounds funny? but still many of us entering into those small/new franchise because the big brothers such as MCs don't give you a shit (only if you have around $6M in cash to invest) or too expensive to buy ...
Enough theory? OK, let me share some of my real experiences with you to tell you that why I think Sandwich Bar is not a good choice.
I bought a franchise business in a SC in Syd. When I took over the business, its sales is around $14.5K per week, and there is a Sandwich Shop in the same food court with turnover of $34K per week. This shop is even managed by a old Greek couple with 40+ experiences.
In two weeks time, I pushed the sales to $18K; one month, $19K; two months, $20K; five months, $22K. Then I had enough and left the store under-management. Guess whats turnover of the other Sandwich Shop now? dropped to $22 - $24K. They were forced to sell their business from then, but no one will buy it because the sales is dropping .... and look over the counter, you see all their friends and family members working hard inside. Where you can find them if you take over?
I don't have any magic in pushing sales. Simply, focusing on customer service, finding the most efficient operation system within the franchise system, and asking your staff to work QUICKLY QUICKLY QUICKLY. But an important aspect of all above is that that is a food franchise system which enables me to do the above.
Cheers. |
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发表于 2011-6-29 14:37
